The document discusses Internet of Behavior (IoB), which is the extension of Internet of Things (IoT). IoB refers to the collection of usage data from IoT devices to gain insights into user behavior, interests, and preferences. This data can be used by businesses to market products more effectively to customers, improve the user experience, and access consumer lifestyle information. However, IoB also poses risks to privacy as more personal data is collected.

1. SEMINOR
TOPIC
PRESENTED BY-
PANKAJ
YADAV

2. CONTENTS
 Introduction
 Internet Of Things (IOT)
 IOB
 loB in Business
 Use Case of loB
 Benefits of loB
 Market products more Effectively to customers
 Improve the user/customer experience
 Access to consumer lifestyle information
 Improving SEO
 Risk Element

3. INTRODUCTIO
N
 What internet behavior (IOB) is ?
 What business value it is, and how can benefit
from it.

5. Internet Of Things
(IOT)
"The internet of things (IOT)
describes the network of physical
Objects - "things" or Objects- That
are embedded with sensor, software
and other Technologies for the
purpose of connecting and
exchanging data with other devises
and Systems over Internet."

6. IOB
 The number of Internet of Things (IoT) devices
has doubled over the past five year.
 The collection of usage data and data by these
loT devices provides valuable information about
users' behavior, interests and preferences.
 Thus the Internet of behavior (loB) was born.

7. IOB
 loB: " Collection of huge set of
data to drive behave“
 loB is the Extension of IoT.
 The data and Information from
loT devices leads to Knowledge
and wisdom.

8. loB in Business
The data and Information collected by the
lot devices are used for generating
Knowledge and Wisdom about users'
behavior, interests and preference and
promote new products and marketing
strategies from a human Psychology
perspective is loB.

9. Use Case of loB
Social credit Score System in China based in
face recognition.
 Each entry is given a social credit score,
with rewards for those who have a high
rating and punishments for those with low
Scores.
 So based on the Score of the people, they
are given government facilities.

10. loB
 According to Gartner, a global research
firm, by 2025 50% of world population will
have their behavior track through loB.
 Also by 2030 more than 65% of world
population will have their behavior tracked.
 These Knowledge/data will be used by
private and government for different
marketing purposes.
 loB becomes key of sales and marketing.

11. Benefits of loB
 Markets products more
effectively to customers.
 Improves the user/customers
experience.
 Access to consumer lifestyle
information.
 Improving SEO.

12.  Brings Organic Search Traffic to your Website.
 Generates Leads Cost-Effectively.
 Increases Brand Awareness.
 Gets You Ahead of the Competition.
 Optimizes Your Website for Mobile Users.
 Builds Trust.
SEO Benefit

13. Market products more
Effectively to customers
 lot creates a lot of data and
information and when these data are
converted into knowledge and wisdom
its, easy to identify all the platform
the customer interacts with and we
get a detailed information about the
customer.
 More effectively we can implement the
marketing strategies to these
customers.
Ex:- Uber

15. Improve the
user/customer
experience
 Improving their products, by
organization based on the detaied
information collected about the
customer and thus improving the
user experience.
 When the product is improved it
satisfies the users concerns and
expectations.

16. Access to consumer
lifestyle information
Our lifestyle is completely
tracked with loT devices.
E.g: Coffee Machine

17. Improving SEO
 SEO is Search Engine Optimization,
practice of increasing the quantity
and quality of traffic to your website
through organic search engine
results.
 With the introduction of loB, an
improved version of SEO, Search
Experience Optimization (SXO) is
developed.
 System understand the intent.

18. Risk Element
“Privacy is under threat!"