SlideShare a Scribd company logo
Jan Rezab, CEO
@Janrezab
Our Vision is to Help Marketers
to Connect to People in the Most
Social Way Possible
TV DIGITAL
SOC
IAL
TV DIGITAL
SOC
IAL
TV DIGITAL
SOCIAL
Television Digital
Social
TV DIGITAL
SOC
IAL
TV DIGITAL
SOC
IAL
TV DIGITAL
SOCIAL
Television Digital
Social
TV DIGITAL
SOC
IAL
TV DIGITAL
SOC
IAL
TV DIGITAL
SOCIAL
Television Digital
Social
What Are Social Media?
What Are Social Media?
Social media are the people
(That interact with something with a social context)
Social Marketing is Marketing of People to People
Social Network Divisions – 1 Year Ago
Content NetworksConnection Networks
Social Network Divisions – NOW
Content NetworksConnection Networks
+200M +250M
Social Network Divisions – Gravities
Content NetworksConnection Networks
Example: Marks & Spencer – Overlaps of content strategies
Fulltext Search vs. Social Search
Fulltext Search vs. Social Search – Much better in social context
Tripadvisor is already a social network
Ads are already becoming social
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
80 %
of Mobile Time
Spent is Social
Mobile Time Spend
Time vs. Spend in TV & Digital
Spend
Digital
Time
vsTelevision
Everything with a
Social Context is Better
3rd Socially
Native
Setting Up
Listening
Basic reports
Content
Some ads
Early Stage1st
2nd Socially
Devoted
Social care
Even Better Content
Properly engaging with
fans
Deeper Analytics incl.
competitive
Integrating into business
All employees involved in
social
Measurement set to match
business objectives
Socially Native
All Business Parts Must Have a Social Layer
Customer Care
Social
Communications
Marketing
Human Resources
Leadership
Defining Socially Native companies
Integrating Social with Every
Part of the Business
Being Socially Devoted to Its
Customers
Understanding the Bottom
Line Impact of Social Media
1
2
3
3rd Socially
Native
Setting Up
Listening
Basic reports
Content
Some ads
Early Stage1st
2nd Socially
Devoted
Social care
Even Better Content
Properly engaging with
fans
Deeper Analytics incl.
competitive
Integrating into business
All employees involved in
social
Measurement set to match
business objectives
80 % Companies 10 -20 % Companies 1% Companies
Shift to Social Customer Care – Twitter
Many Marketers Still
Don‘t Get Social Marketing
2014 Social Insights and
Recommendations
Organic Reach Is Dropping Globally
Sources: Socialbakers, Data Range: 1.1. 2013 – 31.12.2013
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12
Pages Post More Content
Sources: Socialbakers, Data Range: 2009 – 2013
in 2013
40 Posts / Month
in 2009
7 Posts / Month
Content Strategies Merge
Content Strategies Merge
CHANGE
Most Digital Ads Will be Social
2013
Social
Other
Mobile Future
Other
Mobile
Content & Ads Recommendations
Focus on Paid Reach on Facebook, Twitter, YouTube
Create segmentation models – Target to multiple audiences
Experiment with New Platforms – Both Content and
Communication, Including Advertising
Customer Care
Customer Care
Be more Socially Devoted
Respond Faster
No Dedicated Customer Care Handles => use your own
Best Cases in Social KPI Reporting
Local Competitor
Local Competitor Local Competitor
Own Metrics + Competitive Set
Social Metrics
Own Metrics &
Competitive Metrics
(Likes, Interactions, Engagement)
Customer
Care
Platform
Metrics Online Metrics
Advertising Metrics, Facebook, Twitter, Google+, ...
Conversion from Social
Buzz
Monitoring, Liste
ning
Focus on Optimization,
not Only Analytics
Announces
Is here for you!
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Product Announcement
(by Jiri Voves)
Exclusive Preview
from Research & Development
Instagram Hashtags in London on Heat Map
Instagram Hashtags in Oxford Street on Heat Map
Whole Week Monday Morning Saturday Night
Radios Sorted by Time & Intellectuality
Intellectuality
FocusedTimeSpent
BBC One Segmentation by Interests of Readers
Sport Relief
Voice UK
Marathon
Musketeers
Categories
Thank You

More Related Content

What's hot

Integrated email marketing and social media
Integrated email marketing and social mediaIntegrated email marketing and social media
Integrated email marketing and social media
renee williams
 
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
ArabNet ME
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Path-Breaking Communications
 
Social Media Roundup 2014
Social Media Roundup 2014Social Media Roundup 2014
Social Media Roundup 2014
Wishpond
 
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
CoSchedule
 
The 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report RevealThe 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report Reveal
Bryan Blackburn
 
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics
Measuring What Matters:  Knowing Your Audience,  Content, and Key Metrics Measuring What Matters:  Knowing Your Audience,  Content, and Key Metrics
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics
nmorgan66
 
B2B Digital Marketing Cases
B2B Digital Marketing CasesB2B Digital Marketing Cases
B2B Digital Marketing Cases
Asams VK
 
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
Social Media Strategist Club
 
Social Media Impact for Restaurant Business
Social Media Impact for Restaurant BusinessSocial Media Impact for Restaurant Business
Social Media Impact for Restaurant Business
Denny Nugroho
 
The State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry EditionThe State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry Edition
TrackMaven
 
How To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsHow To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 Steps
Bryan K. O'Rourke
 
Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?
Domo
 
2013 review
2013 review 2013 review
Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development
Derek Edmond
 
Vanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make SenseVanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make Sense
ThinkDigital
 
Google Mobile Usability Algorithm Update - April 21st, 2015
Google Mobile Usability Algorithm Update - April 21st, 2015Google Mobile Usability Algorithm Update - April 21st, 2015
Google Mobile Usability Algorithm Update - April 21st, 2015
Jake Bohall
 
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
Social Media Strategist Club
 
Inbound Statistics 101: Social Media
Inbound Statistics 101: Social MediaInbound Statistics 101: Social Media
Inbound Statistics 101: Social Media
Adrian Marcus
 
12 tools to grow and convert your website visitors
12 tools to grow and convert your website visitors12 tools to grow and convert your website visitors
12 tools to grow and convert your website visitors
razorsocial
 

What's hot (20)

Integrated email marketing and social media
Integrated email marketing and social mediaIntegrated email marketing and social media
Integrated email marketing and social media
 
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
Reintroducing Saudi Social Media Behavior by TOP - ArabNet Riyadh 2015
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media Roundup 2014
Social Media Roundup 2014Social Media Roundup 2014
Social Media Roundup 2014
 
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
31 Social Media Statistics You Need To Know To Build Your 2018 Strategy
 
The 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report RevealThe 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report Reveal
 
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics
Measuring What Matters:  Knowing Your Audience,  Content, and Key Metrics Measuring What Matters:  Knowing Your Audience,  Content, and Key Metrics
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics
 
B2B Digital Marketing Cases
B2B Digital Marketing CasesB2B Digital Marketing Cases
B2B Digital Marketing Cases
 
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
 
Social Media Impact for Restaurant Business
Social Media Impact for Restaurant BusinessSocial Media Impact for Restaurant Business
Social Media Impact for Restaurant Business
 
The State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry EditionThe State of Social Marketing 2016: B2C Industry Edition
The State of Social Marketing 2016: B2C Industry Edition
 
How To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 StepsHow To Be More Effective With Your Social Strategy - 15 Steps
How To Be More Effective With Your Social Strategy - 15 Steps
 
Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?Which Fortune 500 CEOs are most social?
Which Fortune 500 CEOs are most social?
 
2013 review
2013 review 2013 review
2013 review
 
Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development
 
Vanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make SenseVanity dies hard: Make your Facebook Strategy Make Sense
Vanity dies hard: Make your Facebook Strategy Make Sense
 
Google Mobile Usability Algorithm Update - April 21st, 2015
Google Mobile Usability Algorithm Update - April 21st, 2015Google Mobile Usability Algorithm Update - April 21st, 2015
Google Mobile Usability Algorithm Update - April 21st, 2015
 
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
NoLimitID - Case Study from Social Media Monitoring & Analytic Tools
 
Inbound Statistics 101: Social Media
Inbound Statistics 101: Social MediaInbound Statistics 101: Social Media
Inbound Statistics 101: Social Media
 
12 tools to grow and convert your website visitors
12 tools to grow and convert your website visitors12 tools to grow and convert your website visitors
12 tools to grow and convert your website visitors
 

Viewers also liked

Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
Scidecom Torino - Social Network (Strategy, Tips and Case Studies)Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
Marco Fey
 
Socialbakers.com History
Socialbakers.com HistorySocialbakers.com History
Socialbakers.com History
Jan Rezab
 
Hungrymobile INMA presentation
Hungrymobile INMA presentationHungrymobile INMA presentation
Hungrymobile INMA presentation
Jan Rezab
 
This is why video is the most important shift for social marketers
This is why video is the most important shift for social marketersThis is why video is the most important shift for social marketers
This is why video is the most important shift for social marketers
Jan Rezab
 
Mobile shopping
Mobile shoppingMobile shopping
Mobile shopping
Jan Rezab
 
Socialbakers Harvard Presentation
Socialbakers Harvard PresentationSocialbakers Harvard Presentation
Socialbakers Harvard Presentation
Jan Rezab
 
VRuce CoffeeInTown
VRuce CoffeeInTownVRuce CoffeeInTown
VRuce CoffeeInTown
Jan Rezab
 
Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)
Jan Rezab
 
Music Marketing 3.0: presentazione libro al Web Marketing Festival
Music Marketing 3.0: presentazione libro al Web Marketing FestivalMusic Marketing 3.0: presentazione libro al Web Marketing Festival
Music Marketing 3.0: presentazione libro al Web Marketing Festival
Marco Gardellin
 
Personal Branding Design Tips - Web Marketing Festival 2016
Personal Branding Design Tips - Web Marketing Festival 2016Personal Branding Design Tips - Web Marketing Festival 2016
Personal Branding Design Tips - Web Marketing Festival 2016
BOB Liuzzo
 
Internet Trends 2015 - Selection of social media trends with additional data ...
Internet Trends 2015 - Selection of social media trends with additional data ...Internet Trends 2015 - Selection of social media trends with additional data ...
Internet Trends 2015 - Selection of social media trends with additional data ...
Jan Rezab
 
Die ersten Schritte mit Google+
Die ersten Schritte mit Google+Die ersten Schritte mit Google+
Die ersten Schritte mit Google+
beebop media
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Jan Rezab
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
Jan Rezab
 
Why Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - DeckWhy Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - Deck
Jan Rezab
 
How to Stream to Facebook Live Like a Pro
How to Stream to Facebook Live Like a ProHow to Stream to Facebook Live Like a Pro
How to Stream to Facebook Live Like a Pro
Leslie Samuel
 

Viewers also liked (16)

Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
Scidecom Torino - Social Network (Strategy, Tips and Case Studies)Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
Scidecom Torino - Social Network (Strategy, Tips and Case Studies)
 
Socialbakers.com History
Socialbakers.com HistorySocialbakers.com History
Socialbakers.com History
 
Hungrymobile INMA presentation
Hungrymobile INMA presentationHungrymobile INMA presentation
Hungrymobile INMA presentation
 
This is why video is the most important shift for social marketers
This is why video is the most important shift for social marketersThis is why video is the most important shift for social marketers
This is why video is the most important shift for social marketers
 
Mobile shopping
Mobile shoppingMobile shopping
Mobile shopping
 
Socialbakers Harvard Presentation
Socialbakers Harvard PresentationSocialbakers Harvard Presentation
Socialbakers Harvard Presentation
 
VRuce CoffeeInTown
VRuce CoffeeInTownVRuce CoffeeInTown
VRuce CoffeeInTown
 
Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)
 
Music Marketing 3.0: presentazione libro al Web Marketing Festival
Music Marketing 3.0: presentazione libro al Web Marketing FestivalMusic Marketing 3.0: presentazione libro al Web Marketing Festival
Music Marketing 3.0: presentazione libro al Web Marketing Festival
 
Personal Branding Design Tips - Web Marketing Festival 2016
Personal Branding Design Tips - Web Marketing Festival 2016Personal Branding Design Tips - Web Marketing Festival 2016
Personal Branding Design Tips - Web Marketing Festival 2016
 
Internet Trends 2015 - Selection of social media trends with additional data ...
Internet Trends 2015 - Selection of social media trends with additional data ...Internet Trends 2015 - Selection of social media trends with additional data ...
Internet Trends 2015 - Selection of social media trends with additional data ...
 
Die ersten Schritte mit Google+
Die ersten Schritte mit Google+Die ersten Schritte mit Google+
Die ersten Schritte mit Google+
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
Why Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - DeckWhy Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - Deck
 
How to Stream to Facebook Live Like a Pro
How to Stream to Facebook Live Like a ProHow to Stream to Facebook Live Like a Pro
How to Stream to Facebook Live Like a Pro
 

Similar to Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)

Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
David Smith
 
Analytics: How to Employ Them to Continuous Improvement
Analytics: How to Employ Them to Continuous ImprovementAnalytics: How to Employ Them to Continuous Improvement
Analytics: How to Employ Them to Continuous Improvement
Intead - International Education Advantage, LLC
 
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyAnalytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Michael Waxman-Lenz
 
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer BehaviourRole of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Social Beat
 
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
Digiday
 
11.25.14
11.25.1411.25.14
2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing
Somerville Marketing Birmingham UK
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
Jenni Lloyd
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
rajshreekj
 
How market research companies can use social media
How market research companies can use social media How market research companies can use social media
How market research companies can use social media
SocialB
 
Digital Insight
Digital InsightDigital Insight
Digital Insight
Alistair Gleave
 
The Importance of Digital Marketing
The Importance of Digital MarketingThe Importance of Digital Marketing
The Importance of Digital Marketing
Sundance Marketing
 
Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group
Symbio Agency Ltd
 
social media strategy
social media strategysocial media strategy
social media strategy
S Kumar
 
#Social media planning guide 2015
#Social media planning guide 2015#Social media planning guide 2015
#Social media planning guide 2015
Say Digital Media
 
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
Michael Hackmer
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
Michael Hackmer
 
Social Media Marketing 2014
Social Media Marketing 2014Social Media Marketing 2014
Social Media Marketing 2014
Sushant Shukla
 
Intersection of PR and Advertising - Digital Media Strategies
Intersection of PR and Advertising - Digital Media StrategiesIntersection of PR and Advertising - Digital Media Strategies
Intersection of PR and Advertising - Digital Media Strategies
Jason Siegel
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Saurabh Uttam
 

Similar to Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London) (20)

Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
Content Marketing Basics: How Brands Are (and are not) Harnessing Content Mar...
 
Analytics: How to Employ Them to Continuous Improvement
Analytics: How to Employ Them to Continuous ImprovementAnalytics: How to Employ Them to Continuous Improvement
Analytics: How to Employ Them to Continuous Improvement
 
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyAnalytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
 
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer BehaviourRole of Communities, Content & Influencer Marketing on Consumer Behaviour
Role of Communities, Content & Influencer Marketing on Consumer Behaviour
 
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...How Brands are Harnessing Content Development for Platform Engagement - DPlat...
How Brands are Harnessing Content Development for Platform Engagement - DPlat...
 
11.25.14
11.25.1411.25.14
11.25.14
 
2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing2015 Social Media Planning Guide - Ask Pro-Active Marketing
2015 Social Media Planning Guide - Ask Pro-Active Marketing
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
How market research companies can use social media
How market research companies can use social media How market research companies can use social media
How market research companies can use social media
 
Digital Insight
Digital InsightDigital Insight
Digital Insight
 
The Importance of Digital Marketing
The Importance of Digital MarketingThe Importance of Digital Marketing
The Importance of Digital Marketing
 
Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group
 
social media strategy
social media strategysocial media strategy
social media strategy
 
#Social media planning guide 2015
#Social media planning guide 2015#Social media planning guide 2015
#Social media planning guide 2015
 
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...
 
Search And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay OffSearch And Success: How To Make Your Website, Content And SEO Pay Off
Search And Success: How To Make Your Website, Content And SEO Pay Off
 
Social Media Marketing 2014
Social Media Marketing 2014Social Media Marketing 2014
Social Media Marketing 2014
 
Intersection of PR and Advertising - Digital Media Strategies
Intersection of PR and Advertising - Digital Media StrategiesIntersection of PR and Advertising - Digital Media Strategies
Intersection of PR and Advertising - Digital Media Strategies
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 

More from Jan Rezab

ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of Social
Jan Rezab
 
Hungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile MediaHungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile Media
Jan Rezab
 
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Jan Rezab
 
Mobile Ads Before and After piece
Mobile Ads Before and After pieceMobile Ads Before and After piece
Mobile Ads Before and After piece
Jan Rezab
 
Mobile Ads Before After piece
Mobile Ads Before After pieceMobile Ads Before After piece
Mobile Ads Before After piece
Jan Rezab
 
How Does Mobile Advergaming Work
How Does Mobile Advergaming WorkHow Does Mobile Advergaming Work
How Does Mobile Advergaming Work
Jan Rezab
 
Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab
 
Jan Rezab Konference Internet
Jan Rezab Konference InternetJan Rezab Konference Internet
Jan Rezab Konference Internet
Jan Rezab
 
Mliven AlsoMobile.com
Mliven AlsoMobile.comMliven AlsoMobile.com
Mliven AlsoMobile.com
Jan Rezab
 

More from Jan Rezab (9)

ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of Social
 
Hungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile MediaHungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile Media
 
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
 
Mobile Ads Before and After piece
Mobile Ads Before and After pieceMobile Ads Before and After piece
Mobile Ads Before and After piece
 
Mobile Ads Before After piece
Mobile Ads Before After pieceMobile Ads Before After piece
Mobile Ads Before After piece
 
How Does Mobile Advergaming Work
How Does Mobile Advergaming WorkHow Does Mobile Advergaming Work
How Does Mobile Advergaming Work
 
Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)
 
Jan Rezab Konference Internet
Jan Rezab Konference InternetJan Rezab Konference Internet
Jan Rezab Konference Internet
 
Mliven AlsoMobile.com
Mliven AlsoMobile.comMliven AlsoMobile.com
Mliven AlsoMobile.com
 

Recently uploaded

"Freelancer Asifa Akter Rane - Research Specialist"
"Freelancer Asifa Akter Rane - Research Specialist""Freelancer Asifa Akter Rane - Research Specialist"
"Freelancer Asifa Akter Rane - Research Specialist"
asifaakter957
 
1515Crain's Cleveland Business - Today's Cleveland business news
1515Crain's Cleveland Business - Today's Cleveland business news1515Crain's Cleveland Business - Today's Cleveland business news
1515Crain's Cleveland Business - Today's Cleveland business news
babulkumar76508
 
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
olivia singh
 
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
Axel Bruns
 
bad times i've had at westfield bondi junction, sydney.pdf
bad times i've had at westfield bondi junction, sydney.pdfbad times i've had at westfield bondi junction, sydney.pdf
bad times i've had at westfield bondi junction, sydney.pdf
braydenstoch777
 
Engage Viewers Like Never Before........
Engage Viewers Like Never Before........Engage Viewers Like Never Before........
Engage Viewers Like Never Before........
SocioCosmos
 
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdfThe Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
Blog Eternal
 
Pune Girls call 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Pune Girls call  👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room DeliveryPune Girls call  👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Pune Girls call 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
LEAD GENERATION SERVICES IN THRISSUR.pdf
LEAD GENERATION SERVICES IN THRISSUR.pdfLEAD GENERATION SERVICES IN THRISSUR.pdf
LEAD GENERATION SERVICES IN THRISSUR.pdf
ffousi281
 
UOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma TranscriptUOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma Transcript
uzaxe
 
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryKolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Jasmine Rawat
 
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
77sayre
 
The Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto MarketingThe Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto Marketing
Intelisync
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
parulpk4011
 
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
yilin01100
 
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INIWINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
IDMPO
 
Supercharge Your Quora Profile..........
Supercharge Your Quora Profile..........Supercharge Your Quora Profile..........
Supercharge Your Quora Profile..........
SocioCosmos
 
Ahmedabad Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Ahmedabad Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDeliveryAhmedabad Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Ahmedabad Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Jasmine Rawat
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
rachitkumar09887
 
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
birajmohan012
 

Recently uploaded (20)

"Freelancer Asifa Akter Rane - Research Specialist"
"Freelancer Asifa Akter Rane - Research Specialist""Freelancer Asifa Akter Rane - Research Specialist"
"Freelancer Asifa Akter Rane - Research Specialist"
 
1515Crain's Cleveland Business - Today's Cleveland business news
1515Crain's Cleveland Business - Today's Cleveland business news1515Crain's Cleveland Business - Today's Cleveland business news
1515Crain's Cleveland Business - Today's Cleveland business news
 
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
Dating Girls Call Mumbai 9910780858 Provide Best And Top Girl Service And No1...
 
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
Political Debates in Third Spaces? Football Fan Communities and the 2022 FIFA...
 
bad times i've had at westfield bondi junction, sydney.pdf
bad times i've had at westfield bondi junction, sydney.pdfbad times i've had at westfield bondi junction, sydney.pdf
bad times i've had at westfield bondi junction, sydney.pdf
 
Engage Viewers Like Never Before........
Engage Viewers Like Never Before........Engage Viewers Like Never Before........
Engage Viewers Like Never Before........
 
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdfThe Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
The Marietemara Leak – Inside the Scandal Rocking the Internet.pdf
 
Pune Girls call 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Pune Girls call  👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room DeliveryPune Girls call  👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Pune Girls call 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
LEAD GENERATION SERVICES IN THRISSUR.pdf
LEAD GENERATION SERVICES IN THRISSUR.pdfLEAD GENERATION SERVICES IN THRISSUR.pdf
LEAD GENERATION SERVICES IN THRISSUR.pdf
 
UOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma TranscriptUOW biyezheng degree offer diploma Transcript
UOW biyezheng degree offer diploma Transcript
 
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryKolkata Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
Kolkata Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room Delivery
 
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Nerul 9910780858 Provide Best And Top Girl Service And No1 in City
 
The Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto MarketingThe Importance of Community Building in Crypto Marketing
The Importance of Community Building in Crypto Marketing
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
202254.com香蕉影视,《走走停停》免费观看/在线播放,最新电影最新电视剧,海外无限制观看
 
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INIWINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
WINJUDI 🎰 DAFTAR SITUS SLOT GACOR ANTI RUNGKAD TERJAMIN MAXWIN HARI INI
 
Supercharge Your Quora Profile..........
Supercharge Your Quora Profile..........Supercharge Your Quora Profile..........
Supercharge Your Quora Profile..........
 
Ahmedabad Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Ahmedabad Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDeliveryAhmedabad Girls call  👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
Ahmedabad Girls call 👀 XXXXXXXXXXX 👀 Cash Payment With Room DeliveryDelivery
 
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
Ahmedabad Girls Call Ahmedabad 0X0000000X Unlimited Short Providing Girls Ser...
 
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
VIP Girls Call Bangalore 000XX00000 Provide Best And Top Girl Service And No1...
 

Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)

Editor's Notes

  1. Vision of Social Media Marketing and What is to Come in SocialWhat’s Happening / What it Means to be a True Social MarketerAnalytics being at the Center of Things
  2. We announced Socially Devoted 2 years ago, and its time to talk about whats next.
  3. EXAMPLE: KLM, and many companies on the way =>
  4. We announced Socially Devoted 2 years ago, and its time to talk about whats next.
  5. Using Only Basic ReportingPosting Through Native PlatformsNot Looking at Industry TrendsIgnoring CustomersIgnoring Social Media as Only a Marketing Channel
  6. + MARKETERS NEED HELP BEING SOCIALLY NATIVe
  7. Now, lets take a look at the top 2013 trends and predictions. The Facebook Engagement is steadily decreasing. So does reach. This is a natural process, since there are increasingly more fans, and more of those are liking more pages. So their attention gets divided and they engage less. If we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. And now even this number seems to be decreasing. So, it is effectively necessary to think about boosting the content by investing some of your advertising budget.
  8. As mentioned before, Social media, its users as well as brands are constantly changingIf we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. So it is necessary to think about boosting them by investing advertising budget behind.