SoLoMo (Social-Local-Mobile) commerce leverages location-based technologies and gamification through mobile apps. It allows advertisers to push notifications to nearby customers and incorporates local search and personalized deals. SoLoMo is expected to continue advancing, becoming more integrated into devices and improving e-commerce. The Internet of Things connects physical objects through sensors and networking, enabling data collection and exchange. It improves functionality for both individuals and businesses through remote monitoring and new startups. Both technologies will become more ubiquitous in the next two years.

2. SOLOMO (SOCIAL-LOCAL-MOBILE) COMMERCE
SoLoMo - the convergence of collaborative, location-
based and on-the-go technologies
• Such apps allow advertisers to push notifications
to potential customers who are geographically
near
• Many of such a service incorporate some
gamification aspects
• Its principles are increasingly incorporated into
search engine queries

3. UNDERSTANDING SOLOMO
1. SoLoMo arose as a result of the popularity of smartphones and tablets that integrate geo-
location technology. The GPS technology integrated into these devices provides more
accurate geo results than the "IP mapping" approach necessary for home or office PCs.
2. Big search engines are recognizing that there is a large - and virtually untapped - market in
local search. That's because there are a lot more "mom and pop" operations out there than
firms with a national or international scope. When search engines started incorporating more
and more local results in search engine results, they proved the size of the local market on
the Internet.
3. In order for search results to have accurate local results, they need accurate information
about local businesses. Good local search results just aren't possible unless what "local"
actually means is made clear. This has proved to be problematic for browser-based search
requests. But as an increasing number of searches are being driven by apps, this problem
has disappeared simply because most apps have a larger arsenal of tools that allow them to
determine exactly where the user is.
(source: technopedia.com)

4. EFFECTS OF SOLOMO COMMERCE TO SOCIETY
PART 1: to people
1. Could be a useful mobile feature if you would like to detect a nearby business

5. EFFECTS OF SOLOMO COMMERCE TO SOCIETY
2. Can impact the positive impact of a business in a single share

6. EFFECTS OF SOLOMO COMMERCE TO SOCIETY
3. A much convenient way to seek good deals (sort of)

7. EFFECTS OF SOLOMO COMMERCE TO SOCIETY
PART 2: to businesses
1. Benefits marketers not only by increasing business, but by transforming consumer
behaviors

8. EFFECTS OF SOLOMO COMMERCE TO SOCIETY
2. entrepreneurs will be able to customize deals, coupons and offers for individual
customers, either based on their prior shopping history with the store, or by way
of their likes and shares on social networks

9. EFFECTS OF SOLOMO TO SOCIETY
3. Considering that 80% of mobile users prefer local-based ads and 75% are more
likely to take action after seeing a relevant local ad – this presents a huge
opportunity for retailers to segment their offers and reach customers with
personalized recommendations.

10. SOLOMO COMMERCE IN THE NEXT 2 YEARS
SoLoMo in the next 2 years will be more advanced than ever. It could now be a
technology in a new device. SoLoMo will, more often than not, be a great
improvement in e-commerce.

11. EXAMPLES OF SOLOMO APPLICATIONS
1. Foursquare (founded by
Dennis Crowley and Naveen
Selvadural, has 45,000,000
users worldwide
2. ÀroundMe (founded in 2008,
has 25 million searches in
over 200 countries)
3. Yelp (founded in 2004 by
Jeremy Stoppelamn, Russel
Simmons, and Geoff Donaker,
has 135 monthly visitors as of
2014)
Pictured: Foursquare

12. THE INTERNET OF THINGS
Internet of things - network of physical objects or "things" embedded with
electronics, software, sensors, and network connectivity, which enables these
objects to collect and exchange data
• closely identified with RFID as the method of communication, though it may also
include other sensor technologies, wireless technologies or QR codes
• significant because an object that can represent itself digitally becomes
something greater than the object by itself

13. UNDERSTANDING THE IOT
British entrepreneur Kevin Ashton first coined the term in 1999 while working at the
Auto-ID Labs (originally called Auto-ID centers - referring to a global network of
RFID connected objects). Typically, IoT is expected to offer advanced connectivity
of devices, systems, and services that goes beyond machine-to-machine
communications (M2M) and covers a variety of protocols, domains, and
applications.
"Things," in the IoT sense, can refer to a wide variety of devices such as heart
monitoring implants, biochip transponders on farm animals, electric clams in
coastal waters, automobiles with built-in sensors, or field operation devices that
assist firefighters in search and rescue operations. These devices collect useful
data with the help of various existing technologies and then autonomously flow
the data between other devices. Current market examples include smart
thermostat systems and washer/dryers that use Wi-Fi for remote monitoring.

14. IOT’S EFFECTS
PART 1: to people
1. Improves the functionality of regular things (i.e. – bicycles, pills, certain machines)

15. IOT’S EFFECTS
2. Gives certain abilities to items which don’t have those in the first place

16. IOT’S EFFECTS
3. A good technological companion in healthcare

17. IOT’S EFFECTS
PART 2: to businesses
1. Updates some methods once considered time-consuming (i.e. – monitoring the
condition of a machine)

18. IOT’S EFFECTS
2. Will positively impact the amount of new startups once the amount of device per
inhabitant will increase from 1 in 2012 to 10 in 2017

19. IOT’S EFFECTS
3. Increases business quality in terms of technology (WIN!)

20. THE IOT IN THE NEXT 2 YEARS
The IoT is now becoming a worldwide phenomenon. It has helped people in their task,
be it healthcare, manufacturing, or just plain household work. In the near future,
the IoT will become an everyday companion in terms of regular life. Who knows,
your kitchen will become a tech-savvy paradise someday.

21. EXAMPLES OF THE INTERNET OF THINGS
1. Mimo monitor (infant monitor)
2. GlowCaps (something that fits prescription bottles
and via a wireless chip provide services that help
people stick with their prescription regimen; from
reminder messages, all the way to refill and
doctor coordination)
3. Proteus ingestible pill sensor (powered by contact
with your stomach fluid and communicates a
signal that determines the timing of when you
took your meds and the identity of the pill)
4. BiKN (wireless valuables detector)
5. Sight Machine (industrial maintenance unit)
Pictured: GlowCaps