This case study integrates the growing popularity of adventure tourism, ecotourism and heritage tourism and contains the potential for building an alternative economy, one that promises greater monetary returns for local residents, the preservation of rural traditions, and the protection of sensitive natural resources. Three traveler and tourist "personas" into Eastern Kentucky are demonstrated
Seminar 10 - Wrapping up - This is Your Assets, Your Creativity, and Your L...Fahri Karakas
Design Your Life, Create Your Story, and Unleash Your Creativity
We are going through one of the most disruptive periods in history.
How do you design your life and increase the quality of your life in such disruptive times?
In this session, we address that question and provide you inspirational tools and examples to design and improve your life.
Below are contents and topics we cover:
- Disruptive changes after the pandemic lockdowns
- Controlling your life in the midst of disruption
- How to be productive and creative (poster exercises)
- How to prepare your creative and entrepreneurial career portfolio
- Designing Your Life Exercise - Workshop (exercise based on Stanford module)
- Mentoring yourself and improving your quality of life in various domains
- Make a list of all your wishes, visions, and aspirations
- How to be super-creative and super-productive
- Digital content creation
- Create 300 pieces of content
- Storytelling
- YouTube is the Future
- TikTok Strategies and Examples
- Content Houses: Sway House and Hype House
- Instagram Celebrities: Ronaldo
- Use Your Imagination: Hunger Games & Stranger Things
- Incredible Success Story of Beeple (Mike Winkelmann)
- Incredible Success Story of J. P. Metsavainio: Milky Way Mosaic
- Create Your Own Renaissance: Your Asset Creation Vision in 10 Years
- Further Visual Resources on Entrepreneurship, Money, and Assets
Almost all of these materials are fresh, which means I have learned them very recently. This approach makes the contents very multidisciplinary, engaging, and exciting.
Enjoy!
This document appears to be a slide presentation given by Dr. Fahri Karakas. It includes biographical information about Dr. Karakas, as well as slides covering various topics related to creativity, entrepreneurship, and the future of education and work. Some key points discussed include developing creative assets rather than focusing on traditional career paths, the importance of imagination, and preparing for an uncertain future through developing new skills and mental models. The presentation provides advice and perspectives on creating value and navigating rapid changes in technology and society.
From the Metaverse to NFTs, from blockchain to GPT-3, from YOLO economy to crowdfunding, we witness a Cambrian explosion of intelligence and accelerated innovation. The world is changing too fast and our educational systems are stuck in the past. How can we design customized learning journeys that celebrate the unique talents and passions of our students? How can we inspire our students to unleash their creativity and create their own assets? I decided to wear four new hats of an entrepreneur, an artist, a futurist, and a content creator. I aim to enable learning moments driven by curiosity, excitement, and fun. I aim to share a glimpse of my own journey in this workshop.
Podcast: Why and How to Build Your Own System of Asset CreationFahri Karakas
In this workshop, you will learn how to:
- start thinking and acting like an entrepreneur
- not trust the system and establish your own system
- achieve your financial independence
- create multiple streams of passive income
- think creatively about your journey of entrepreneurship and asset creation.
Make sure you implement these strategies immediately.
ART DESCRIPTION/SYNOPSIS:
Creativity is no longer a luxury. It is a critical survival skill that we need to adapt to rapid changes, solve complex problems, imagine new possibilities, and navigate uncharted waters ahead of us. In this lecture, we learn and practice creativity through a workshop titled "Improvised Lives".
Improvised lives are lives defined by a sense of adventure, curiosity, exploration, and spontaneity. Improvised living requires a playful mode of continuous learning, intense curiosity, embracing chaos and uncertainty, thinking and problem solving beyond borders, experimenting and making mistakes, and acting as an entrepreneur. In this workshop, you have opportunities to experiment with automated writing, doodling, drawing, ideating, imagining, and creating techniques.
In addition, we have about 20 mini-puzzles to solve. We cover a wide range of topics ranging from Oscars to celebrities, from vulnerability to humor, and from wellness to fashion. Finally, we have a mini-workshop on future generations (Alpha generation in particular), explore the biggest challenge facing them (climate emergency), and discuss the number one mental problem plaguing youth of today (climate anxiety). After we give a nod to Greta Thunberg, we turn to another futurist and visionary who has set one of the most challenging and ambitious goals for himself: Elon Musk aspires to send 1 million people to Mars by 2050. We finish the lecture with a mini-workshop on "Life and Employability on Mars", where we learn surprising facts about this red planet, including the fact that creativity indeed will be a surviving skill on this planet.
This presentation discusses Tony Hsieh and Zappos, and Tony's Downtown Project which aims to invest $350 million to transform downtown Las Vegas. The goals are to create a walkable, community-focused city centered around collisions and co-learning. $50 million each will be invested in small businesses, tech startups, and education/arts/culture. $200 million will be used for real estate development. The vision is for density and collisions to accelerate serendipity, learning, innovation and productivity. A monthly cadence of events like First Friday and Tech Week is proposed to program the community.
Seminar 10 - Wrapping up - This is Your Assets, Your Creativity, and Your L...Fahri Karakas
Design Your Life, Create Your Story, and Unleash Your Creativity
We are going through one of the most disruptive periods in history.
How do you design your life and increase the quality of your life in such disruptive times?
In this session, we address that question and provide you inspirational tools and examples to design and improve your life.
Below are contents and topics we cover:
- Disruptive changes after the pandemic lockdowns
- Controlling your life in the midst of disruption
- How to be productive and creative (poster exercises)
- How to prepare your creative and entrepreneurial career portfolio
- Designing Your Life Exercise - Workshop (exercise based on Stanford module)
- Mentoring yourself and improving your quality of life in various domains
- Make a list of all your wishes, visions, and aspirations
- How to be super-creative and super-productive
- Digital content creation
- Create 300 pieces of content
- Storytelling
- YouTube is the Future
- TikTok Strategies and Examples
- Content Houses: Sway House and Hype House
- Instagram Celebrities: Ronaldo
- Use Your Imagination: Hunger Games & Stranger Things
- Incredible Success Story of Beeple (Mike Winkelmann)
- Incredible Success Story of J. P. Metsavainio: Milky Way Mosaic
- Create Your Own Renaissance: Your Asset Creation Vision in 10 Years
- Further Visual Resources on Entrepreneurship, Money, and Assets
Almost all of these materials are fresh, which means I have learned them very recently. This approach makes the contents very multidisciplinary, engaging, and exciting.
Enjoy!
This document appears to be a slide presentation given by Dr. Fahri Karakas. It includes biographical information about Dr. Karakas, as well as slides covering various topics related to creativity, entrepreneurship, and the future of education and work. Some key points discussed include developing creative assets rather than focusing on traditional career paths, the importance of imagination, and preparing for an uncertain future through developing new skills and mental models. The presentation provides advice and perspectives on creating value and navigating rapid changes in technology and society.
From the Metaverse to NFTs, from blockchain to GPT-3, from YOLO economy to crowdfunding, we witness a Cambrian explosion of intelligence and accelerated innovation. The world is changing too fast and our educational systems are stuck in the past. How can we design customized learning journeys that celebrate the unique talents and passions of our students? How can we inspire our students to unleash their creativity and create their own assets? I decided to wear four new hats of an entrepreneur, an artist, a futurist, and a content creator. I aim to enable learning moments driven by curiosity, excitement, and fun. I aim to share a glimpse of my own journey in this workshop.
Podcast: Why and How to Build Your Own System of Asset CreationFahri Karakas
In this workshop, you will learn how to:
- start thinking and acting like an entrepreneur
- not trust the system and establish your own system
- achieve your financial independence
- create multiple streams of passive income
- think creatively about your journey of entrepreneurship and asset creation.
Make sure you implement these strategies immediately.
ART DESCRIPTION/SYNOPSIS:
Creativity is no longer a luxury. It is a critical survival skill that we need to adapt to rapid changes, solve complex problems, imagine new possibilities, and navigate uncharted waters ahead of us. In this lecture, we learn and practice creativity through a workshop titled "Improvised Lives".
Improvised lives are lives defined by a sense of adventure, curiosity, exploration, and spontaneity. Improvised living requires a playful mode of continuous learning, intense curiosity, embracing chaos and uncertainty, thinking and problem solving beyond borders, experimenting and making mistakes, and acting as an entrepreneur. In this workshop, you have opportunities to experiment with automated writing, doodling, drawing, ideating, imagining, and creating techniques.
In addition, we have about 20 mini-puzzles to solve. We cover a wide range of topics ranging from Oscars to celebrities, from vulnerability to humor, and from wellness to fashion. Finally, we have a mini-workshop on future generations (Alpha generation in particular), explore the biggest challenge facing them (climate emergency), and discuss the number one mental problem plaguing youth of today (climate anxiety). After we give a nod to Greta Thunberg, we turn to another futurist and visionary who has set one of the most challenging and ambitious goals for himself: Elon Musk aspires to send 1 million people to Mars by 2050. We finish the lecture with a mini-workshop on "Life and Employability on Mars", where we learn surprising facts about this red planet, including the fact that creativity indeed will be a surviving skill on this planet.
This presentation discusses Tony Hsieh and Zappos, and Tony's Downtown Project which aims to invest $350 million to transform downtown Las Vegas. The goals are to create a walkable, community-focused city centered around collisions and co-learning. $50 million each will be invested in small businesses, tech startups, and education/arts/culture. $200 million will be used for real estate development. The vision is for density and collisions to accelerate serendipity, learning, innovation and productivity. A monthly cadence of events like First Friday and Tech Week is proposed to program the community.
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses his background and the success of Zappos, and how he wants to use a $350 million investment to accelerate collisions, community, and co-learning in downtown Las Vegas. This includes $50 million each for small businesses, tech startups, and education/arts/culture and $200 million for real estate development. The goal is to transform downtown into the most community-focused large city in the world and co-learning capital by maximizing interactions between different groups to increase innovation, productivity and happiness.
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses his background and the success of Zappos, and how he wants to use a $350 million investment to accelerate collisions, community, and co-learning in downtown Las Vegas. This includes $50 million each for small businesses, tech startups, and education/arts/culture and $200 million for real estate development. The goal is to transform downtown into the most community-focused large city in the world and co-learning capital by maximizing interactions between different groups to increase innovation, productivity and happiness.
This document summarizes Tony Hsieh's presentation about the Downtown Project, a $350 million initiative to revitalize downtown Las Vegas. The goals are to create a more walkable, community-focused city centered around collisions and co-learning. $50 million each will be spent on small businesses, tech startups, and education/arts/culture. $200 million will go towards real estate development to double downtown's residential population and density. The hope is this will accelerate innovation by maximizing serendipitous interactions between diverse groups including Zappos employees, entrepreneurs, artists and residents.
Industrial Sanitary Supply Association - DTP - Zappos - November 20, 2013Delivering Happiness
This document appears to be a slide presentation given by Tony Hsieh, the CEO of Zappos, about his background and vision for the Downtown Project. Some key points:
- Tony discusses his experience starting a pizza business in college, founding and selling LinkExchange, and investing in Zappos through his venture capital fund.
- He emphasizes building a strong company culture and customer experience at Zappos, which has led to tremendous sales growth.
- Tony's new project is the Downtown Project, a $350 million initiative to transform downtown Las Vegas into an urban area focused on community, startups, education and the arts.
- The goals are to create a walkable area where people can live,
This document appears to be a slide deck presentation given by Tony Hsieh, CEO of Zappos, about his Downtown Project initiative in Las Vegas. Some key points:
- Hsieh discusses Zappos' culture and core values, which emphasize delivering happiness to both customers and employees.
- The Downtown Project is a $350 million investment to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development.
- The goal is to create a dense, walkable urban core focused on community, collisions between diverse groups, and co-learning. This is intended to accelerate innovation, productivity and happiness.
- Specific funding
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses turning downtown into a walkable, community focused city centered around collisions, co-learning and community. The $350 million project aims to invest $50 million each in small businesses, tech startups, education/arts/culture and $200 million in real estate development. The goal is to accelerate innovation, happiness and luck by maximizing serendipitous interactions between the diverse groups that will be brought together downtown, including Zappos employees, entrepreneurs, artists and residents. A monthly cadence of events like First Friday and Tech Week is proposed to continuously program downtown with curated learning and networking opportunities.
Burger King Global Franchise Convention - Zappos_Downtown Project - 9.23.2013Delivering Happiness
This document appears to be a slide presentation given by Tony Hsieh, the CEO of Zappos, about his background and vision for the Downtown Project, a $350 million investment in downtown Las Vegas. The presentation discusses Zappos' culture-focused approach to business and Hsieh's plan to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning through investments in small businesses, startups, education, arts, and real estate. The goal is to maximize long-term returns on community rather than short-term financial returns alone.
The document discusses ideas around designing university spaces for the 21st century. It touches on several key ideas including the need for open, flexible spaces that support collaborative and conversational learning. It also emphasizes that spaces should be designed not just as architecture but with consideration of how they can promote learning and community. The library is highlighted as a key space that needs to embody new pedagogies and serve as the central intellectual hub of the campus.
Richard Tan is the CEO of Success Resources Group and sits on boards of several international corporations. He was formerly the director of Meta Group Asia Pacific. Singapore awarded him the 2003 Phoenix Award for his achievements as a successful entrepreneur. The document promotes SkyQuestCom, a company that provides online seminars, videos, and other educational resources through a multi-level marketing structure. It describes the company's products and compensation plan which rewards direct sales and leverages from team building.
Philip Rosedale: First Steps to Starting a Tech StartupCoffee & Power
Presentation from Philip Rosedale's June 20, 2012 class at Parisoma: "The First Steps to Starting a Startup".
Philip Roseldale is one of the Co-founders of Coffee & Power and the Founder and Chairman of Second Life.
Do You Qualify to be a Certified Vision Board Coach Joyce Schwarz
The document provides information about becoming a Certified Vision Board Counselor through The Vision Board Institute. It summarizes the 8-week certification workshop topics, which include creating and marketing your own products and services, promoting workshops, capturing visions for success, and training other counselors. It outlines several ways certified counselors can earn income, such as through product sales, referrals, and creating their own offerings. The document establishes Joyce Schwarz as the founder and expert on vision boarding, highlighting her background and endorsements for her work developing the vision boarding method and products.
Sky Quest Com E Learning Learning From The Masters 4 Business OpportunityRam Bahadur Gurung
SkyQuestCom is an Asian educational company that provides online video seminars, computer learning channels, and video conferences on topics related to personal development, business skills, family relationships, and healthy lifestyles. The company was founded by Richard Tan and aims to improve quality of life globally by providing high-quality education through leading technology. SkyQuestCom works with many world-class speakers and has offices throughout Asia.
This document discusses creativity and design. It begins by providing background on design processes and methods, citing sources from various design firms and thinkers. It then discusses the importance of failure in design and innovation, noting that many successful products, businesses and inventors experienced numerous failures during development. The document encourages learning from failures of others, failing gracefully oneself, and using trial and error in the design process. It emphasizes reframing one's attitude towards failure as a learning opportunity. Overall, the document promotes an experimental and iterative approach to creativity and problem-solving.
We are proud to announce our thirteenth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
The document discusses trends and challenges in recruiting for 2020. It notes that the population is growing older and more urban, with the median age rising to 31.5 years by 2020. Different generations now coexist in the workplace, with each generation having distinct characteristics and values shaped by formative world events and technology. Recruiters must understand generational differences to attract, engage, and retain talent. The meaning of work and skills is also shifting, from job titles and tasks to roles, capabilities, and results. Flexibility and work-life balance are increasingly important values.
Back to Basics: What Really Matters NowDean Shareski
The document is a slideshow presentation by Dean Shareski on the topic of what really matters now in education. It discusses ideas like focusing on building community, practicing mindfulness, finding joy in learning, and valuing human connections over technology. Images and quotes are provided throughout to illustrate these concepts. The presentation encourages educators to have their students teach each other, ensure learning from others, and make schools places of community and joy rather than just rigor.
This document summarizes the key discussions and activities from Day 2 of an Institute on Asian Consumer Insight event focused on creativity and design. It includes:
- A discussion of questions from Day 1 around developing and exercising creativity.
- An activity on reframing resistance to change in a positive light.
- An exploration of growth mindset and how intelligence and personal traits can change.
- Activities focused on reframing problems as "wicked" problems, asking powerful questions, and exploring participants' creative selves.
The document concludes with sharing of exemplary reports, and an individual reflection activity to identify key lessons and next action steps.
Notes: How to Get Rich - Naval RavikantSathyanand S
Naval Ravikant provides principles for wealth creation through entrepreneurship and leverage. Wealth is created through businesses and assets that earn income without constant work. The most important skills for wealth creation are reading, writing, arithmetic, persuasion, and computer programming. Entrepreneurs should find founder-product-market fit by pursuing their specific knowledge and building something that utilizes leverage at scale through the internet. Judgment, accountability, and developing wisdom over the long term are essential for accessing leverage that can multiply wealth.
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses his background and the success of Zappos, and how he wants to use a $350 million investment to accelerate collisions, community, and co-learning in downtown Las Vegas. This includes $50 million each for small businesses, tech startups, and education/arts/culture and $200 million for real estate development. The goal is to transform downtown into the most community-focused large city in the world and co-learning capital by maximizing interactions between different groups to increase innovation, productivity and happiness.
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses his background and the success of Zappos, and how he wants to use a $350 million investment to accelerate collisions, community, and co-learning in downtown Las Vegas. This includes $50 million each for small businesses, tech startups, and education/arts/culture and $200 million for real estate development. The goal is to transform downtown into the most community-focused large city in the world and co-learning capital by maximizing interactions between different groups to increase innovation, productivity and happiness.
This document summarizes Tony Hsieh's presentation about the Downtown Project, a $350 million initiative to revitalize downtown Las Vegas. The goals are to create a more walkable, community-focused city centered around collisions and co-learning. $50 million each will be spent on small businesses, tech startups, and education/arts/culture. $200 million will go towards real estate development to double downtown's residential population and density. The hope is this will accelerate innovation by maximizing serendipitous interactions between diverse groups including Zappos employees, entrepreneurs, artists and residents.
Industrial Sanitary Supply Association - DTP - Zappos - November 20, 2013Delivering Happiness
This document appears to be a slide presentation given by Tony Hsieh, the CEO of Zappos, about his background and vision for the Downtown Project. Some key points:
- Tony discusses his experience starting a pizza business in college, founding and selling LinkExchange, and investing in Zappos through his venture capital fund.
- He emphasizes building a strong company culture and customer experience at Zappos, which has led to tremendous sales growth.
- Tony's new project is the Downtown Project, a $350 million initiative to transform downtown Las Vegas into an urban area focused on community, startups, education and the arts.
- The goals are to create a walkable area where people can live,
This document appears to be a slide deck presentation given by Tony Hsieh, CEO of Zappos, about his Downtown Project initiative in Las Vegas. Some key points:
- Hsieh discusses Zappos' culture and core values, which emphasize delivering happiness to both customers and employees.
- The Downtown Project is a $350 million investment to revitalize downtown Las Vegas by focusing on small businesses, tech startups, education/arts/culture, and real estate development.
- The goal is to create a dense, walkable urban core focused on community, collisions between diverse groups, and co-learning. This is intended to accelerate innovation, productivity and happiness.
- Specific funding
This document outlines Tony Hsieh's vision for revitalizing downtown Las Vegas through his Downtown Project initiative. It discusses turning downtown into a walkable, community focused city centered around collisions, co-learning and community. The $350 million project aims to invest $50 million each in small businesses, tech startups, education/arts/culture and $200 million in real estate development. The goal is to accelerate innovation, happiness and luck by maximizing serendipitous interactions between the diverse groups that will be brought together downtown, including Zappos employees, entrepreneurs, artists and residents. A monthly cadence of events like First Friday and Tech Week is proposed to continuously program downtown with curated learning and networking opportunities.
Burger King Global Franchise Convention - Zappos_Downtown Project - 9.23.2013Delivering Happiness
This document appears to be a slide presentation given by Tony Hsieh, the CEO of Zappos, about his background and vision for the Downtown Project, a $350 million investment in downtown Las Vegas. The presentation discusses Zappos' culture-focused approach to business and Hsieh's plan to transform downtown Las Vegas into an urban area focused on community, collisions, and co-learning through investments in small businesses, startups, education, arts, and real estate. The goal is to maximize long-term returns on community rather than short-term financial returns alone.
The document discusses ideas around designing university spaces for the 21st century. It touches on several key ideas including the need for open, flexible spaces that support collaborative and conversational learning. It also emphasizes that spaces should be designed not just as architecture but with consideration of how they can promote learning and community. The library is highlighted as a key space that needs to embody new pedagogies and serve as the central intellectual hub of the campus.
Richard Tan is the CEO of Success Resources Group and sits on boards of several international corporations. He was formerly the director of Meta Group Asia Pacific. Singapore awarded him the 2003 Phoenix Award for his achievements as a successful entrepreneur. The document promotes SkyQuestCom, a company that provides online seminars, videos, and other educational resources through a multi-level marketing structure. It describes the company's products and compensation plan which rewards direct sales and leverages from team building.
Philip Rosedale: First Steps to Starting a Tech StartupCoffee & Power
Presentation from Philip Rosedale's June 20, 2012 class at Parisoma: "The First Steps to Starting a Startup".
Philip Roseldale is one of the Co-founders of Coffee & Power and the Founder and Chairman of Second Life.
Do You Qualify to be a Certified Vision Board Coach Joyce Schwarz
The document provides information about becoming a Certified Vision Board Counselor through The Vision Board Institute. It summarizes the 8-week certification workshop topics, which include creating and marketing your own products and services, promoting workshops, capturing visions for success, and training other counselors. It outlines several ways certified counselors can earn income, such as through product sales, referrals, and creating their own offerings. The document establishes Joyce Schwarz as the founder and expert on vision boarding, highlighting her background and endorsements for her work developing the vision boarding method and products.
Sky Quest Com E Learning Learning From The Masters 4 Business OpportunityRam Bahadur Gurung
SkyQuestCom is an Asian educational company that provides online video seminars, computer learning channels, and video conferences on topics related to personal development, business skills, family relationships, and healthy lifestyles. The company was founded by Richard Tan and aims to improve quality of life globally by providing high-quality education through leading technology. SkyQuestCom works with many world-class speakers and has offices throughout Asia.
This document discusses creativity and design. It begins by providing background on design processes and methods, citing sources from various design firms and thinkers. It then discusses the importance of failure in design and innovation, noting that many successful products, businesses and inventors experienced numerous failures during development. The document encourages learning from failures of others, failing gracefully oneself, and using trial and error in the design process. It emphasizes reframing one's attitude towards failure as a learning opportunity. Overall, the document promotes an experimental and iterative approach to creativity and problem-solving.
We are proud to announce our thirteenth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
The document discusses trends and challenges in recruiting for 2020. It notes that the population is growing older and more urban, with the median age rising to 31.5 years by 2020. Different generations now coexist in the workplace, with each generation having distinct characteristics and values shaped by formative world events and technology. Recruiters must understand generational differences to attract, engage, and retain talent. The meaning of work and skills is also shifting, from job titles and tasks to roles, capabilities, and results. Flexibility and work-life balance are increasingly important values.
Back to Basics: What Really Matters NowDean Shareski
The document is a slideshow presentation by Dean Shareski on the topic of what really matters now in education. It discusses ideas like focusing on building community, practicing mindfulness, finding joy in learning, and valuing human connections over technology. Images and quotes are provided throughout to illustrate these concepts. The presentation encourages educators to have their students teach each other, ensure learning from others, and make schools places of community and joy rather than just rigor.
This document summarizes the key discussions and activities from Day 2 of an Institute on Asian Consumer Insight event focused on creativity and design. It includes:
- A discussion of questions from Day 1 around developing and exercising creativity.
- An activity on reframing resistance to change in a positive light.
- An exploration of growth mindset and how intelligence and personal traits can change.
- Activities focused on reframing problems as "wicked" problems, asking powerful questions, and exploring participants' creative selves.
The document concludes with sharing of exemplary reports, and an individual reflection activity to identify key lessons and next action steps.
Notes: How to Get Rich - Naval RavikantSathyanand S
Naval Ravikant provides principles for wealth creation through entrepreneurship and leverage. Wealth is created through businesses and assets that earn income without constant work. The most important skills for wealth creation are reading, writing, arithmetic, persuasion, and computer programming. Entrepreneurs should find founder-product-market fit by pursuing their specific knowledge and building something that utilizes leverage at scale through the internet. Judgment, accountability, and developing wisdom over the long term are essential for accessing leverage that can multiply wealth.
Social Media as a Tool for Building an Alternative Economy in KRADD Communiti...Berea College
This invited presentation illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was for the KRADD monthly meeting on October 24th, 2012 in Whitesburg, KY.
The document provides information about the Shoshone Native American tribe, including:
- They occupied parts of several western states and spoke different dialects between tribes.
- Both men and women wore clothes made from animal hides and skins like deerskin dresses, breechcloths, leggings, and moccasins.
- They hunted game like buffalo, antelope, and rabbit using bows and arrows or axes and small shields.
- Their diet consisted of foods available in their territories like berries, roots, nuts, and meats depending on the season and location.
The document discusses biodiversity in Bogota, Colombia. It notes that Bogota is the second most biodiverse area in the world and home to many important ecosystems like forests, páramos, and Andean highlands that supply water. However, agricultural expansion is converting natural areas and causing issues like soil erosion and deforestation. Invasive species like eucalyptus, pine, acacia, and broom are also negatively impacting the environment. Maintaining biodiversity is important for sustainability, environmental quality, and local livelihoods.
Upward Bound Math and Science Summer Academy Berea College
This training program for Upward Bound Math and Science students from Kentucky was designed by students in the Entrepreneurship for the Public good Program to illustrate the value of creating a life (Work) with purpose. The EPG students had been taught Work on Purpose facilitation skills by the Echoing Green team as one step to advance their competence in small group facilitation skills. This for the 2013 Upward Bound Facilitation Training.
This PowerPoint presentation discusses five travel destinations and activities: Cedar Point Amusement Park in Sandusky, Ohio; Disney World; Cape Hatteras, North Carolina; and parasailing. It was created by Amy to highlight fun places to visit and experiences to enjoy.
Unleashing Young People to Improve Rural Economies through Tourism and Socia...Berea College
This presentation summarizes how youth (college students) advanced the economic development in a rural community (Central Appalachia) mapping the cultural, historical and natural resources and executing human-centered design principles to design traveler personas connecting the cultural assets and tourism amenities. This presentation was for the 2014 Global Youth Economic Opportunities Summit.
Creating Appalachian Economic Development via Crowd-sourcing for Travelers an...Berea College
This Community Development Society presentation illustrates the integration of a culture asset inventory model, the design of traveler personas and the use of social media user-generated reviews to stimulate the 36 Hour Stays in rural communities in Kentucky. This presentation was for the 2013 Annual Meeting Community Development Society that took place on July 20th-24th in Charleston, SC.
The document discusses reforms to the Real Estate Settlement Procedures Act (RESPA) that aim to provide more transparency to home buyers. The Good Faith Estimate (GFE) and HUD-1 settlement statement were revised to better inform borrowers about loan terms and prevent unexpected fee increases. Key changes include making GFEs binding documents, adding fee tolerance limits, and requiring refunds if certain fees exceed tolerances. A third page was also added to the HUD-1 to compare final fees to those in the GFE. The reforms take effect for applications starting January 1st and are designed to increase competition and lower costs through an improved disclosure process.
This document appears to be notes from a weekly business meeting for Scott County Regional real estate agents. It provides updates on agent successes from the previous week, including new listings, price reductions, and sales. It also discusses upcoming office events, training opportunities, and announcements. Metrics are shared on weekly showings and activity. The document aims to recognize agent achievements and inform agents of important updates.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
Creating Tourism Value via Crowdsourcing: A First AttemptBerea College
Creating self-reliant rural communities in a global age (Shuman, 2000) and developing heritage and adventure tourism (Eller, 2009) are viewed as alternatives to classic tourism development in Appalachia. For five summers Berea College’s Entrepreneurship for the Public Good Program has collaborated with leadership within the Kentucky River Area Development District (KRADD) region building upon cell and smart phone prototypes tours, researching Kentucky travel and visitor’s patterns and exploring new social media strategies and tactics to market small businesses and nonprofit organizations throughout rural Appalachia in eight communities experiencing double-digit unemployment as of September 2012. This project mapped the community asset development within the KRADD through “personas” developed by EPG students for selected audiences based upon “How to spend 36 hours in an Eastern Kentucky County” modeled after the New York Times article for Asheville NC (2010), “Hike Pine Mountain, Channel Daniel Boone” NYT article (2008) and an article praising the lesser-known community of Whitesburg, Kentucky poised to become the South’s Next Great Mountain Town (July, 2011). This panel demonstrates the value created by customer reviews on websites like TripAdvisor, Yelp.com, and Facebook that can have a big impact on local independently-owned businesses, local attractions and civic destinations. Over 1,200 “crowd-sourced” reviews and 250,000 readers’ digital impressions captured the history, culture, arts and crafts, local foods, the greater outdoors KRADD assets. These crowd-sourced reviews can attract tourists, travelers and casual visitors to the western edge of Appalachian Mountains. This presentation was for the 36th Annual Appalachian Studies Conference on March 22nd-24th, 2013 in Boone, NC at Appalachian State University.
The Minority Business Accelerator (MBA) is an economic development initiative of the Cincinnati USA Regional Chamber designed to accelerate the development and growth of sizeable minority businesses. The MBA uses a two-pronged strategy of improving minority business readiness and engaging corporate community support through annual spending commitments with local minority firms. The MBA works intensely with portfolio companies to develop growth strategies and provide strategic resources, support, and opportunities to help them achieve accelerated growth.
The document describes the activities of the EBI Network, which works to promote economic development in west central Illinois through four strategic themes: entrepreneurship, innovation, globalization, and sustainability. The Network operates entrepreneurship and globalization centers that provide resources and assistance to local businesses. It also manages an incubator to help startup companies. The entrepreneurship center educates and counsels individuals looking to start businesses through workshops, training programs, and one-on-one advising. The goal is to support entrepreneurship across the region and help turn ideas into successful businesses that will strengthen the local economy.
This document outlines the steps for conducting a feasibility study for a business incubator. It discusses what a business incubator is and is not, and reviews incubation industry trends. The feasibility study process involves four tracks: fact finding and orientation, preliminary planning, facilities and services, and funding and implementation. Successful factors for incubators include community integration and support, effective management, and emphasis on client assistance and sustainability. Reasons for incubator failure include unrealistic expectations, poor management, and lack of resources.
This document contains notes from a Lean LaunchPad class at NYU, including:
1) An agenda for the class covering activities, resources, costs, financials, and presentations.
2) A calendar of class topics for 2015 covering business models, customer development, and product development.
3) Discussions of different types of startups, funding sources for for-profit and non-profit organizations, and key resources including financial, physical, human, and intellectual resources.
Thinking About CSR in Practice: thoughts, tools and examplesWayne Dunn
Lecture delivered to the McGill Fasken Executive Program on Corporate Social Responsibility Strategy and Management, May 6-10, Cape Town South Africa. Professor Wayne Dunn, McGill University: Institute for the Study of International Development
Marketing & The Business "Stuff" - What Social Enterprises Need to Know!Olwen Dawe
Presentation given to the "Fostering Community Enterprise Resilience in Roscommon" conference, March 2013. An overview on the role of business techniques in social and community organisation's sustainability.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
Presented as a kick-off to the 2016 University of New Hampshire Cooperative Extension Economic Development Academy to provide an understanding of what is economic development, the role of the economic developer, factors that drive success in economic development, recent trends impacting economic development, and lessons from the field.
Lean LaunchPad NYU ITP - Value Proposition, with additional design and enthrography tools for how to talk to customers, observe, and get underneath the obvious pain points.
The document outlines a framework for commercializing innovations and launching new ventures. It includes stages from identifying an invention through growing operations and optimizing performance, to celebrating the societal impact. Key components are identifying needed resources and qualifications, assessing market viability, preparing a business plan and launch, managing operations, and prospering through continuous improvement. Metrics for success include numbers of startups created, capital raised, and societal impacts achieved.
Measuring the Blended Value of Corporate Social Responsibility and Social Ent...Karim Harji
Presentation to the Canadian Evaluation Society Annual Conference, Ottawa, June 2, 2009
Innovative evaluation methods and tools are emerging in the fields of corporate social responsibility (CSR) and social enterprise. The focus of these innovations is the measurement of the “blended value” (financial, social and environmental) that is created by CSR and social enterprise, which is of interest to social investors, “philanthrocapitalists” and governments.
This panel will summarize findings-in-process from ongoing applications in these spheres in Ontario, Ghana and other developing-world settings. There are advantages and challenges in applying “blended value” approaches that the presenters will examine. The panelists will also discuss the implications of these findings for the theory and practice of evaluation.
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
This document discusses holding a conference to provide actionable steps and accountability partners to help attendees achieve their big dreams and visions. It notes that many people have similar dreams but the difference is being willing to act, fail, and be mocked. The conference aims to leave attendees with measurable and accountable next steps. It then provides questions for attendees to reflect on regarding their goals and plans. The rest of the document outlines what attendees will learn, such as understanding customer and competitor needs to build a product from concept to market. It discusses the benefits and risks of bringing ideas to life. Finally, it emphasizes the importance of constant feedback loops and assessment in any project.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Similar to International Visitor Leadership Program at Berea College (20)
Poster presented at the American Association of Behavioral and Social Science...Berea College
In 2019, one trail, the Pinnacle at Indian Fork Mountain was selected by Outside Magazine at the No.1 hiking venue in Kentucky. In 2018 with the official designation of two U.S. Bicycle Routes (USBR 21 and 23), Kentucky achieved now ranks 5th overall (856 miles) in a list of states with the most number in the national networks. IN 2015 the CIty of Berea became the 11th certified Kentucky Trail Town. These achievements were designed and executed by the EPG students as a result of the trail-based community economic development projects.
Assessing kentucky trail town impacts the economic outcomes of the no.1 hikin...Berea College
The study aimed to estimate the economic impact of trail users on the Pinnacle Trails in Berea, Kentucky. Data was collected through trail counts, surveys, and infrared sensors from 2017-2019. An estimated 48,895 annual users were calculated, with 85% being visitors who brought in an economic impact of $639,000. Additionally, there was a missed opportunity of $200,669 from in-state users within 50 miles who did not spend money. The trails are a natural asset that promote local economic development as the Kentucky Trail Town program grows.
Berea and Madison County Trails Initiative Berea College
This presentation reveals the EPG summer program efforts from 2012 to 2015 as they discovered the value and benefits of applying to the State of Kentucky Trail Town Certification Application Process. This presentation is from the Bluegrass Trails and Greenways Summit TED TALK that took place in Lancaster, KY on August 19th, 2016.
Examining the Historic, Cultural and Natural Assets through the Daniel Boone ...Berea College
I developed an undergraduate entrepreneurial leadership summer program examining the entrepreneurial opportunities emerging from a regional adventure tourism destination in eastern Kentucky to transition the economy from an extraction-based economy. This presentation reveals the steps and phrases of the process of linking historical assets, cultural authenticity, natural resources via a trail system in Appalachian distressed counties and was presented on October 26, 2017, at the Dinner on the Grounds.
Finding the Fulcrum: Reclamation of Appalachian Identity through the Transiti...Berea College
Purpose - The purpose of this report was threefold: 1) to explore the development of a network arts, crafts, cultural heritage and natural resources trail systems that lead to Appalachian local economic development, 2) to collect user trail type, frequency, and duration on separate multi-state, multi-county, multi-use path in a rural Appalachian community, 2) to estimate the health impact of the trails. Six case study networks trail systems and outcomes are provided. This report was for the 40th Annual Appalachian Studies Conference that took place March 9th-12th, 2017 in Blacksburg, VA.
Multi state, multi-use trail system as tools for community economic development Berea College
Domestically and internationally multi-use trail development has experienced rapid growth as a driver of community economic transition as a stage in the evolution of resource-dependent settlements. Trails are an economic catalyst as tourist attractions and contribute to the quality of life for rural communities and local residents. In recent years trails surround a variety of themes such as culinary arts, wildlife observation, arts, crafts, and heritage. In Central Appalachia recreational trails refers to paths for specific uses such as hiking, cycling, horseback, and water travel.
This presentation first, summarizes the Appalachian research literature on the factors that contribute to the success of multi-state, multi-use trails as rural tourism attractions from a community development perspective. The presentation highlight features that support what a successful trail might be in Central Appalachia including new businesses, expanded businesses, job growth, and creation. The City of Berea Trail Town, certified in 2015 is offered as a community development destination. Second, applying ethnographic face-to-face observations and engagement (user-centered empathy design principles), personas were proposed to better understand customers user segments uncovered on TransAmerican cross-county USBR 76 from Yorktown VA to Astoria OR over six years. Third, using the Underground Railroad Route as a prototype, the presentation describes how the Berea College EPG Program students created a north-south USBR 21 from Atlanta GA, through Tennessee, Kentucky and onto Ohio. Finally, in partnership with the National Park Service and the Friends of the Boone Trace, Daniel Boone Trace Trail of 1775 from Cumberland Gap to Maysville Kentucky was designed to traverse through 5 counties and 11 municipal governments. After a one-year community development planning process in five counties and eleven municipal governments, USBR 21 is in the final stage of review with the Kentucky DOT and AHHSHTO. This presentation was for the Community Development Society's Annual International Conference on July 22nd-25th, 2018 in Detroit, Michigan.
Increasing entrepreneurial competence via team based learning: Insights from...Berea College
The Entrepreneurship for the Public Good Program at Berea College blends an understanding of how modest economic projects encourage entrepreneurial development in particular areas by thinking in terms of how to tailor resources to meet particular problems and what constitutes acceptable solutions. For ten years EPG has deployed TBL as an innovative teaching strategy applying entrepreneurial concepts to develop undergraduate entrepreneurial mindsets, using design thinking, evaluating and acting upon opportunities, applying the business model canvas and creating forecasted revenue streams aimed to enhance student engagement and improve teamwork. This case study examines the use of TBL in an undergraduate intense summer session for interdisciplinary students at a liberal arts college. The results indicate that TBL has a positive influence on student engagement and an appreciation and understanding of entrepreneurial competence. TBL offers opportunities to alter mindsets, assist learning, and practice entrepreneurial behaviors. The study concludes that TBL is an effective teaching process enabling educators to offer students enhanced and stimulating learning experiences. The case study contributes to the entrepreneurial and management education literature by assessing the first-time TBL experience of students. Key issues addressed are student mindsets, student engagement, opportunities for learning, and the benefits of teamwork in preparing students in community-based learning. This presentation was for the Academy of Business Research from October 24-26, 2018 in San Antonio, Texas.
An examination of collegiate internships in entrepreneurial leadership settin...Berea College
Collegiate internships play a significant role in the professional development of undergraduate students. They provide students the opportunity to experience real-world expectations embedded within actual vocational environments under the support of their collegiate faculty. Although there are a number of common reasons why internships are utilized in each academic area, the requirements for the experiences are substantially different across disciplines and level of coursework. The environments for business and social entrepreneurship, service-oriented and servant leadership and civic engagement are distinct. The purpose of this paper is to explore some of the commonalities and differences that exist for internships across collegiate academic disciplines at the undergraduate level, introduce the concept of iterative reflective practices and identify their salience for programs from an interdisciplinary perspective. The focus on this presentation are the liberal arts including humanities, social science, and applied liberal arts disciplines leading to entrepreneurship internships in profit and not-for-profit sectors. This presentation was for the Academy for Business Research during the Spring 2018 Conference in New Orleans, LA.
A Presentation to the City of Berea Tourism Commission to Support a Kentucky ...Berea College
This presentation summarizes the field-work and research conducted by the Entrepreneurship for the Public Good Program students to support an application to the Kentucky Trail Town Program. The presentation was done on November 12, 2014.
2015 Hal Roger Scholars - Entrepreneurial Training WorkshopBerea College
One 5-hour program element within Rogers Scholars Program designed to introduce upcoming high school juniors in Southern and Eastern Kentucky develop the skills they need to seize their potential as the region’s next generation of business and entrepreneurial leaders. Since the Rogers Scholar program’s inception in 1998, 996 high school students have graduated and secured scholarships valued at more than $7.2 million in 17 participating colleges and universities. Echoing Green's Work or Purpose Principles, T-Shaped people, opportunity recognition, the Ice House Entrepreneurship Program, human-centered design, the Business Model Canvas, and the Business Model You, as well as lessons from October Sky and the Marshmallow Challenge were introduced to illustrate pedagogical methods that impact students' entrepreneurial and leadership propensity.
Could the Kentucky Trail Town program be an Answer to Economic Development?Berea College
This Appalachian Studies Conference presentation summarizes the economic value of three cases studies. Three examples, the Hatfield-McCoy ATV, motorcycles, and 4-wheeler trails of West Virginia, the Virginia Creeper bike Trail of Abingdon and Damascus Virginia and the city of Berea and Madison County Kentucky, illustrate and highlight the economic value to small business owners and small rural communities to consider the State of Kentucky Adventure Trail Town Program. This presentation was for the 38th Annual Appalachian Studies Conference that was held on March 27th-29th, 2015 at East Tennessee State University in Johnson City, TN.
Four students from Berea College in Kentucky - Ngoc-Anh Cao, Minashsha Lamisa, Mackenzie Ridley, and Harry M. Tsiagbe - attended the VentureWell Open 2015 conference in Washington D.C. from March 20-22. The document includes photos of the students with the Venture Well President and other attendees. It also contains brief quotes and topics discussed at the conference related to entrepreneurship, innovation, social media marketing and the importance of early-stage product testing.
Creating Entrepreneurial Identities in Social Entrepreneurship EducationBerea College
Training social entrepreneurs and innovators are becoming increasingly prevalent throughout the world highlighting the need for effective pedagogical strategies with robust outcomes. Research suggests that understanding what it takes to become a social entrepreneur is beyond just acquiring knowledge and skills to act entrepreneurially. This paper summarizes social identity and self-efficacy theories. A framework sets forth categories and applies data from student narratives as they develop these qualities. Results from an alumni self-study provide social identity and self-efficacy evidence. These results support our supposition that in the context of new social innovation, students’ curricular and co-curricular experiences lead to the development of identities, self-efficacy and increase their ability to affect positive social change. This research and presentation were created for the Society of Business Research Nashville, TN Conference on October 23rd-25th, 2014.
This files summarizes the student work for six years and proposes a 2014 Summer scope of work. this presentation took place on April 23rd, 2014 in Hazard, KY.
What is evidenced-based social entrepreneurship? Berea College
Opening remarks at the Appalachian IDEAS Network Showcase, at Berea College, organized by the Entrepreneurship for the Public Good Program on April 11, 2014.
EPG Model for Transitioning Appalachian EconomiesBerea College
The Entrepreneurship for the Public Good Program envisions for eastern Kentucky (the KRADD region) to become recognized (through private, not-for-profit, private and social enterprises) as one of the great destination of the USA with a celebration of Appalachian heritage and life, innovative trails system, world-class adventure recreation venues, authentic frontier culture, art and music amenities, combined with local retail, restaurants, accommodations and businesses supporting the passive and active tourism and recreation economy.
This model stimulated by the Appalachian Founder Network frames the six years of work conducted by the Entrepreneurship for the Public Good Program.
Eastern Kentucky Comprehensive Adventure Tourism Plan Berea College
In an effort to assist in the development of the local civic capacity to create economic activity, the Kentucky Department of Tourism, through a grant from the Appalachian Regional Commission (ARC) commissioned the development of a Comprehensive Adventure Tourism Plan for Eastern Kentucky.
The purpose of the plan is to evaluate distressed counties in eastern Kentucky in order to develop the local civic capacity to plan for and maximize the regional impact of the emerging adventure tourism industry.
The outcome of the plan is to identify and document the existing resources, assets, and opportunities available for adventure activities and establish a strategy for developing a more substantial adventure tourism market. In addition, the planning process will help to develop organizational resources to support ongoing coordination and implementation to expand on the opportunities. Finally, this plan will quantify the physical, economic, financial and liability issues to support effective decision-making for future investment and priority action plan development.
What is entrepreneurship and how is it distinctive from small business educat...Berea College
This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation.
In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective.
This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.
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International Visitor Leadership Program at Berea College
1. International Visitor Leadership
Program
Business Development : A Project for Syria
Peter H. Hackbert
Entrepreneurship for the Public Good Program
Berea College, Berea KY
2. What has changed in just
the last five years?
"Facebook didn't exist;
Twitter was a sound; the
cloud was in the sky; 4G
was a parking place;
LinkedIn was a prison;
applications were what
you sent to college; and
Skype for most people
was typo."
9. 2 Kinds of “E” activities
Necessity
Opportunity
10. Kauffman Index of Entrepreneurial
Activity
• In 2011, every month, an average of over 3.4
out of 1,000 adults created a new business –
540,000 new businesses (2002 = 623,000)
– 4.4 men 2.7 women
– 5.2 Latinos
– 3.2 Asian Americans
– 2.3 African Americans
– 5.1 Native Americans
February 15, 2013 10
11. Kauffman Index of Entrepreneurial
Activity
• California had 3rd highest entrepreneurial
activity rates – 4.4 per 1,000 adults
March 30, 2010 11
12. Kauffman Index of Entrepreneurial
Activity
• Kentucky had 10th highest entrepreneurial
activity rates – 3.7 per 1,000 adults
March 30, 2010 12
19. What we Used to Believe
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
20. Plan Meets First Contact with
Customers
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
21. What We Now Know
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
22. No Business Plan survives first
contact with customers
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
23. What We Now Know
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
24. More startups fail from a lack of
customers than from a failure of
product development
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
25. We Now Know How to Make
Startups Fail Less
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
26. How?
Teach the Entrepreneurial API
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
27. Entrepreneurial Education begins
with the Search for a Business
Model
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
31. A temporary organization
designed to search for a
repeatable and scalable
business model
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
32. A Startup aims to become a
company
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
33. It is not the customer’s job to
know what they want.
- Steve Jobs
34. Maximizing learning (about the
customer) per unit time
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/
35. Startups that succeed are those
that manage to iterate enough
times before running out of
resources.
- Eric Ries, The Lean Startup
36. Life’s too short to build
something nobody wants.
- Ash Maurya, Running Lean
40. Source: Ezzell,T., Lambert, D., and E. Ogle. Strategies to Economic Improvement in Appalachia’s
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
41. Source: Ezzell,T., Lambert, D., and E. Ogle. Strategies to Economic Improvement in Appalachia’s
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
42. Source: Ezzell,T., Lambert, D., and E. Ogle. Strategies to Economic Improvement in Appalachia’s
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
60. Characterizing a Design Thinker
Empathy. They can imagine the world from multiple perspectives – those of colleagues,
client, end users, and customers.
Integrative thinking. They not only rely on analytical processes but also exhibit the
ability to see all of the salient – and sometime contradictory – aspects of a confounding
problem and create novel solutions that go beyond and dramatically improve on existing
alternatives.
Optimism. They assume that no matter how challenging the constraints of a given
problem, at least one potential solution is better than the existing alternatives.
Experimentalism. Design thinkers pose questions and explore constraints in creative
ways that proceed in entirely new directions.
Collaboration. The increasing complexity of products, services, and experiences has
replaced the myth of the lone genius with the reality of the enthusiastic interdisciplinary
collaborator.
Tim Brown, Design Thinking (Harvard Business Review, June 2008)
62. Small Rural Appalachian Community
Economic Development (CED)
Traditional ED Strategy / Tool Direct, Short-term
• Industrial development Economic
• Business retention / expansion Outcomes
• Workforce development • jobs
• Tourism • firms
Economic Development • prosperity
• wealth
Approaches
Alternative ED Strategy / Tool
• Entrepreneurship 1. Recruit firms from the outside
• Downtown development 2. Strengthen/expand existing firms
• Arts / Creative economy 3. Promote development of new
firms
•
•
Cluster-based development
Residential development
Other
Outcomes
• social
• civic
• environmental
CD Capacity Building Strategy /
Tool
Indirect, Long-term
• Transportation
• Broadband / Internet / Social Media
• ED finance
• Philanthropy
• Strategic planning
• Leadership development
• Organizational development
63. EPG Small Rural Appalachian Community
Economic Development Model
Traditional ED Strategy / Tool Direct, Short-term
Economic
• Tourism
Outcomes
• jobs
Economic Development • firms
Approaches
e
Alternative ED Strategy / Tool 1. Strengthen/expand
• Entrepreneurship economy
existing firms
• Cluster-based development 2. Promote new firms
• Local Living Economies Other
• Residential development Outcomes
• social / civic
CD Capacity Building Strategy / • environmental
Tool
Indirect, Long-term
• Transportation
• Broadband / Internet /
Social Media
64. 3rd largest industry in Kentucky,
Tourism is the
providing $3.3 billion in salaries annually
This is despite only 34% of first-time Kentucky
visitors actually recalling seeing any advertisements or
promotions for Kentucky prior to their visit.
65. The tourism and travel industry contributed
nearly $11.7 billion to Kentucky’s economy
in 2011.—an increase of 3.0 percent
In the Daniel Boone Region, where the KRADD is
located, there was a 1.6% increase
66. Key Facts
Visitors come to Daniel Boone Country Region
•It is peaceful/relaxing (81%),
• It is a safe destination (74%),
• There is plenty to see and do (72%),
• It is a good value for the money (71%)
• The clean unspoiled environment (72%)
67. The Daniel Boone Country Visitor
Average Income : $68,560
Average Age: 50.8
Average Travel Group Size: 3
69% short pleasure trip
53% use internet
Recommend their visit to others: 96%
68. …growing popularity of ecotourism and
heritage tourism…contained the potential for
building an alternative economy, one that
promised greater monetary returns for local
residents, the preservation of rural traditions,
and the protection of sensitive natural
resources.
- Ronald D. Eller, Uneven Ground, The University of
Kentucky Press, 2008: 256.
69. 3 Years Research Activities
• Demographic Analysis
• Economic Analysis
• Community Survey
• Site visits
70. "The traveler/tourist persona
profile gives you a chance to truly
empathize with target market
segments, stepping out of the role
as someone who wants to promote
a product and see, through your
travelers' eyes…”
Peter H. Hackbert
72. Online consumer recommendations are
the second most trusted source of brand
advertising, second only to
“recommendations from people I know” in
a global 2012 study of 28,000 consumers in
56 countries
Source: Nielson, “Consumer Trust in Online, Social and Mobile advertising Grows, 2012
73. Key Question
Can Social Media be a tool to
develop an alternative economy in
Appalachian communities?
74. We observed and we listened to
the KRADD business owners,
attraction and destination
operators
89. “When multiple reviewers start to
mention the same thematic things,
such as the service is poor, users then
assume this could be true because
multiple people have mentioned it.”
- Adam Medros, TripAdvisor's
vice president of global product
Source: Read more at
http://www.emarketer.com/Article/TripAdvisors-Scale-Ensures-More-Trustworthy-Reviews/1009673#r6h3
90. The Travelers’ Next Steps
• Once returning home from their trip
• Uploaded multiple pictures on Facebook
• Wrote reviews on their food and lodging
• Told their friends about their trip and passed
along their brochures
• Planned an annual trip to Damacus
96. Who is the next
DUKE in the
Perry County?
Use social
media to
acknowledge
loyal local
customers
Editor's Notes
Amelia – The Letterman Top Ten - The current issue of time list the top ten – 1. Accountant 2. Entrepreneur 3. Police office. 4. Network an computer systems 5. Nurse 6.Nurtitiionist 7. Physical therapist 8. Teacher 9. Mathematician 10. Government manager
Hackbert The Kauffman foundation tracks a measure of entrepreneurial activity
Hackbert The Kauffman foundation tracks a measure of entrepreneurial activity
Hackbert The Kauffman foundation tracks a measure of entrepreneurial activity
02/16/13 Ashoka U Exchange Arizona State University, Tempe Arizona February 10-11, 2012 Building Analytical Business Skills for Social Entrepreneurs
Map Your Business Model - Map out a simple, text-based version of your business model. - Write each business model element on an individual Post-it™ note. - Mapping can be done individually or with a group. Draw Each Business Model Element - One at a time, take each Post-it™ drawing representing the content. - Keep the images simple: omit detail. - Drawing quality is unimportant: just convey the message. Define the Storyline - Decide which Post-it™ notes you will put up first when telling your story. - Try different paths. You might start with Customer Segments, or maybe the Value Proposition. - Basically, any starting point is possible if it effectively supports your story. Tell the Story - Tell your business model story one drawn Post-it™ at a time. 02/16/13 Ashoka U Exchange Arizona State University, Tempe Arizona February 10-11, 2012 Building Analytical Business Skills for Social Entrepreneurs
Here is the EPG community page . Doesn’t look like a traditional Facebook page, does it? With the help of Aaron Sachs , whom I will mention in a little bit, we have been able to differentiate EPG from being just a regular page to a business page with the logo and page design that make it look more like a website than a Facebook page .
What is a distressed county? The Appalachian Regional Commission uses a four-rung system to measure counties' needs. Distressed: "Distressed" means poverty and unemployment rates outpace the national average 1 and 1/2 times, and per capita income falls two-thirds below the national average.
Kentucky area development districts with a net loss in population include Knott County in the Kentucky River Area Development District which is the location of our community partner. Knott County, an the interior Appalachian counties represent a community most dependent on coal mining income.
Reflective journals recorded the emotional response upon entering, image, sensory experience, authenticity as indicated by signs or certificates, shop appearance, style, merchandising displays, origin of products and forms of internal marketing. 7. 11 of the 17 student researchers completed the first stage providing records for a total of 44 Berea establishments. NEXT SLIDE
From the Phase 1 research we discerned that college students could distinguish between tourist attractions, types of tourist experiences, and types of souvenir and goods. NEXT SLIDE
A design thinker is often defined by these characteristics. ..EMPATHY … and the values of EXPERIMENTATION and COLLABORATION. Though we don’t have time to go into these characteristics in detail now, just by their headings … One can imagine, that in a field as community economic development, these characteristics are welcome additions to any innovation effort.
Creating a more service focused sector of industry. Perry County provides a unique experience with local assets that could be tapped as tourism developmental resources. There’s not a lack of appeal, but a lack of reach. In other words, there is a disconnect between destination seeking tourists and the assets of Perry County that may suit their interests. What is the resolution to this problem? Advertisement with a longer reach, found most appropriately in the form of social media. Believe it or not, tourism is the third largest industry in Kentucky, providing $3.3 billion in Kentucky salaries annually (KTIA.com). This is despite only 34% of first-time Kentucky visitors actually recalling seeing any advertisements or promotions for Kentucky prior to their visit, according to a 2011 study of Kentucky tourists (Kentucky Visitor Profile Summary).
Tourism however, is on the rise. The tourism and travel industry contributed nearly $11.7 billion to Kentucky’s economy in 2011. Direct expenditures by tourists accounted for $7.4 billion of this total —an increase of 3.0 percent since 2010. A total of 169,932 jobs in Kentucky resulted from the industry in 2011—up 674 jobs from 2010. Direct expenditures created 118,917 of these jobs. The tourism-generated jobs provided over $2.6 billion in wages to Kentucky workers—an increase of $76 million from 2010 wages. In the Daniel Boone Region, where Perry County is located, there was a 1.6% increase. By incorporating tourism into the economy more, jobs could be created to replace those lost.
BACKGROUND: As the coal industry is declining, so is the economy of the Eastern Kentucky. -recent 750 job cuts by the coal company, Arch Coal Inc and 600 of them have directly affected Kentucky. -Tourism is the 3 rd largest industry in KY. -3.3 billion dollars in salaries annually.
69% come for short pleasure trip. 53% use internet as primary source for planning. 34% do not recall seeing any promotions or advertisements. 81% come for peace and relaxation. 72% come for the clean and unspoiled environment. 20% mention campgrounds. They stay 3.9 nights. 53% visited state parks.37% visit historical sites. 87% drive to the region. 96% later recommend their visit. Average Income: $68,560. Average Age: 50.8. Average Travel Group Size: 3.
At least 115 million Americans lived within a day’s driving distance of Appalachia, and the region’s water, forests, and cultural resources increasingly appealed to urban hikers, campers, kayakers, fishermen, and families seeking relaxation and cultural enrichment. In parts of the region less scarred by environmental destruction, outfitters, bed and breakfast accommodations, restaurants, and other small businesses multiplied to serve urban tourists seeking outdoor adventure. Festivals celebrating mountain music and crafts and fairs promoting local farm products, homecomings, historical reenactments, and community gatherings of all kinds brought dollars into local economies, supported local shop owners, and sustained a sense of local pride.
According to a global 2012 study of 28,000 consumers in 56 countries conducted by Neilsen, online consumer recommendations are the second most trusted source of brand advertising, second only to “recommendations from people I know.”
Once returning home from their rally the Westons… Uploaded multiple pictures on facebook Wrote reviews on their food and lodging Told their friends about their trip and passed along their brochures Planned an annual trip to Hazard for the Cherokee Rally Tag- A-Long