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What is entrepreneurship and how is it distinctive from small business education?

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Berea College
Berea College

This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation. In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective. This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.

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What is entrepreneurship and how is it  distinctive from small business education?  An invited address at the California Indian Manpower Consortium 2014 Leadership Training for Entrepreneurial/Small Business/Economic Development  February 5‐7, 2014: Pala Casino & Spa Resort Pala Band of Mission Indian, Pala California Peter H. Hackbert Director, Entrepreneurship for the Public Good Program Berea College Berea, Kentucky
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 2
What we Used to Believe 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 3
Entrepreneurship can’t be taught 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 4
What We Now Know 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 5
Entrepreneurship can be taught to  those that volunteer 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 6
Not Easy 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 7
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 8
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 9
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 10
2 Kinds of “E” activities Necessity Opportunity 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 11
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 12
'Moses' of the  Choctaws Led the  Indian Tribe to  Prosperity Wall Street Journal, Feb 6, 2010 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 13
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 14
Kauffman Index of Entrepreneurial  Activity • In 2012, every month, an average of over 3.4  out of 1,000 adults created a new business – 540,000 new businesses (2002 = 623,000) – 4.4 men        2.7 women – 5.2 Latinos – 3.2 Asian  – 2.3 African Americans – 5.1 Native Americans 154/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College
Kauffman Index of Entrepreneurial  Activity Kentucky had 10th highest entrepreneurial  activity rates – 3.8 per 1,000 adults 164/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College
Kauffman Index of Entrepreneurial  Activity California had 3rd highest entrepreneurial  activity rates – 4.1 per 1,000 adults 174/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College
Minority‐Owned Businesses by the  Numbers 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 18
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 19
What we Used to Believe 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 20
Entrepreneurship education  = years  in school or tons of money 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 21
What we Used to Believe 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 22
Startups are a Smaller Version of a  Large Company Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 23
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 24
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 25
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 26
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 27
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 28
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 29
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 30
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 31
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 32
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 33
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 34
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 35
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 36
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 37
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 38
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 39
What We Now Know 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 40
Startups Search Companies Execute Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 41
All you need is the 5‐Year Forecast Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 42
What we Used to Believe Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 43
No battle plan ever survives contact with the enemy. Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 44
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 45
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 46
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 47
More startups fail from a lack of  customers than from a failure of  product development Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 48
Planning come before the plan Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 49
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 50
We Now Know How to Make  Startups Fail Less  Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 51
How? 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 52
Entrepreneurial Education begins  with the Search for a Business  Model Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 53
Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 54
What’s A Company? 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 55
A business organization which sells a  product or service in exchange for  revenue and profit Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 56
What’s A Startup? 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 57
A temporary organization designed to search for a repeatable  and scalable  business model  Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 58
A Startup aims to become a  company Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 59
Putting Search first is a radical  educational and training technology Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 60
It is not the customer’s job to know  what they want. ‐ Steve Jobs 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 61
“If I had asked people what they wanted, they  would have said faster horses.” ‐ Henry Ford4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 62
Maximizing learning (about the  customer) per unit time Source: http://steveblank.com/tools-and-blogs-for-entrepreneurs/ 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 63
Startups that succeed are those that  manage to iterate enough times  before running out of resources. ‐ Eric Ries, The Lean Startup 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 64
Life’s too short to build something  nobody wants. ‐ Ash Maurya, Running Lean 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 65
Customers don’t care about your  solution. They care about their  problems.  – Dave McClure, 500 Startups 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 66
Unique Value Proposition: Why you  are different and worth buying  getting attention. Source: Al Ries and Jack Trout, Positioning: The Battle for Your Mind 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 67
Failing to build a path to customers  is among the top reasons why  startups fail 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 68
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 69
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 70
Search 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 71
Search Growth 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 72
Search Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 73
Search Growth Obsolescence Ambiguity and uncertainty Values and ethical structures Recognizing opportunity Facilitating groups Marshaling resources Advocating for change Entrepreneurship for the Public Good  4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 74
Search Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 75
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 76
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 77
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 78
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources Growth Obsolescence  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 79
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 80
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Globalization  New technologies  Increased  competition  Shrinking relevance  Commoditization  Scarcity of resources  Regulatory changes  Entrenched systems  Outdated  assumptions  Arrogance  Denial 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 81
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Globalization  New technologies  Increased  competition  Shrinking relevance  Commoditization  Scarcity of resources  Regulatory changes  Entrenched systems  Outdated  assumptions  Arrogance  Denial 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 82
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources Growth Obsolescence  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 83
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 84
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Innovation  Large scales  initiatives  Acquisitions  Processes  Careful planning  In‐depth research &  analysis  Known brands  Known customers  Established channels  Experienced  managers  Executive of plans  Measured results 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 85
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Innovation  Large scales  initiatives  Acquisitions  Processes  Careful planning  In‐depth research &  analysis  Known brands  Known customers  Established channels  Experienced  managers  Executive of plans  Measured results 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 86
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Innovation  Large scales  initiatives  Acquisitions  Processes  Careful planning  In‐depth research &  analysis  Known brands  Known customers  Established channels  Experienced  managers  Executive of plans  Measured results 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 87
Search  Interaction  Listening  Observation   Experimentation  Adaptation  Naivety  Curiosity  Creativity  Critical  Thinking  Communications  Problem Solving  Commitment  Marshal  resources  Replication  Management  Planning  Processes  Systems  Efficiency  Improvement  Formulaic  Policies  Procedures  Control  Compliance  Conformity Growth Obsolescence  Innovation  Large scales  initiatives  Acquisitions  Processes  Careful planning  In‐depth research &  analysis  Known brands  Known customers  Established channels  Experienced  managers  Executive of plans  Measured results 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 88
Search Growth Obsolescence One Page  Business  Plan 4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 89
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 90
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 91
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 92
4/7/2014 CIMC Entrepreneurship Training,              Peter H Hackbert, EPG, Berea College 93

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