The document provides an overview of various digital marketing strategies, including search engine optimization (SEO), social media optimization (SMO), email marketing, content marketing, pay-per-click (PPC) management, and conversion rate optimization (CRO). Each strategy highlights its importance in driving traffic, engaging audiences, and increasing visibility for businesses online. The document emphasizes the need for targeted approaches, appealing content, and effective data analysis to maximize marketing efforts.

1. Digital Marketing or E-Marketing
Topics included
 Search Engine Optimization
 Social Media Optimization
 Email Marketing
 Content Marketing
 PPC Management & Conversion Rate Optimization

2. What is SEO?
“The activities to optimize the website”
Increasing organic traffic as per the rules of Search Engine is perfectly a Search
Engine Optimization. Getting up ranking of a site in major SERPs is the major
function of SEO.
The result displayed after paid advertised
website is the effort of SEO activities
which makes users to click on it and increase
the visibility of particular website over
Web world.

3. What are the major SEO activities?
“The activities listed below (& other than this) are the SEO activities”
On Page SEO activities Off Page SEO activities
Keyword Research & Density Social Bookmarking
Title tags, Meta tags Article Submission
Meta description Directory Submission
H1 tags Blog submission
Alt tags (for images) Press release submission
URL structure Forum Posting and Q&A
posting
Internal linking and content Blog commenting

4. Social Media Optimization (SMO)
“The distinct rather communicative world is Social Media”
Engaging over different social media
networks like Facebook, Twitter, G+,
and many other networks brings
numerous traffic to your website.
The key to success here is strong and
creative bond with global audience. You can
also advertise your products there and can make global
people aware about your business.

5. Email Marketing
“The Cost effective way to reach till targeted audience”
Yes, Email marketing as digital marketing tool has positive impact in
respect of cost and time to the businesses. Sending an imperative
information to group of people at once is email marketing.
The points needs to be considered in it are:
 Analyze the target receiver
 Collect the strong database
 Segment the data and audience properly
 Create customized and amazing mail template or message to be passed
 Send the template or message to segmented audience
 Use the latest tool to track the exact record
 Attain the maximum ROI

6. Content Marketing
“An impressive way to attract audience”
Content Marketing is the strategic way to attract predefined audience by creating
relevant as well as valuable content and then distributing it in appropriate sites.
An amazing and trending content is more likely to entice target people, once
posted it in social and other relevant sites chances are more to attain great
discussion on it. The success depends here on
 Content should be of customer’s interest in particular area
 It should be fresh and attractive
 It should include the trending topics
 Images should be included in body of content
 It must have social sharing links (in case if anyone likes, they can easily share)
 You can also provide your site link at the end

7. PPC Management
PPC Management: “ Have Direct traffic to your website”
Pay per click marketing and management is
marketing way but include cost.
It can also proved to be effective since the
website owner needs to pay to the publisher
when the add has been clicked by users which
will directly drive enormous traffic and higher visibility over SERPs.

8. CONVERSION RATE OPTIMISATION
Conversion Rate Optimization: "Welcome the new customers”
It is the way to optimize the landing page of
website, sponsored search Ads, and overall
website design to bring the new customers,
in the same way to convert that leads into
customers as well as to increase the performance of website.
This method works as key performance indicator for businesses
and used to have wow feedback from customers

9. Thank you
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