This document outlines the marketing plan and goals for a company. The objectives are to increase brand visibility, target identification and interaction, and increase sales. Some key tactics include media outreach, school engagement events like quizzes and roundtables, social media campaigns, and placing products in school libraries. The goals are to increase media interactions, visibility of products in schools, and create opportunities to engage teachers and get feedback to improve products. Budgets are provided for various events and initiatives aimed at achieving these objectives.