Video is increasingly being shared on social media platforms like Facebook rather than YouTube. Data from January 2014 to September 2014 shows a rise in the share of video posts on Facebook compared to other sites like YouTube and Vimeo. Discovery social networks that allow video to be shared through a main feed, like Facebook, have an advantage over delivery-only networks like YouTube that rely on external linking and sharing. More content creators are directly uploading videos to Facebook for distribution rather than relying on YouTube.

1. Video is the
New Photo!
In October 2014 at
Engage NYC, we said:

2. Share of Number of Video Posts
Facebook Youtube Other Vimeo Instagram
Jan 2014 Sep 2014
...And the data really
shows that we are
onto something
(Dec)!

3. Facebook Youtube Other Vimeo Instagram
Jan 2014 Sep 2014
...Facebook native video is slowly getting YouTube out
of the game!

4. Facebook Youtube Other Vimeo Instagram
SOURCE: Comscore
Comscore and others see the same trend...

5. And the News Feed just proves it every day you use it

6. Discovery social networks have a huge advantage,
delivery (or content only) networks are challenged!
Delivery NetworksDiscovery Networks
YouTube is failing to catch up

7. So what‘s going on?
• Content creators are choosing native platforms like
Facebook for video
• Auto-play video became extremely popular
• YouTube and other non-discovery platforms will get
hit by this

8. Next week, we will have the
largest set of insights for
video yet!
Watch it Tuesday at Social
Media Week in NYC!!!
Follow @socialbakers
Social Media Week #SMWNYC
And our hashtag #socialvideo