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Changing Behaviour
Of
Online Content Consumption
Age of Listicles & GIFs
BuzzFeed 2014 – 200M monthly uniques
ScoopWhoop – 12M monthly uniques
Long form still has an audience
#1
Can you have listicles
Every cat isn’t going to be viral
Think of your reader
Takeaways
Social Media
Facebook and WhatsApp rule
Organic reach is dead
Networks are the new publishers
#2
Source: We Are Social Report 2015
Facebook Dominates
Source: Waggener Edstrom Communications Content 2015 Report
Sharing on Social Media
Source: Mary Meeker Report 2015
Smartphones & Social Media
Trust data before investing in networks
Invest in ads if you can
Respect the individuality of networks
Takeaways
Email Marketing
Email not dead
Mobile taking over web
Open rate 23%,Click rate 5% for Media
#3
Source: Litmus Email Stats June, 2015
Mobile Taking Over
Make it responsive
Don’t hide the unsubscribe button
Respect your readers inbox
Takeaways
Mobile
Desktop still rules
Mobile is driving content consumption
India most engaged market on smartphone
#4
Source: Mary Meeker Report 2015
Mobile = Internet Traffic
Source: Outbrain Report 2014
Smartphone Content Consumption
Advertising is going to be a challenge
App? think wisely
Think mobile but don’t ignore desktop
Takeaways
Video & Regional Content
India in top 3 video consuming markets
Mobile leading video consumption
Preference for content in native language
#5
Source: We Are Social Report 2015
Smartphone Activities
Source: Vuclip Global Video Insights 2015
Native Content Preference
Regional content has demand
Video is interesting but investment is big
Takeaways
Thank You!
Keep producing content, money will follow
Lighthouseinsights.in
@LHInsights/@PrasantNaidu

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