The document discusses using low-cost internet tools to develop a Minimum Viable Project. It recommends creating a basic online presence through a free WordPress website, using social media like Facebook and Twitter to spread the word, and implementing basic analytics through Google Analytics to understand audiences. It also provides tips on digital PR, email marketing, and e-commerce to help startups promote and sell products or services with limited budgets.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.
2017 AFP International Session: Seeing 2020 - Predictions in Nonprofit Techno...Kimbia, Inc
How to Bring Your Nonprofit into Focus Over the Next 3 Years
The robots are all around us already. And, we don’t have to be afraid.
The speed at which online fundraising, communications, connectivity, mobile wallets, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
In Kimbia’s newest ebook, nonprofit technology nerd, Taylor Shanklin, discusses her predictions in technology and how it will impact and improve the lives of nonprofit professionals. In this session, she will walk you through her technology predictions and provide you with tactical advice on what you can do today so that your nonprofit is seeing 20/20 by the year 2020. You will learn about technology shifts that will:
Help you more effectively communicate and engage your audience
Transform the way people donate to your organization. What you can do now to make sure that your organization has 20/20 laser-focused vision by the year 2020.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.
2017 AFP International Session: Seeing 2020 - Predictions in Nonprofit Techno...Kimbia, Inc
How to Bring Your Nonprofit into Focus Over the Next 3 Years
The robots are all around us already. And, we don’t have to be afraid.
The speed at which online fundraising, communications, connectivity, mobile wallets, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
In Kimbia’s newest ebook, nonprofit technology nerd, Taylor Shanklin, discusses her predictions in technology and how it will impact and improve the lives of nonprofit professionals. In this session, she will walk you through her technology predictions and provide you with tactical advice on what you can do today so that your nonprofit is seeing 20/20 by the year 2020. You will learn about technology shifts that will:
Help you more effectively communicate and engage your audience
Transform the way people donate to your organization. What you can do now to make sure that your organization has 20/20 laser-focused vision by the year 2020.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Community Organizers Take on New Media (Manhattan Young Democrats @ YDA 2009)Julie Blitzer
At the 2009 YDA Biennial Convention in Chicago, Manhattan Young Democrats gave a training on how to use various online tools for your YDA chapter, including a focus on branding and messaging.
Please send comments to info (at) gomyd.com
Visit our blog at http://gomyd.com
Follow us on Twitter: http://twitter.com/gomyd
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
24. What we’ll learn
-
How the internet works (in a simplified style)
What to do to communicate your project
How to use the web to collect data and understand
more about your audience and your customers
How to spread the word about your project
How to start selling online and some basic techniques
to increase sales
25. Part 1
VERY VERY VERY BRIEF
HISTORY OF THE INTERNET
(FROM A USER PERSPECTIVE)
45. Step 1: find the values
Open
philosophy
DIY
ecology
Makers
participation
change
reuse
project
entrepreneurship
future
youth
Do/learn
46. Why it is useful?
Open
philosophy
ecology
project
Makers
participation
DIY
community
change
customization
future
reuse
entrepreneurship
youth
Do/learn
47. Step 2: choose your language
Hilarious
Generic
Technical
Serious
48. Step 2: choose your language
The boy in the
pub downstairs
Hilarious
Generic
Technical
The referee
for your article
Serious
49. Step 3: find the channels
OWNED
You can manage them,
you build your audience
COMMUN.
CHANNELS
NOT OWNED
Someone else manage them,
have their own audience
Website
Blog
SN pages
Web radio
Youtube channel
…
Online/offline mag.
Blogs
Communities
Forums
SN pages
….
50. Step 3: find the channels
OWNED
You can manage them,
you build the audience
COMMUN.
CHANNELS
NOT OWNED
Someone else manage them,
have their own audience
Website
Blog
SN pages
Web radio
Youtube channel
…
Online/offline mag.
Blogs
Communities
Forums
SN pages
….
51. Don’t forget your choices
1. VALUES
Ecology, fairness, equality…
2. LANGUAGE
3. CHANNELS
Direct, funny, technical…
Owned (website, blog, SN)
Not Owned (community, online
magazines…)
59. The press release
HEADLINE + DATE
INTRODUCTION
BODY
Briefly summarizes the news
Who, What, When, Where and Why
Further explanations and relevant details
CONTACT INFORMATION
Write down your
telephone number!
60. The press release
HEADLINE + DATE
INTRODUCTION
BODY
Briefly summarizes the news
Who, What, When, Where and Why
Further explanations and relevant details
CONTACT INFORMATION
Write down your
telephone number!
100. Type of Social Networks
CATEGORY Generic
MECHANISM
AUDIENCE
specific
120 characters,
image pinning…
Cross-gen, young
people, researchers…
101. Social Networks population
Leading social networks worldwide as of July 2013, ranked by
number of registered users (in millions)
Source: Statista 2013
102. Type of Social Networks
Source: Pew Research
Center, 2013
103. Type of Social Networks
Source: Pew Research
Center, 2012
104. Type of Social Networks
Source: Pew Research
Center, 2013
105. Type of Social Networks
Source: Pew Research
Center, 2012
106. Type of Social Networks
Source: Pew Research
Center, 2012
117. Increase fans
POST CONTENT
to let people interact
SPAM FRIENDS!
to start collecting fans
and spread the word!
Tip: use “Autoselect all FB
friends” browser extension
121. TIP #2: When to post
The less people want to be at work, the more they are on Facebook!
Source: Buddymedia
122. TIP #3: Fan follows instructions
Source: Buddymedia
123. TIP #4: Use soft seller KW
Source: Buddymedia
124. TIP #5: Ask questions
Posts that end with a
question have a 15%
higher engagement rate
Don’t ask Why, ask
Where, When, Would &
Should
Source: Buddymedia
159. Who to contact
TOPICS
Eco, tech, food…
ACTUALITY
AUDIENCE
Are people talking
about this topic ?
Mainstream, experts,
families…
160. Where to find emails
SMALL SITES
BIG MEDIA
Redazione
SPECIFIC
SECTION
Journalist
161. Create a standard email
INTRODUCTION
REASON
LINKS
Who, What, When, Where and Why
Why are you trying to get in touch?
to video, images and other resources
CONTACT INFORMATION
and ask for a response!
PRESS RELEASE
attached
162. Build your media contact list
Name Surname Country
Media
Topic
VIP?
JOHN
JOHNER
US
FOOD&HEALTH
FOOD
NO
FRANK
FRANKER
DE
TECH ADDIKT
TECH
NO
JOAN
LOAN
ES
ANDANDO
HEALTH
YES
KARL
MARX
URSS
HISTORY TV
HISTORY
YES
173. Find your Personas
Davide
Arduino
34 years old,
Architect,
traveller, single,
no children
Income: 60k+/y
45 years old,
Engineer, DIYer,
tech addicted,
married.
Income: 72k+/y
Architect
He has is own studio and likes
to travel worldwide to get
inspiration.
Needs: he’s looking for original
designs to show to friends
Engineer
Works for a big company, he’s
a DIYer and like to experiment
with technology.
Needs: interesting things to
make and experiment on
175. Creating an E-Commerce
ON YOUR SITE
+ increase brand awarn.
+ increase your rank on
Google
- needs more time to be
implemented
ON 3rd PARTY
E-COMMERCE
+ wider audience
(community)
+ already tested
- lower margin
- less customization
ONLINE
SHOP
196. Use MM to segment
Weekly Newsletter
Main topic
Something important you’ve done or you’ll
do soon…
Topic 1
Topic 2
Topic 3
I.e. Ecology
I.e. Tech
I.e. Health
Link
Link
Link
197. Use MM to segment
Weekly Newsletter
Main topic
Something important you’ve done or you’ll
do soon…
Topic 1
Topic 2
Topic 3
I.e. Ecology
I.e. Tech
I.e. Health
10%
Link
70%
Link
20%
Link
198. Use MM to segment
Ecology
User 1
User 2
Tech
User 3
User 4
User 5
User 6
User 7
User 8
…
Health
User 9
User 10
User 11
User 12
207. Internet is…
People
Ask them to help you. Ask friends at the
beginning, then ask directly to your
customers. If you are authentic and fair,
they’ll listen
208. Internet is…
Freedom of speech
You can’t control conversation, you can
just influence it (but this is a good
beginning to engage with people).
Say what you think!
210. Internet is…
A pot full of information
Use it to design your strategy in a more
effective way. Provide the information
your customers need. Don’t get
overwhelmed!
211. Internet is…
Collaboration
Shift your way of thinking from “I’ll do
everything” to “let people help me”.
This creates awareness and sense of
participation
212. Internet is…
Everywhere
Think at the internet not like a virtual
world, but about something that (intinge)
reality. So don’t forget the offline!
213. Internet is…
A test environment
Use the internet to test your assumption
and create your pretotypes. Find the
low-cost tools you need to build them
214. Final thanks
Icons from
The Noun Project
a great project aiming at building
a global visual language
www.thenounproject.com
(All the icons are property of their respective owners)
215. THE END!
Thank you for your attention,
hope this was useful
ant.scribano@gmail.com
it.linkedin.com/in/antonioscribano
www.fattelo.com
216. Resources
Books
Website + E-commerce Tools
P. Peretti, Marketing Digitale – Scenari,
strategie, strumenti, Apogeo, Milano 2011
A. Welher, J. Katz, Brand Atlas, Wiley,
2011
Wordpress –wordpress.org
Prestashop – prestashop.com
Magento – magento.com
Marketing Blogs
E-consultancy – econsultancy.com
Analytics and Statistics
Google Analytics – analytics.google.com
Global Web Index – globalwebindex.net
Alexa –alexa.com
Quantcast –quantcast.com
Technorati –technorati.com
Buddy Media – salesforcemarketingcloud.com
SN management tools
Bufferapp – www.bufferapp.com
Tweriod – tweriod.com
IFTTT – ifttt.com
Mail Marketing tools
Mailchimp – mailchimp.com
News aggregators
Feedly – feedly.com