Here are 5 expected social media trends to expect in the year 2020.
Social media now plays a big role in your daily lives. It could also be said to be an addiction for most of us as we wake up and check our phones.
Digital trends to watch in 2014 focuses on several key trends in digital media in Thailand. These include the rise of simultaneous multi-screening on multiple devices, greater diversity of social media platforms beyond just Facebook, the growth of micro-video content on platforms like Line, and an increased focus on social media return on investment metrics beyond just likes. Marketers are also advised to utilize retargeting ads, omni-channel marketing across online and offline, digital out of home screens, and effective storytelling across multiple platforms.
This document discusses how companies can use social media to build their brands in India while keeping their brand promises. It provides examples of how ICICI Bank and Maggi have successfully used social media for brand building and customer engagement in India. ICICI Bank uses social media like Facebook and apps to provide customer service, engage customers through contests and updates, and drive traffic to its website. Maggi centers its marketing around "Khushiyan" or happiness. The document emphasizes that social media can boost brands as long as companies keep their brand promises, but social media backlash can occur if promises are not delivered.
Nowadays, smartphones have become a necessity for people around the globe. It has become a powerful gadget that can do almost every task a personal computer can do. With its features, many have been caught up with it eventually making it as a part of their daily lives increasing interest of digital marketing industries.
What will happen with Facebook? What about Instagram and Snapchat? Will stories really take over feeds? Answers to these questions and some more in Emarketer's predictions for the world of social in 2019
Facebook partnered with GetJar to increase accessibility of Facebook on non-smartphones. GetJar created a Mobile Site Shortcut (MSS) that allowed non-smartphone users to access Facebook more easily. The MSS was marketed on GetJar's platform like an app to raise awareness. GetJar also piloted its APP IT! service to automatically select the appropriate app for a user's device when accessing Facebook from GetJar. These efforts helped Facebook downloads on non-smartphones increase from 80k to 250k monthly and 350k to 6.7 million with the APP IT! launch.
This document summarizes digital advertising and media solutions offered by Adchakra. It notes that internet is the second most used medium in India behind television. It then discusses Adchakra's plans to target consumers across Google, social media, entertainment and work tabs. The document also highlights Adchakra's display, retargeting, mobile, social and email advertising offerings and ends by listing some of Adchakra's clients.
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Future of user generated content marketing - JustKapture InnovationsManish Agarwal
Millennials spend a significant amount of their daily media time engaging with user-generated content on social media platforms like Instagram, Facebook, and Twitter. User-generated content is seen as more memorable and impactful to consumers than advertising or influencer content. The document recommends that brands leverage the growing amount of time users spend on social media by switching to a user-generated content marketing strategy in order to authentically connect with customers and build their brand with a human touch.
Digital trends to watch in 2014 focuses on several key trends in digital media in Thailand. These include the rise of simultaneous multi-screening on multiple devices, greater diversity of social media platforms beyond just Facebook, the growth of micro-video content on platforms like Line, and an increased focus on social media return on investment metrics beyond just likes. Marketers are also advised to utilize retargeting ads, omni-channel marketing across online and offline, digital out of home screens, and effective storytelling across multiple platforms.
This document discusses how companies can use social media to build their brands in India while keeping their brand promises. It provides examples of how ICICI Bank and Maggi have successfully used social media for brand building and customer engagement in India. ICICI Bank uses social media like Facebook and apps to provide customer service, engage customers through contests and updates, and drive traffic to its website. Maggi centers its marketing around "Khushiyan" or happiness. The document emphasizes that social media can boost brands as long as companies keep their brand promises, but social media backlash can occur if promises are not delivered.
Nowadays, smartphones have become a necessity for people around the globe. It has become a powerful gadget that can do almost every task a personal computer can do. With its features, many have been caught up with it eventually making it as a part of their daily lives increasing interest of digital marketing industries.
What will happen with Facebook? What about Instagram and Snapchat? Will stories really take over feeds? Answers to these questions and some more in Emarketer's predictions for the world of social in 2019
Facebook partnered with GetJar to increase accessibility of Facebook on non-smartphones. GetJar created a Mobile Site Shortcut (MSS) that allowed non-smartphone users to access Facebook more easily. The MSS was marketed on GetJar's platform like an app to raise awareness. GetJar also piloted its APP IT! service to automatically select the appropriate app for a user's device when accessing Facebook from GetJar. These efforts helped Facebook downloads on non-smartphones increase from 80k to 250k monthly and 350k to 6.7 million with the APP IT! launch.
This document summarizes digital advertising and media solutions offered by Adchakra. It notes that internet is the second most used medium in India behind television. It then discusses Adchakra's plans to target consumers across Google, social media, entertainment and work tabs. The document also highlights Adchakra's display, retargeting, mobile, social and email advertising offerings and ends by listing some of Adchakra's clients.
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
Future of user generated content marketing - JustKapture InnovationsManish Agarwal
Millennials spend a significant amount of their daily media time engaging with user-generated content on social media platforms like Instagram, Facebook, and Twitter. User-generated content is seen as more memorable and impactful to consumers than advertising or influencer content. The document recommends that brands leverage the growing amount of time users spend on social media by switching to a user-generated content marketing strategy in order to authentically connect with customers and build their brand with a human touch.
Advertising - a presentation on current trends by AdprexAdprex
Advertising trends have changed a lot since its evolution. And it's always wise to get in and explore the current trends to grow a business. It has been predicted that Social Media spending will continue to increase. Brands will jump at the opportunity to create a unique video content in coming years.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
Leveraging Social Media platforms for effective researchRohit Kumar
This document provides information on leveraging social media platforms for effective research. It discusses the rapid growth of social media usage, with some platforms reaching 50 million users within months. It also notes that by 2020 there will be 1 billion more mobile subscribers than people worldwide. The document then discusses various social media and messaging apps that have seen widespread usage, such as WhatsApp and Facebook Messenger. It also covers how social media research can provide insights into areas like consumer behavior, marketing strategies, and digital commerce trends.
This document discusses trends in mobile and social media marketing that cannot be ignored. It finds that smartphone ownership in the US is very high, with most phones kept within arm's reach at all times. Facebook has over 1 billion monthly active users who access the site from mobile devices, and half of Facebook's advertising revenue now comes from mobile ads. Twitter also has very high mobile usage, with over 75% of users on mobile. The document outlines opportunities for mobile social video, photo sharing, and more engagement through platforms like Vine, Instagram, and Snapchat. It concludes that mobile and social media will continue to converge, transforming many businesses and interactions.
The top 30 mind blustering Facebook statistics that will Surprise YouDSIM
The document outlines various statistics about Facebook usage and growth. It states that as of March 2015, Facebook had 1.44 billion total active users, representing a 15% year-over-year increase. It also notes that over 300 million photos are uploaded to Facebook per day and that businesses are spending more on Facebook ads due to the high return on investment from advertising on the platform.
Harness the Power of Mobile (Nonprofits Edition)Audra Wallace
Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business.
You’ll learn:
Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Mobile is more than just making smartphone apps, as it also includes other platforms, and mobile is forecast to surpass 50% of total digital share by 2015, requiring media companies to serve audiences across multiple platforms by prioritizing each audience's experience on different devices.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...John Barbee
This document provides statistics about social media usage and growth. It shows that 40% of the world's population uses social media, with over 3.8 billion social media users as of 2020. Specific statistics are given about major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The conclusion recommends using these statistics to better understand customers and effectively leverage social media for marketing.
1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Social Media By The Numbers: 70+ Mind-Blowing Social Media StatsFandom Marketing
Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
Great Ideas for Better Mobile App Marketingcolleen jansen
These are the great ideas for better mobile app marketing tips that are in trend in current market. All size companies are implementing such tactics to sustain in the tech race
Emirates Airlines aims to reduce its social media response time from over 3 hours to 8 minutes within 6 months through a digital marketing plan. It will implement the customer service platform Zendesk to help meet its goal by streamlining responses across channels. A social media campaign with the hashtag #8minutes will promote this new promise starting in July 2018. Key performance indicators will help Emirates evaluate the success of the campaign in growing its audience and engagement on platforms like LinkedIn, Facebook, Twitter, and Instagram.
This document discusses plans for a music sharing app. The app will allow users to share songs and karaoke recordings with high quality audio. It will be compatible with Android, iOS, and Windows. The app aims to build a social network for music lovers to share their feelings about songs with friends. It hopes to target mid-budget customers and develop a worldwide network through advertising. The goal is to earn customer loyalty by consistently delivering high quality music and value. Marketing will focus on the youth demographic through social media to build the brand for emerging music fans.
LA Office Industry Insights - Mobile's dominance, challenges and opportunitie...Matt Collins
The status of mobile and its swift ascension as the most dominant computing platform in human history is real, but the industry faces challenges, too. This deck outlines those headwinds and prescribes some keys to driving mobile success.
This document summarizes key trends in social media marketing, including that 89% of marketers want to know effective tactics and 68% plan to increase blogging. It finds that Facebook remains the most commonly used platform, though LinkedIn and Twitter use is increasing. The future of social media marketing is seen to include growing video on YouTube and potential outsourcing of design, content creation, and analytics.
TikTok was one of the most popular apps of 2018 with over 1 billion downloads worldwide and videos earning 17 billion average views per month, making it a highly engaged and growing social media platform. This gave brands a new platform for marketing and branding, especially in reaching consumers in middle India. However, controversy with YouTube and an app ban in India has led to a major hit on TikTok's ratings. A new Indian app called "Mitron" has been introduced as an alternative with over 5 million downloads already, and it remains to be seen whether TikTok will remain popular for brands and creators or be affected by this new competitor.
Visual content like videos on platforms like Vine, Snapchat, and Instagram will continue growing in popularity in 2015. Short videos under a minute are effective at targeting the right audience and sharing key information quickly. Social commerce also took steps forward in 2014 and will continue evolving, making the purchase process simpler through features like "Buy" buttons on social networks. However, brands must focus on customer engagement and building genuine relationships before engaging in social media sales. Contextual targeting of social ads will also continue improving in 2015 based on user data and behaviors.
Advertising - a presentation on current trends by AdprexAdprex
Advertising trends have changed a lot since its evolution. And it's always wise to get in and explore the current trends to grow a business. It has been predicted that Social Media spending will continue to increase. Brands will jump at the opportunity to create a unique video content in coming years.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
Leveraging Social Media platforms for effective researchRohit Kumar
This document provides information on leveraging social media platforms for effective research. It discusses the rapid growth of social media usage, with some platforms reaching 50 million users within months. It also notes that by 2020 there will be 1 billion more mobile subscribers than people worldwide. The document then discusses various social media and messaging apps that have seen widespread usage, such as WhatsApp and Facebook Messenger. It also covers how social media research can provide insights into areas like consumer behavior, marketing strategies, and digital commerce trends.
This document discusses trends in mobile and social media marketing that cannot be ignored. It finds that smartphone ownership in the US is very high, with most phones kept within arm's reach at all times. Facebook has over 1 billion monthly active users who access the site from mobile devices, and half of Facebook's advertising revenue now comes from mobile ads. Twitter also has very high mobile usage, with over 75% of users on mobile. The document outlines opportunities for mobile social video, photo sharing, and more engagement through platforms like Vine, Instagram, and Snapchat. It concludes that mobile and social media will continue to converge, transforming many businesses and interactions.
The top 30 mind blustering Facebook statistics that will Surprise YouDSIM
The document outlines various statistics about Facebook usage and growth. It states that as of March 2015, Facebook had 1.44 billion total active users, representing a 15% year-over-year increase. It also notes that over 300 million photos are uploaded to Facebook per day and that businesses are spending more on Facebook ads due to the high return on investment from advertising on the platform.
Harness the Power of Mobile (Nonprofits Edition)Audra Wallace
Mobile Internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. Join us for this workshop to make mobile a part of your business.
You’ll learn:
Why mobile makes local listings more important than ever
How to drive action with mobile marketing
How to create content with and for mobile
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Mobile is more than just making smartphone apps, as it also includes other platforms, and mobile is forecast to surpass 50% of total digital share by 2015, requiring media companies to serve audiences across multiple platforms by prioritizing each audience's experience on different devices.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...John Barbee
This document provides statistics about social media usage and growth. It shows that 40% of the world's population uses social media, with over 3.8 billion social media users as of 2020. Specific statistics are given about major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The conclusion recommends using these statistics to better understand customers and effectively leverage social media for marketing.
1) Social media has become ubiquitous, with over half of the world's population being under 30 and having never known life without the internet.
2) Social media is now deeply integrated into both personal and professional lives, with 1 in 6 marriages now between people who met through social media and over 80% of companies having social media accounts.
3) The growth and adoption of social media has far outpaced other technologies such as radio and television, with platforms like Facebook and YouTube reaching 50 million users within just a few years.
Social Media By The Numbers: 70+ Mind-Blowing Social Media StatsFandom Marketing
Get a handle on current trends from Facebook to Snapchat in our compilation of over 70 social media stats. We’ve sourced the most credible data through 2015 from Pew Research to private studies to learn how people, customers, and businesses are using social media.
Great Ideas for Better Mobile App Marketingcolleen jansen
These are the great ideas for better mobile app marketing tips that are in trend in current market. All size companies are implementing such tactics to sustain in the tech race
Emirates Airlines aims to reduce its social media response time from over 3 hours to 8 minutes within 6 months through a digital marketing plan. It will implement the customer service platform Zendesk to help meet its goal by streamlining responses across channels. A social media campaign with the hashtag #8minutes will promote this new promise starting in July 2018. Key performance indicators will help Emirates evaluate the success of the campaign in growing its audience and engagement on platforms like LinkedIn, Facebook, Twitter, and Instagram.
This document discusses plans for a music sharing app. The app will allow users to share songs and karaoke recordings with high quality audio. It will be compatible with Android, iOS, and Windows. The app aims to build a social network for music lovers to share their feelings about songs with friends. It hopes to target mid-budget customers and develop a worldwide network through advertising. The goal is to earn customer loyalty by consistently delivering high quality music and value. Marketing will focus on the youth demographic through social media to build the brand for emerging music fans.
LA Office Industry Insights - Mobile's dominance, challenges and opportunitie...Matt Collins
The status of mobile and its swift ascension as the most dominant computing platform in human history is real, but the industry faces challenges, too. This deck outlines those headwinds and prescribes some keys to driving mobile success.
This document summarizes key trends in social media marketing, including that 89% of marketers want to know effective tactics and 68% plan to increase blogging. It finds that Facebook remains the most commonly used platform, though LinkedIn and Twitter use is increasing. The future of social media marketing is seen to include growing video on YouTube and potential outsourcing of design, content creation, and analytics.
TikTok was one of the most popular apps of 2018 with over 1 billion downloads worldwide and videos earning 17 billion average views per month, making it a highly engaged and growing social media platform. This gave brands a new platform for marketing and branding, especially in reaching consumers in middle India. However, controversy with YouTube and an app ban in India has led to a major hit on TikTok's ratings. A new Indian app called "Mitron" has been introduced as an alternative with over 5 million downloads already, and it remains to be seen whether TikTok will remain popular for brands and creators or be affected by this new competitor.
Visual content like videos on platforms like Vine, Snapchat, and Instagram will continue growing in popularity in 2015. Short videos under a minute are effective at targeting the right audience and sharing key information quickly. Social commerce also took steps forward in 2014 and will continue evolving, making the purchase process simpler through features like "Buy" buttons on social networks. However, brands must focus on customer engagement and building genuine relationships before engaging in social media sales. Contextual targeting of social ads will also continue improving in 2015 based on user data and behaviors.
We have shared latest trends of social media marketing
For more details click here: http://growmor.infinityfreeapp.com/2022/05/17/growmor-infinityfreeapp-com-wp-admin-social-media-marketing/
Social media trends in 2016 included the rise of live video, with over 50% of marketers planning to use live streaming services. Stories also became popular, allowing brands to creatively tell their stories. Mobile continued to grow in importance, with people using their phones to perform many activities previously done on computers or TV. While organic reach declined, paid advertising expanded with new features and tracking of ROI. Influencer marketing also grew as a strategy. Looking to 2017, video and mobile will remain important, and platforms are expected to further innovate on live video and stories while improving advertising and measurement tools.
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
The document discusses 9 latest social media trends for 2021 that will boost businesses. These trends include videos continuing to rule social media, storytelling remaining popular, focusing marketing on niche networks, increasing influencer marketing, understanding the target audience, diversifying social media platforms used, promoting memes, integrating augmented and virtual reality, and engaging Generation Z by prioritizing creative and innovative strategies. The key takeaway is that social media trends are constantly changing, so businesses should focus on connecting with customers.
This document summarizes key digital marketing trends in India. It finds that social media marketing and email marketing were most used in 2013, and companies plan to increase social media spending in 2014. Social media users and mobile users are rising rapidly in India, driving increases in social media, mobile, and video marketing. Marketers expect to shift more budget to digital marketing from current 8% to 35% of total marketing spending by 2020.
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
The Ultimate Guide to Social Media Marketing in 2024.pptxdm4ashexcelr
Elevate your marketing career with a dynamic digital marketing course in Nagpur. Covering SEO, social media marketing, PPC, content strategy, and analytics, this course offers practical insights and hands-on training. Learn from industry experts and gain the expertise to create effective digital campaigns. Perfect for aspiring marketers and business professionals looking to boost their digital presence.
The Ultimate Guide to Social Media Marketing in 2024.pdfdm4ashexcelr
Elevate your marketing career with a dynamic digital marketing course in Nagpur. Covering SEO, social media marketing, PPC, content strategy, and analytics, this course offers practical insights and hands-on training. Learn from industry experts and gain the expertise to create effective digital campaigns. Perfect for aspiring marketers and business professionals looking to boost their digital presence.
The document proposes a comprehensive social media strategy for automotive dealerships. It discusses establishing a presence across major social media platforms like Facebook, Twitter, and LinkedIn to engage with customers. It recommends creating a centralized dealership community site to produce and syndicate content across social media sites. Managing online reputation is also emphasized to address any negative commentary and encourage positive reviews. A case study shows how implementing a social strategy boosted an auto group's online presence, driving more traffic and positive customer feedback.
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Ralph Paglia
The document proposes a comprehensive social media strategy for automotive dealerships. It discusses establishing a presence across major social media platforms like Facebook, Twitter, and LinkedIn to engage with customers. It recommends creating a centralized dealership community site to produce and syndicate content. Managing online reputation is also highlighted as important, like addressing any negative reviews. Case studies show how dealerships saw increased awareness, traffic, and positive customer feedback by implementing a social media strategy.
This document discusses social media marketing and e-commerce. It defines social media marketing as using social media platforms to positively influence consumers towards purchasing products or services. It lists many popular social media platforms and discusses trends in social media marketing from 2017 to 2019, including the rise of live streaming videos and dark social. The document also defines e-commerce as the sale of physical goods through digital channels and lists the leading e-commerce categories. It emphasizes that both online and offline efforts are important for e-commerce success and outlines skills needed for successful social media marketers.
The document provides a marketing campaign plan for the hair gel brand Set Wet targeting male consumers aged 18-35 years in urban and semi-urban areas of India. It discusses using various media like social media (Twitter, Facebook), online retail sites, radio, print, mobile and out-of-home advertising over a 6 month period. The strategies proposed include engaging audiences through contests on social media, partnering with online retailers, launching a voice-based radio campaign, and advertising in sports magazines. The goal is to increase brand awareness, promote a 'sexy' image, and make the product easily available.
1. Investing in social media will become essential for businesses in 2014 as they recognize its importance for lead generation, referral traffic, and revenue. Businesses will need to hire social media professionals.
2. Google+ will grow in importance and challenge Facebook's leadership as the number two social network, with the potential to become a personalized web experience integrated with Google products like search.
3. Visual content like images and video will dominate social media strategies over text, with the rise of apps like Instagram, Vine and Tumblr that encourage short-form visual sharing.
Short-form video content like TikTok videos will continue growing in popularity in 2023. Micro-influencers with smaller but highly engaged followings will also rise in importance for brands. Social commerce capabilities on platforms that allow direct shopping will expand the growth of selling through social media. Authenticity will remain key as consumers want transparency from brands. AI and machine learning can help marketers better understand audiences and optimize campaigns.
The document provides a digital marketing strategy and proposal for IMS Noida. It includes an agenda, client brief, digital landscape analysis, market analysis, competitive analysis, suggested working areas, and a marketing plan and deliverables. The client brief involves developing a mobile app and promoting a PGDM entrepreneurship program. The digital landscape, market analysis, and competitive analysis of AMITY University are also covered. Suggested working areas include website revamp, mobile presence, landing pages, social media, content marketing and more. The marketing plan outlines deliverables over 45 days including launching landing pages, ads, blogs, emails and more.
Social Media-Social media network platforms have changed the way people interact, communicate, explore, connect, consume, and share information. Currently, one in three people use some kind of network. Social media has an impact on our everyday life and influences our personal and professional life and they can not neglect this anymore. Now our business dependency or marketing is shifting from traditional to social media. Now our social media has become the most common way to use social media for communication with our family members and relatives. They promote and grow our business brand products and services.
The Nigerian Digital Landscape and Trends for 2017.
Presentation was made at WebCoupers Strategy Retreat in January of 2017
Presentation was designed to serve as a guide during a discussion session. Some of the slides might appear to make no sense if you were not part of the original discussion :-)
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
Similar to 5 expected social media trends to expect in 2020 slide share (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. 1. Influencer marketing will keep on rising: Influencers have become a big part of
marketing and it would keep on rising. Influencers are getting paid a lot of money
because they pass the brands message across in different ways which is why brands are
using them. They help the brand tap into the audience space that fits with their target
market.
3. 2. Instagram will remove likes: Instagram is a big platform which is why any
major change done on the platform would be huge news. Instagram stated that
they would be removing likes count and they have started in some regions and
it would be coming to Nigeria soon.
4. 3. Selling online will expand: E-commerce has become the big thing now and it’s
only going to expand. With the growth of payment platforms, more people are
going to move their business to get people, not in their region.
5. 4. Increase in the use of social media for customer service: More and more people
are joining social media platforms every day. The fastest way for customers to make
a complaint is through social media pages.
6. 5. Video content will dominate: If you are not using video related features then
you need to start, video contents are a good way to pass information out which is
why as a business or brand you need to use features like IGTV, Instagram Stories
and the rest to pass your message across of your audience.