One of the main reasons businesses publish content is to attract customers by offering free value. Without usefulness there is no value for the reader. In this presentation I share 5 tips to help you write a useful blog post

1. How to write a useful
blog post?

2. Marketing
Tool
Your blog is your

3. If it is not useful to your
readers,
they will ignore it!

4. Without usefulness there
is no value for the
reader

5. Here are 5 tips to help
you write a useful blog
post

6. #1 Identify your ideal customer

7. You cannot be useful to
someone until you know
“who” that someone is.

8. So how can
you
identify
your ideal
customer?

9. This worksheet will help you
identify your ideal customer
and get clarity!

10. This worksheet will help you
identify your ideal customer
and get clarity!
Click it!

11. Identify your ideal
customer's pain
point/problem
#2

12. This is not an
“exercise” that
you sit and
finish in a day!

13. This is
an
ongoing
process

14. As you look
around in your industry you
can come up with more and
more ideas on a everyday
basis.

15. Don’t forget to
record
all your ideas!

16. #3 Come up
with ideas to
solve their
problem

17. People love
solutions.

18. People love
solutions.
They come to your blog for a
purpose.
They need help with something

19. Including practical,
actionable tips in
your blog post will
make it useful.

20. #4 Do research
to find what’s
already shared

21. Find out what’s already
shared on the internet.

22. Collect all the good­great blog
posts on the topic and find out
what’s missing in them.

23. Findouthowyoucan
giveyourownunique
twisttothetopic.

24. #5 Give
actionable
advice

25. Even if the actionable tip
is not a direct solution to
the problem, you could
give ways to implement a
particular concept or
advice.

26. It doesn't matter if you write
500 word blog posts or 5000
word blog posts, if your posts
are not useful to your readers,
there is no point in publishing
them.

27. Here's the recap:

28. Here's the recap:
Identify your ideal customer
Identify his/her pain points and
problems
Come up with ideas to solve their
problems
Do research to find out what’s
already shared
Give actionable advice

29. For more details, visit
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30. For more details, visit
this page
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