Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, the IPG Lab has produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, they’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
For more news about emerging media and technology head over to www.ipglab.com.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Luckie & Company's Director of Digital Strategy Chris Zobel provides our annual look at digital trends for the new year, including advances in HTML5, cloud-based music and smartphone adoption.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, the IPG Lab has produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, they’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
For more news about emerging media and technology head over to www.ipglab.com.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Luckie & Company's Director of Digital Strategy Chris Zobel provides our annual look at digital trends for the new year, including advances in HTML5, cloud-based music and smartphone adoption.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
HOW MUCH MONEY CAN AN APP MAKE IN 2020TekRevol LLC
The amount of how much money can an app makes varies from niche to niche and if you’re looking to boost your business in the digital world, then the mobile app industry is the ideal market for you to tap.
https://www.tekrevol.com/blogs/how-much-money-can-app-make/
Waboba WRLDS connected IOT Toys pitch deck Erich Hugo
Ever wondered what will happen when we combine our love for video games with the toys we play with? at Waboba we have done it. Beach Toys for the digital age
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
HAND FUN! Mar 28
• Syde Launches Fantasy Sports App
• Turner Sports Interactive, Inc Launches NCAA Sports App
• Maryland Live! Casino Launches Social Casino App
• DoubleDown Casino Launches App Upgrade for Android
• Division Aurora Launches Bad Grandma's Plastic Surgery Android App
• Appbrain Top Android Apps
Sports Scores & Fantasy Sports
Music & Audio
Plastic Surgery
Social Casino Games
Adult Entertainment & Dating
• App Business Classifieds
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
HOW MUCH MONEY CAN AN APP MAKE IN 2020TekRevol LLC
The amount of how much money can an app makes varies from niche to niche and if you’re looking to boost your business in the digital world, then the mobile app industry is the ideal market for you to tap.
https://www.tekrevol.com/blogs/how-much-money-can-app-make/
Waboba WRLDS connected IOT Toys pitch deck Erich Hugo
Ever wondered what will happen when we combine our love for video games with the toys we play with? at Waboba we have done it. Beach Toys for the digital age
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
HAND FUN! Mar 28
• Syde Launches Fantasy Sports App
• Turner Sports Interactive, Inc Launches NCAA Sports App
• Maryland Live! Casino Launches Social Casino App
• DoubleDown Casino Launches App Upgrade for Android
• Division Aurora Launches Bad Grandma's Plastic Surgery Android App
• Appbrain Top Android Apps
Sports Scores & Fantasy Sports
Music & Audio
Plastic Surgery
Social Casino Games
Adult Entertainment & Dating
• App Business Classifieds
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingTaly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Mobile 2011 Report is following the predictions of ReadWriteWeb, GigaOm, Juniper, IBM and other leading experts.
Watch for TrendsSpoting's 2011 Social Media Predictions.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
We believe that 2019 will be the year of doing things better. Matching true needs, with what brands can truly deliver.
It means putting human values and needs at the absolute centre of attention.
Whilst at the same time staying true to our abilities, and what we as businesses can truly deliver
In doing so we will be able to develop products, services and experiences that meet the high set expectations on value and relevance.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
la Start up qui a déjà conquis la Chine ne va pas s'arrêter en si bon chemin... l'ubérisation des plateformes de réseaux sociaux s'annonce ! mais pas seulement...
Social media project with Kakaotalk, Wechat, Snapchatbohoihwang
This project is based on facebook fanpages of each chatting program such as Kakaotalk, Snapchat, Wecaht. Through this project, I'd like to prove what is the pros and cons of kakaotalk's fanpage on facebook. As comparing to two competition brand, I suggest ways to operate activation plan.
Evolution of Mobile Messaging: The Next Web Conference Europe 2015Nexmo
Chris Moore is head of Nexmo's Chat App API business, where he leads global strategy and partnerships with the global messaging apps. In this presentation, Chris will discuss the future of A2P (Application-to-person) messaging, the decline of P2P (Person-to-person) messaging, and how messaging apps will soon be avenues for brands to reach customers.
Bots are changing the way we interact with services and have already been labelled as the “new apps”. They could be the future of communication and the beginning of a new era of the internet. WeChat has already shown how to build a truly mobile platform. Other messenger platforms like Facebook Messenger, Skype, Telegram, Line, Slack or HipChat are competing to become the "WeChat of the West".
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Curated from MSLGROUP Slideshare page
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
What are bots and how are people using them?Syd Lawrence
A brief overview of bots, what they are, what type of businesses are using them, and how you can use bots for your business.
You've probably heard of AI Chatbots, but what are they. Are they really using Artificial Intelligence? Do people really chat with them?
Similar to The Rise of Asia's Mobile Messengers (20)
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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The Rise of Asia's Mobile Messengers
1. 1
The Rise of Asia’s Mobile Messengers
Discover how to connect with the new connected consumer
Alice Hu
@alicehu
Manager, Social & Digital
MSLGROUP Asia
2. 2
Why should CMOS CARE ABOUT MOBILE MESSENGERS?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways
Future of Mobile Messengers
Table of Contents
3. 3
Mobile messenger apps such as WhatsApp and LINE are projected to
account for 75 percent of all mobile messaging traffic, ahead of SMS
or mobile email in 2018.
We need information now, fast and designed for mobile.
Source: Statista
4. 4
What are mobile messengers?
In the simplest sense, mobile messengers are text and voice
messaging smartphone applications. But within the last few
years, various messengers have evolved to include more
capabilities. WeChat, Line and KakaoTalk are some of the
fastest growing mobile messengers.
The recent explosion of mobile messengers shows that these
platforms have become the de facto tools for the socially
connected consumer. They allow the user to express
themselves in more ways, such as sending photos, stickers,
videos, voice messages, locations and making calls.
Sometimes all you need to express yourself is a goofy smiley
face.
With some applications including mobile payments and
commerce capabilities, mobile messengers will change how
we go about or daily lives, not just how we communicate.
5. 5
Over 40 percent of the world’s Internet users live in Asia.
They are socially connected consumers, accessing Internet via mobile.
it is no surprise mobile messengers are already the most popular
social networks in many Asian Countries.
MOBILE MESSENGERS ARE THE new way to connect
Source: Statista
6. 6
How will your brand stay relevant with the evolving
connected consumer?
By Understanding mobile messengers now
7. 8
WeChat, Line and KakaoTalk are Replacing
many of the applications we use daily with
one that houses everything. These platforms
are where people go to pay bills, book taxis,
catch-up with friends, create multimedia
content, buy things, and much more.
What are mobile messengers?
8. 9
What are mobile messengers?
JapanChina Korea
Asia’s Mobile Messengers Are from….
9. 10
Comparing Mobile Messengers
WhatsApp Line KakaoTalk
500M
Monthly
Active
Users
355M
Monthly
Active
Users
175M
Monthly Active
Users
140M
Registered Users*
WeChat
* Monthly Active Users:Numberof people usingthe platform each month. KakaoTalk has not provided these numbers.
11. 12
Each has their own special point
of differentiation
Comparing Mobile Messengers
12. 13
WeChat wins at mobile payments and commerce
Line leads in games and overall international users
KakaoTalk wins in content; users love access to K-pop celebrities
Comparing Mobile Messengers
13. 14
WeChat
Tencent is China's largest
and most used Internet service portal.
Established
2010
600M Registered
Users
355M
Monthl
y
Active
Users
17% International
users
Largest WeChat User
Base
Next Largest
User Base
China
Indonesia Malaysia India
WeChat or Weixin (微信) mobile messenger is arguably China’s most popular social network. it is
quickly being adopted in other Asian countries.
Mobile payments
& commerce
Parent Company
users Coolest Feature
Company Information Global Footprint
14. 15
Line
85% International
users
Naver leads the korean internet industry. Line Corporation, a
Naver spinoff, operates line in japan.
Largest Line User Base
Next Largest User Base
Thailand Taiwan
370M
Registered
Users
175
Monthly
Active
Users
Line launched as a response to the 2011 Japan earthquake. Its Internet-based mobile messenger platform enabled
people to connect and mobilize quickly though national telecommunication infrastructure was damaged.
Company Information Global Footprint
Established
2011
Parent Company
Japanusers Coolest Feature
Customized Stickers
& Games
15. 16
KakaoTalk
40%International
users
Kakao has the most popular mobile messaging and gaming service
in south korea.
Largest KakaoTalk User
Base
Next Largest User Base
Philippines Indonesia
140M
Registered
Users
N/A
Monthly
Active
Users
KakaoTalk is on more than 90 percent of smartphones used in Korea and is by far the most popular
mobile messenger & social networking platform there.
Company Information Global Footprint
Established
2010
Parent Company
South Korea
Coolest Featureusers
Group chat features
17. 18
WeChat Mobile Payments
WeChat has a variety of mobile payment
options for Chinese users to make their on-
the-go lives easier. From booking and paying
for taxis in-app to splitting a meal with
friends, WeChat has evolved from a social,
chat-based mobile messenger platform into
powerful multifunctional one.
• Purchase more cellphone credits
• Shopping
• Purchase Movie Tickets
• Manage Finances
• Purchase QQ* Virtual Currency
• Book and Pay for a Taxi
• Send a Chinese New Year “Red Envelope”
• Request and Track Payments from friends
18. 19
WeChat “Red Envelopes”
During Chinese New Year, red envelopes containing
money are given out to family and friends. For the first
time, these red envelopes were digitized by WeChat for
Chinese New Year 2014. More than 40 million red
envelopes were sent, totaling an approximate value of
400M RMB ($65.5M USD).
Users can choose to gift money to individuals or to send
a lump sum to a group of friends who then “draw” for
money. WeChat randomly selects how much money is
won by participants. For example, you send $100 dollars
to 6 friends. Some may draw $5 while others may receive
$25. It all depends on luck. But before you give and
receive money, you must link your bank card to WeChat.
By having users link their bank cards, WeChat now has a
base of users who can use mobile payments and has
increased potential users of this mobile messenger
feature by millions.
19. 20
Line Stickers and Games
Line’s popularity quickly spread in Japan and Asia after its
launch in 2011, in part because of the expressive stickers.
Now there are over 1 billion stickers sent every day via Line.
Key sticker characters Brown the bear and Cony the rabbit
have entered mainstream culture and the real world via plush
stuffed animals and other paraphernalia. Line even opened a
theme park in Taiwan in February 2014.
Brands, celebrities and organizations can open official
accounts on the mobile messenger and share customized
stickers with fans to increase engagement and brand affinity.
Line mobile messenger users can download Hello Kitty,
Disney, Real Madrid and many more stickers to express their
moods in chats.
20 percent of Line’s revenues come from sticker sales (2013)
60 percent of Line’s revenues are from games (2013)
20. 21
KakaoTalk Group Features
Korean celebrities and games have attracted most of South Korea
to the mobile messenger app. KakaoTalk is different from WeChat
and Line in that it has more group chat features.
Group Calls: Up to
5 people can chat
on a group call
Voice filters:
Talking Tom and
Talking Ben voice
filters
Scheduling: Use the
schedule feature to
find a time to
meet-up with friends
Vote: Not sure what
to do with friends?
Take a vote!
23. 24
Becoming the most popular social network within
Asia and gaining traction around the world,
especially with developing countries
24. 25
All 4 mobile messengers are being used in countries surveyed*
We used jana to ask about Whatsapp, WeChat, Line and KakaoTalk in some of these countries…
People are using
the most mobile messengers
(on average 3 different platforms)
highest in mobile commerce
and mobile payments usage
WeChat, Line and Kakaotalk are
more popular than Whatsapp,
but there is no clear winner
WeChat is the second most
popular mobile messenger in
Nigeria
Whatsapp is the most popular,
but wechat and line are
gaining users
Philippines BRAZIL
VIETNAM
Nigeria
indonesia
*Real-time mobile surveys conducted via Jana.
26. 27
From our real-time Jana mobile surveys,
the answer was a resounding YES.
Philippines
87%
Brazil
75%
Indonesia
70%
India
65%
Vietnam
63%
Nigeria
80%
27. 28
Lionel Messi
Real Madrid & Barcelona
Football Teams
K-pop Stars and
Celebrities
Celebrities are helping mobile messengers expand internationally
WeChat partnered with
Lionel Messi in July 2013 to
attract international users.
This campaign launched in
15 countries.
Real Madrid and Barcelona have
official accounts to interact with
fans, share real-time news and
customized stickers. They have
attracted over 9 million and 3 million
fans respectively.
There are over 400 brands,
businesses, celebrities, artists
and media connecting with the
140 million user base.
28. 29
So what does this mean for brands?
FANS THAT MATTER
To even receive messages from
brands, users need to actively search
for them and opt in to start the
conversation. Users are in control, but
brands benefit. Users who opt in truly
want to receive information from
them.
REAL ROI
With these platforms exploring
varying mobile payments and
commerce integration, brands
are able to make it easier for
consumers to purchase.
Relevant CONTENT
Content matter more than ever. Mobile
messengers are a more intimate medium.
Users are on-the-go and expect
information shared to reflect that.
Messages are pushed to the user –the
fastest way to communicate is via mobile
messenger.
29. 30
Key Takeaways
M-commerce & CRM Relevant engagement Diversification & integration
Expect more m-commerce and
mobile payment options across all
platforms in 2014.
With all platforms adding more m-
commerce capabilities , there will
be more opportunities for the
integration of social, mobile and
commerce. CRM from the mobile
messenger can be linked to a
company’s bigger system to
provide even more insights such as
real-time sales data.
In China, brands can customize official
accounts to create special tabs on
WeChat. Plus Friends was introduced
as an advertising platform with less
emphasis on engagement, but it is very
possible it will be a much more
dynamic platform to communicate
with fans who are more heavily
engaged with the brand because they
choose to receive notifications via
KakaoTalk.
In China, Japan and South Korea, it is
obvious that WeChat, Line and KakaoTalk
lead in their home turfs, but when we look to
other Asian countries, it’s not so clear cut. As
these mobile apps battle it out for the
number one spot, brands may need to have a
WeChat and Line strategy for the same
market. From an Asia perspective, having
one WeChat strategy for all of Asia will be
impossible because official account
functions and features vary across the
region.
30. 31
Best Practices
How will my strategy differ from
platform to platform?
Strategy will differ from app to app within a market
and also from market to market for an app. There’s a
reason why each app is popular in its own right and has
found a strong following in various niches and
countries. Look at these differences and keep abreast
on changes to adjust strategy. What will remain the
same is remembering that mobile messengers are the
most intimate dialogue you will have with your
audience. Be personable and strategic about what you
share. Share mobile-friendly content.
How do I know which one to use?
Some brands may find that they need to use multiple
platforms in one market and all three across Asia.
Target audience, objectives and capabilities will
determine which ones need to be put in play. Some
functions and features aren’t available on some apps.
For example, WeChat currently does not offer
customized brand stickers.
How will my strategy differ from
platform to platform?
There’s a reason why each app has found a strong
following with various niches and countries. Look at
these differences and be aware of platform changes to
adjust strategy.
Mobile messengers facilitate an intimate dialogue
between brands and consumers. Be genuine to add
value!
31. 32
Global Implications
expansion Cross Pollination Mobile FirstWeChat, Line and KakaoTalk are expanding
within Asia and around the world. Line
already has 16 million users in Spain and just
started its first French partnership with My
Little Paris. It has also started advertising in
the US. WeChat has recently created a buzz
with its new South Africa TV advertisement
and radio personality partnership. After
Facebook’s acquisition of WhatsApp, mobile
messengers across the board saw surges in
users. Maybe we’ll see WhatsApp growth
slow as other platforms increase in
popularity.
When Facebook introduced stickers
in July 2013, mobile messengers
already had them for years and had
been monetizing from them. We may
see other social networks integrate
mobile messenger features before
these apps gain more international
traction. For now they are incubators
of how to connect with the new
generation mobile connected
consumers who are mobile first.
Platforms made for mobile are growing
in users. Just look at Instagram and
Snapchat. We already see many teens
leaving Facebook, choosing more
private communities such as Kik.
There is an opportunity to engage more
users in real-time in more relevant ways
by interacting with them via mobile. To
see mobile, social, digital can be used
to drive sales, awareness and provide
valuable customer information.
33. 34
Mobile Messengers as Content Creators and Publishers
Mobile messengers have highly active users. They currently enable users to create their own
multimedia content (photos and videos) to share with their network and consume content from
official accounts. With so many users creating and digesting information, there is a big
opportunity for content creation and publication. Mobile messengers are doing this by giving
individuals and businesses the tools to create, build and share more on their platforms.
Tencent, WeChat
parent company,
launched Fengling, a
WeChat-based mobile
website creation tool
for mobile marketing
in December 2013.
Over 80,000 websites
have been created. “KakaoPage is an open
market where any
individual can upload
and sell their own
content.” Individuals or
a publishing companies
can distribute content
through KakaoPage.
One of Line’s
automated
accounts, the
English-
Spanish
translator,
translates in
real-time. Kakao announced
in January 2014,
it plans to launch
a news content
service in spring
2014.
Line Manga gives
users access to
30,000 comics and
lets them share with
friends. Currently
only offered in
Japan, but has the
potential to expand
to other types of
content and
countries.
34. 35
MSLGROUP is…
+Building new online communities on mobile messengers.
+creating, Sharing content that matters most to users. when they want it, how they want it.
+Developing social CRM solutions.
We know how to Engage with the new social consumer.
Connect with us to learn more
Alice hu | alice.hu@mslgroup.com | @alicehu | mslgroup.com | asia.mslgroup.com
35. 36
Insert alice’s bio
About the Author
Alice brings with her marketing communications experience with a focus
on social media and digital to MSLGROUP Asia. A native of the
Washington, D.C. area, she has worked in China for four years and speaks
fluent English and Mandarin Chinese. For two of those years she also
managed Shanghai Daily Secret, an email newsletter dedicated to sharing
local insights about bars, restaurants and shops. Daily Secret is the
fastest digital media for young professionals around the world.
At MSLGROUP, Alice works to build social and digital capabilities across
Asia and consults on key regional accounts.
In her previous role, she created the online distribution department at
Hilton Shanghai where she developed the hotel’s digital strategy and
managed online travel agency relationships.
Outside of work, Alice is figuring out how to master the chaturanga yoga
pose, creating healthy food that is still deliciously satisfying and planning
her next travel adventure that will let her indulge in food and the great
outdoors.
Alice Hu
@alicehu
Manager, Social & Digital
MSLGROUP Asia
38. 39
Comparing Mobile Messengers
Features Whatsapp WeChat Line KakaoTalk
Messaging x x x x
Group Chats x x x x
Photo Albums x x
Voice Calls x (soon) x (walkie talkie) x x
Video Call x x x
Voice Notes x x x x
Location Sharing x x x x
Timeline x x
Polls x
Schedule Events x
Stickers x x x
Read Receipts x x x
Send Gifts to Friends x x
Short Video Creation x x
Private Timeline with Friend(s) x (notes) x
Desktop Accessible x x
Browser Accessible x
Mobile Commerce x x x
Mobile Banking x
Games x x x
Brand Account Function x x x