Creating self-reliant rural communities in a global age (Shuman, 2000) and developing heritage and adventure tourism (Eller, 2009) are viewed as alternatives to classic tourism development in Appalachia. For five summers Berea College’s Entrepreneurship for the Public Good Program has collaborated with leadership within the Kentucky River Area Development District (KRADD) region building upon cell and smart phone prototypes tours, researching Kentucky travel and visitor’s patterns and exploring new social media strategies and tactics to market small businesses and nonprofit organizations throughout rural Appalachia in eight communities experiencing double-digit unemployment as of September 2012. This project mapped the community asset development within the KRADD through “personas” developed by EPG students for selected audiences based upon “How to spend 36 hours in an Eastern Kentucky County” modeled after the New York Times article for Asheville NC (2010), “Hike Pine Mountain, Channel Daniel Boone” NYT article (2008) and an article praising the lesser-known community of Whitesburg, Kentucky poised to become the South’s Next Great Mountain Town (July, 2011). This panel demonstrates the value created by customer reviews on websites like TripAdvisor, Yelp.com, and Facebook that can have a big impact on local independently-owned businesses, local attractions and civic destinations. Over 1,200 “crowd-sourced” reviews and 250,000 readers’ digital impressions captured the history, culture, arts and crafts, local foods, the greater outdoors KRADD assets. These crowd-sourced reviews can attract tourists, travelers and casual visitors to the western edge of Appalachian Mountains. This presentation was for the 36th Annual Appalachian Studies Conference on March 22nd-24th, 2013 in Boone, NC at Appalachian State University.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
South Lincoln county, Workshop Presentation (Feb 28, 2012)Travel Oregon
The document discusses scenario planning for tourism in South Lincoln County, Oregon. It explores using scenario planning to develop four plausible futures for the region based on key drivers and their impacts. The group then develops narratives around regional dimensions for each scenario, including social, economic and environmental characteristics from 2012 to 2030. Finally, the document outlines developing an action plan to promote tourism based on the scenario planning outcomes.
The Piedmont Triad Sustainable Communities Project is a 3-year, $1.6 million effort led by PART and PTRC to promote integrated planning around housing, transportation, economic development, and other issues in the Piedmont Triad region of North Carolina. In the first year, the project held civic forums, developed a website and social media presence, conducted local planning projects, and began studies. Key findings included the region's loss of manufacturing jobs, transportation and housing affordability challenges, and a need for better connectivity. Moving forward, the project will continue engagement, studies, and local planning to develop a long-term regional vision that addresses these issues through coordinated solutions.
This case study delivers an overview in the context of the community based tourism projects (with reference to Sham-e-Sarhad) and reviews the process, progress and outcomes of the initiatives and critically examine the major problems of such projects. Considering such issues could contribute to a more viable and justifiable role of community in tourism industry.
The document discusses how cultural industries and entrepreneurship can drive economic development through job creation, tax revenue, and quality of life improvements. It provides examples of how arts and cultural industries contribute significantly to economies in New Mexico, Santa Fe County, and around the world. Cultural entrepreneurs are highlighted as innovators who generate revenue through cultural activities and create sustainable enterprises.
This document provides a preliminary summary of findings from the Global Report on Women in Tourism 2010. Some key findings include:
1) Women make up a large proportion (average 48%) of formal employees in the hotel/restaurant sector globally, with the highest proportions in Latin America and the Caribbean.
2) However, women are more likely to hold clerical and service level jobs rather than professional level positions.
3) On average, women in tourism earn 10-15% less than their male counterparts.
The report analyzed data on women's representation in tourism employment, entrepreneurship, education, leadership and communities across developing regions to understand how tourism can promote women's empowerment.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
South Lincoln county, Workshop Presentation (Feb 28, 2012)Travel Oregon
The document discusses scenario planning for tourism in South Lincoln County, Oregon. It explores using scenario planning to develop four plausible futures for the region based on key drivers and their impacts. The group then develops narratives around regional dimensions for each scenario, including social, economic and environmental characteristics from 2012 to 2030. Finally, the document outlines developing an action plan to promote tourism based on the scenario planning outcomes.
The Piedmont Triad Sustainable Communities Project is a 3-year, $1.6 million effort led by PART and PTRC to promote integrated planning around housing, transportation, economic development, and other issues in the Piedmont Triad region of North Carolina. In the first year, the project held civic forums, developed a website and social media presence, conducted local planning projects, and began studies. Key findings included the region's loss of manufacturing jobs, transportation and housing affordability challenges, and a need for better connectivity. Moving forward, the project will continue engagement, studies, and local planning to develop a long-term regional vision that addresses these issues through coordinated solutions.
This case study delivers an overview in the context of the community based tourism projects (with reference to Sham-e-Sarhad) and reviews the process, progress and outcomes of the initiatives and critically examine the major problems of such projects. Considering such issues could contribute to a more viable and justifiable role of community in tourism industry.
The document discusses how cultural industries and entrepreneurship can drive economic development through job creation, tax revenue, and quality of life improvements. It provides examples of how arts and cultural industries contribute significantly to economies in New Mexico, Santa Fe County, and around the world. Cultural entrepreneurs are highlighted as innovators who generate revenue through cultural activities and create sustainable enterprises.
This document provides a preliminary summary of findings from the Global Report on Women in Tourism 2010. Some key findings include:
1) Women make up a large proportion (average 48%) of formal employees in the hotel/restaurant sector globally, with the highest proportions in Latin America and the Caribbean.
2) However, women are more likely to hold clerical and service level jobs rather than professional level positions.
3) On average, women in tourism earn 10-15% less than their male counterparts.
The report analyzed data on women's representation in tourism employment, entrepreneurship, education, leadership and communities across developing regions to understand how tourism can promote women's empowerment.
Rural Community Economic Development through Service Learning: A Pedagogical ...Berea College
Berea College, Entrepreneurship for the Public Good Program displays a five-year pedagogical approach with a focus on service learning for Liberal Arts undergraduates. This 8 week summer institute combines two courses or competency-based, credit bearing educational experience in which students: (a) participate in mutually identified service activities that benefit the Appalachian community, and (b) reflect on the service activity in such a way as to gain further understanding of Appalachian Studies, a broader appreciation of the entrepreneurial leadership discipline, and an enhanced sense of personal values and civic responsibility. This case study integrates the growing popularity of adventure tourism, ecotourism, and heritage tourism and contains the potential for building an alternative economy, one that promises greater monetary returns for local residents, the preservation of rural traditions, and the protection of sensitive natural resources. Three travelers and tourist "personas" into Eastern Kentucky are demonstrated. This presentation was created for the 2013 Gulf South Conference in Louisville, KY on February 27th-March 3rd, 2013.
Localizing the Rural Economy from the Inside OutBerea College
The purpose of this workshop is to describe one Appalachian community's approach to developing a rural economic development strategy for creating jobs through new and expanding businesses in the context of the current recessionary times.
The workshop demonstrates methods for executing a community “strategic plan” and visioning process that lead to the identification of thirteen strategies for strengthening local rural businesses and three final community actions (alternative energy initiatives, community food system assessment, and crowdfunding) that can be particularly relevant for replication of Appalachian grassroots actions.
This workshop was for the 36th Appalachian Studies Conference on March 22nd, 2013 in Boone, NC at Appalachian State University.
Ashoka U Exchange 2013 Innovation Presentation Business Model YouBerea College
Building on the success of the nine elements in Business Model Generation (BMG), developed by Alex Osterwalder, Tim Clark has designed the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early-stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lay the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
What is evidenced-based social entrepreneurship? Berea College
Opening remarks at the Appalachian IDEAS Network Showcase, at Berea College, organized by the Entrepreneurship for the Public Good Program on April 11, 2014.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
The purpose of this paper is to describe one Appalachian community's approach to developing a rural economic development strategy for creating jobs through new and expanding businesses in the context of the current recessionary times. This paper was submitted for the 14th Academy of Business Disciplines Annual Meeting in Fort Myers, FL on November 8th-10th, 2012.
What is entrepreneurship and how is it distinctive from small business educat...Berea College
This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation.
In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective.
This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.
ACUBE Services Pvt. Ltd. aims to pioneer rural tourism in India by providing booking, transportation, accommodation, and educational/entertainment activities for tourists visiting rural areas. It will target foreign tourists, students, and senior citizens. The company plans to establish village sites with huts and facilities and promote rural tourism experiences. Its financial plan estimates revenues, costs, and profitability with the goal of expanding operations across India over time.
A Presentation to the City of Berea Tourism Commission to Support a Kentucky ...Berea College
This presentation summarizes the field-work and research conducted by the Entrepreneurship for the Public Good Program students to support an application to the Kentucky Trail Town Program. The presentation was done on November 12, 2014.
Eastern Kentucky Comprehensive Adventure Tourism Plan Berea College
In an effort to assist in the development of the local civic capacity to create economic activity, the Kentucky Department of Tourism, through a grant from the Appalachian Regional Commission (ARC) commissioned the development of a Comprehensive Adventure Tourism Plan for Eastern Kentucky.
The purpose of the plan is to evaluate distressed counties in eastern Kentucky in order to develop the local civic capacity to plan for and maximize the regional impact of the emerging adventure tourism industry.
The outcome of the plan is to identify and document the existing resources, assets, and opportunities available for adventure activities and establish a strategy for developing a more substantial adventure tourism market. In addition, the planning process will help to develop organizational resources to support ongoing coordination and implementation to expand on the opportunities. Finally, this plan will quantify the physical, economic, financial and liability issues to support effective decision-making for future investment and priority action plan development.
This files summarizes the student work for six years and proposes a 2014 Summer scope of work. this presentation took place on April 23rd, 2014 in Hazard, KY.
This program introduces Kentucky’s Hal Rogers Scholars to IDEO’s methods of design thinking and human-centered design principles through a set of exercises in creativity, improv, “ball games,” empathy training and opportunity recognition and teamwork. This presentation was for the Hal Rogers Scholars Program on June 25th, 2013 at Lindsey Wilson College in Columbia, KY.
The document describes the Tourism and Entrepreneurship Laboratory (TenLab) at the Technological Educational Institute (TEI) of Crete. It provides information about TenLab's website and social media pages. It then lists the members of TenLab's staff and external associates. The document outlines TenLab's areas of expertise in tourism and entrepreneurship. It also describes some of TenLab's international research projects and internally funded research. Finally, it provides details on TenLab's academic and research output.
Milan Stojkovic: Proactivity and Entrepreneurship in TourismSerbia4Youth
The document discusses several topics related to education and career development. It addresses some problems with formal education programs and encourages self-education instead. It emphasizes the importance of being proactive and continuously learning new skills, especially with rapid changes in technology and available jobs. The document also provides advice on entrepreneurship, sharing the story of the author's own business ventures and lessons learned around careful planning, choosing partners, and providing value to clients.
Tourism demand refers to the total number of people who travel away from their home to a destination, as well as those who wish to travel but are unable to. Tourism demand is influenced by a variety of economic, social, psychological, and exogenous factors. It is made up of effective demand from actual travelers, as well as suppressed or potential demand from those who want to travel but cannot. Understanding tourism demand is important for tourism industry planning and decision making.
Social Media as a Tool for Building an Alternative Economy in KRADD Communiti...Berea College
This invited presentation illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was for the KRADD monthly meeting on October 24th, 2012 in Whitesburg, KY.
International Visitor Leadership Program at Berea CollegeBerea College
This case study integrates the growing popularity of adventure tourism, ecotourism and heritage tourism and contains the potential for building an alternative economy, one that promises greater monetary returns for local residents, the preservation of rural traditions, and the protection of sensitive natural resources. Three traveler and tourist "personas" into Eastern Kentucky are demonstrated
Ball State University’s Building Better Communities’ (BBC’s) Primacy of Place™Initiative is premised on the idea that a great state is comprised of great communities, and those communities can improve themselves in partnership with Ball State University. BBC has provided comprehensive services that take place in or for the benefit of community partners throughout the state of Indiana. These partnerships serve to engage university faculty, staff, and students in addressing a wide range of community challenges.
Primacy of Place™ represents a community’s strategic choice to dedicate its resources toward placemaking and the improvement of life experiences for residents, businesses, and visitors. Today, the most successful communities are those that recognize the critical importance of human capital in order to compete effectively for economic development. Talent is the single most important element in local economic development, and we believe quality of place is the primary factor in a community’s ability to attract and retain talent.
The ongoing activities of the Primacy of Place™Initiative include a community awards program to recognize successful community quality of place initiatives, a conference to bring together business, university, and civic leaders to discuss how quality of place contributes to economic prosperity, knowledge groups to identify intellectual and creative resources related to Primacy of Place‰ã¢, and best practice databases to make resources readily available.
Read the Case Study: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/awards-of-excellence-2013-finalists/primacy-of-place-initiative/
Rural Community Economic Development through Service Learning: A Pedagogical ...Berea College
Berea College, Entrepreneurship for the Public Good Program displays a five-year pedagogical approach with a focus on service learning for Liberal Arts undergraduates. This 8 week summer institute combines two courses or competency-based, credit bearing educational experience in which students: (a) participate in mutually identified service activities that benefit the Appalachian community, and (b) reflect on the service activity in such a way as to gain further understanding of Appalachian Studies, a broader appreciation of the entrepreneurial leadership discipline, and an enhanced sense of personal values and civic responsibility. This case study integrates the growing popularity of adventure tourism, ecotourism, and heritage tourism and contains the potential for building an alternative economy, one that promises greater monetary returns for local residents, the preservation of rural traditions, and the protection of sensitive natural resources. Three travelers and tourist "personas" into Eastern Kentucky are demonstrated. This presentation was created for the 2013 Gulf South Conference in Louisville, KY on February 27th-March 3rd, 2013.
Localizing the Rural Economy from the Inside OutBerea College
The purpose of this workshop is to describe one Appalachian community's approach to developing a rural economic development strategy for creating jobs through new and expanding businesses in the context of the current recessionary times.
The workshop demonstrates methods for executing a community “strategic plan” and visioning process that lead to the identification of thirteen strategies for strengthening local rural businesses and three final community actions (alternative energy initiatives, community food system assessment, and crowdfunding) that can be particularly relevant for replication of Appalachian grassroots actions.
This workshop was for the 36th Appalachian Studies Conference on March 22nd, 2013 in Boone, NC at Appalachian State University.
Ashoka U Exchange 2013 Innovation Presentation Business Model YouBerea College
Building on the success of the nine elements in Business Model Generation (BMG), developed by Alex Osterwalder, Tim Clark has designed the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early-stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lay the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
What is evidenced-based social entrepreneurship? Berea College
Opening remarks at the Appalachian IDEAS Network Showcase, at Berea College, organized by the Entrepreneurship for the Public Good Program on April 11, 2014.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
The purpose of this paper is to describe one Appalachian community's approach to developing a rural economic development strategy for creating jobs through new and expanding businesses in the context of the current recessionary times. This paper was submitted for the 14th Academy of Business Disciplines Annual Meeting in Fort Myers, FL on November 8th-10th, 2012.
What is entrepreneurship and how is it distinctive from small business educat...Berea College
This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation.
In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective.
This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.
ACUBE Services Pvt. Ltd. aims to pioneer rural tourism in India by providing booking, transportation, accommodation, and educational/entertainment activities for tourists visiting rural areas. It will target foreign tourists, students, and senior citizens. The company plans to establish village sites with huts and facilities and promote rural tourism experiences. Its financial plan estimates revenues, costs, and profitability with the goal of expanding operations across India over time.
A Presentation to the City of Berea Tourism Commission to Support a Kentucky ...Berea College
This presentation summarizes the field-work and research conducted by the Entrepreneurship for the Public Good Program students to support an application to the Kentucky Trail Town Program. The presentation was done on November 12, 2014.
Eastern Kentucky Comprehensive Adventure Tourism Plan Berea College
In an effort to assist in the development of the local civic capacity to create economic activity, the Kentucky Department of Tourism, through a grant from the Appalachian Regional Commission (ARC) commissioned the development of a Comprehensive Adventure Tourism Plan for Eastern Kentucky.
The purpose of the plan is to evaluate distressed counties in eastern Kentucky in order to develop the local civic capacity to plan for and maximize the regional impact of the emerging adventure tourism industry.
The outcome of the plan is to identify and document the existing resources, assets, and opportunities available for adventure activities and establish a strategy for developing a more substantial adventure tourism market. In addition, the planning process will help to develop organizational resources to support ongoing coordination and implementation to expand on the opportunities. Finally, this plan will quantify the physical, economic, financial and liability issues to support effective decision-making for future investment and priority action plan development.
This files summarizes the student work for six years and proposes a 2014 Summer scope of work. this presentation took place on April 23rd, 2014 in Hazard, KY.
This program introduces Kentucky’s Hal Rogers Scholars to IDEO’s methods of design thinking and human-centered design principles through a set of exercises in creativity, improv, “ball games,” empathy training and opportunity recognition and teamwork. This presentation was for the Hal Rogers Scholars Program on June 25th, 2013 at Lindsey Wilson College in Columbia, KY.
The document describes the Tourism and Entrepreneurship Laboratory (TenLab) at the Technological Educational Institute (TEI) of Crete. It provides information about TenLab's website and social media pages. It then lists the members of TenLab's staff and external associates. The document outlines TenLab's areas of expertise in tourism and entrepreneurship. It also describes some of TenLab's international research projects and internally funded research. Finally, it provides details on TenLab's academic and research output.
Milan Stojkovic: Proactivity and Entrepreneurship in TourismSerbia4Youth
The document discusses several topics related to education and career development. It addresses some problems with formal education programs and encourages self-education instead. It emphasizes the importance of being proactive and continuously learning new skills, especially with rapid changes in technology and available jobs. The document also provides advice on entrepreneurship, sharing the story of the author's own business ventures and lessons learned around careful planning, choosing partners, and providing value to clients.
Tourism demand refers to the total number of people who travel away from their home to a destination, as well as those who wish to travel but are unable to. Tourism demand is influenced by a variety of economic, social, psychological, and exogenous factors. It is made up of effective demand from actual travelers, as well as suppressed or potential demand from those who want to travel but cannot. Understanding tourism demand is important for tourism industry planning and decision making.
Social Media as a Tool for Building an Alternative Economy in KRADD Communiti...Berea College
This invited presentation illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was for the KRADD monthly meeting on October 24th, 2012 in Whitesburg, KY.
International Visitor Leadership Program at Berea CollegeBerea College
This case study integrates the growing popularity of adventure tourism, ecotourism and heritage tourism and contains the potential for building an alternative economy, one that promises greater monetary returns for local residents, the preservation of rural traditions, and the protection of sensitive natural resources. Three traveler and tourist "personas" into Eastern Kentucky are demonstrated
Ball State University’s Building Better Communities’ (BBC’s) Primacy of Place™Initiative is premised on the idea that a great state is comprised of great communities, and those communities can improve themselves in partnership with Ball State University. BBC has provided comprehensive services that take place in or for the benefit of community partners throughout the state of Indiana. These partnerships serve to engage university faculty, staff, and students in addressing a wide range of community challenges.
Primacy of Place™ represents a community’s strategic choice to dedicate its resources toward placemaking and the improvement of life experiences for residents, businesses, and visitors. Today, the most successful communities are those that recognize the critical importance of human capital in order to compete effectively for economic development. Talent is the single most important element in local economic development, and we believe quality of place is the primary factor in a community’s ability to attract and retain talent.
The ongoing activities of the Primacy of Place™Initiative include a community awards program to recognize successful community quality of place initiatives, a conference to bring together business, university, and civic leaders to discuss how quality of place contributes to economic prosperity, knowledge groups to identify intellectual and creative resources related to Primacy of Place‰ã¢, and best practice databases to make resources readily available.
Read the Case Study: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/awards-of-excellence-2013-finalists/primacy-of-place-initiative/
Building New Opportunity
Jerry Hembd, University of Wisconsin-Superior; Ron Hustedde, University of Kentucky; Sharon Gulick, University of Missouri Extension; Mary Simon Leuci, University of Missouri Extension
This interactive workshop will explore innovation approaches and strategies for regional development and, through a facilitated process, participants will be asked to share their experiences, challenges and approaches. Anticipated results include greater understanding of regional development, sharing of ideas, new learning and possibly creation of information networks.
1:30-3:00pm Monday July 27th
The document provides an agenda and background information for a community meeting to update the comprehensive plan for Woodland Park, Colorado. The agenda includes discussing why the plan needs to be updated, a summary of public input received so far, envisioning the future of Woodland Park in 20-30 years, draft vision and guiding principles, and next steps. Background details public engagement efforts including a community workshop and survey. Key themes from public input are summarized around topics like land use, housing, transportation, parks, and city services.
Creating Appalachian Economic Development via Crowd-sourcing for Travelers an...Berea College
This Community Development Society presentation illustrates the integration of a culture asset inventory model, the design of traveler personas and the use of social media user-generated reviews to stimulate the 36 Hour Stays in rural communities in Kentucky. This presentation was for the 2013 Annual Meeting Community Development Society that took place on July 20th-24th in Charleston, SC.
The use of innovative learning approaches and tools to catalyze community-bas...CIFOR-ICRAF
What is needed for successful community-based conservation, and how can we achieve it? What are the keys to success in encouraging communities to participate in conservation? CIFOR scientist Linda Yuliani answers these questions, giving examples and lessons her team learned, in this presentation she gave on 8 December 2011 at the 25th international congress of the Society for Conservation Biology. The theme of the congress was ‘Engaging Society in Conservation’ and more than 1,300 scientists, practitioners and students of conservation biology from around the globe attended.
Using the Bully Pulpit -- Working with Elected OfficialsDerwin Dubose
Derwin Dubose presented strategies for financial literacy outreach with elected officials used by the North Carolina State Treasurer's office. They launched initiatives targeting various audiences around the state with minimal funding. Events, tours of the state, research boards, columns in local media, and inviting officials to join boards helped them reach over 10 million people with earned media attention. Lessons included standing out from other organizations, focusing programming in areas officials "own", and realizing different projects attract different types of credibility. The presentation provided examples of successful projects and partnerships to serve as models.
Funding nonprofit talent is a vital but often overlooked piece of the grantmaking puzzle. This webinar offered an in-depth examination of talent-focused grantmaking and nonprofit leadership development. It was led by the President and CEO of the Talent Philanthropy Project (and EPIP’s Founder and former Executive Director), Rusty Stahl as well as Stephanie Andrews ( Leadership Development Director at the Bush Foundation) and Tom Fuechtmann (Program Officer at the Community Memorial Foundation) - two funders with extensive experience in this work. Rusty, Stephanie and Tom discussed how factors are necessitating this shift; how these practices are being implemented on the ground; and how to explore talent-focused grantmaking in one’s own work.
Experiential Learning and Community Economic Development in AppalachiaPeterHackbert
An Academy of Business Research presentation illustrates the Berea College Entrepreneurship for the Public Good Program model that shapes the early stage initiatives to develop an approach to transition the Appalachian economy
2010 RISE Global Multicultural Series Case StudyMando Rayo
In its fourth year, the Relationship & Information Series for Entrepreneurs (RISE) conference organized its first Multicultural Entrepreneurs Series. Cultural Strategies was tasked with developing this series with a multicultural approach. They engaged over 56 distinguished speakers and presenters from diverse backgrounds across Hispanic/Latino, African-American, Asian, and Middle Eastern communities. The series attracted media attention and opened doors to new perspectives and markets for RISE attendees.
This document discusses the mission and goals of an organization aimed at providing community support through food, education, and social programs. The organization seeks to help communities come together during difficult times by offering various forms of support to improve quality of life. Its marketing plan involves community outreach and conversations to share its message and advocate for its mission of supporting communities in need.
Scaling up to meet the cultural education challengeEduSkills OECD
This presentation was given by Derri Burdon at the international conference “Fostering creativity in children and young people through education and culture” in Durham, United Kingdom on 4-5 September 2017.
Mobility, Economic Resilience, & Substance Use Disorder Workshop #2RPO America
On December 01, 2020, the second workshop in the Mobility, Economic Resilience, and Substance Use Disorder series focused on Southeastern Kentucky occurred. The workshop focused on rural transportation opportunities.
This document summarizes a presentation about how planners are bringing non-traditional partners to the table to address complex community issues. It discusses how the role of planners has expanded from solely focusing on physical development to having more multifaceted conversations and interactions. It provides examples of partnerships formed around early childhood education, local food and agriculture, and developing a regional sustainability plan. These examples showcase how planners are using tools like data, mapping, and strategic planning to work with new partners from health, social services, and other sectors to create more holistic and equitable approaches.
The document summarizes the Interplay Wellbeing Framework project which examines relationships between education, employment, health and wellbeing for Aboriginal and Torres Strait Islander people in remote communities. It involved literature reviews, community engagement, developing a framework and conducting quantitative surveys and qualitative focus groups in four communities. Key findings were that empowerment, culture and long term vision are important for effective programs. The framework provides a tool to inform policy and practice to improve outcomes in these areas. Future work includes further data collection, publications, and applying the tools developed by the project.
Poster presented at the American Association of Behavioral and Social Science...Berea College
In 2019, one trail, the Pinnacle at Indian Fork Mountain was selected by Outside Magazine at the No.1 hiking venue in Kentucky. In 2018 with the official designation of two U.S. Bicycle Routes (USBR 21 and 23), Kentucky achieved now ranks 5th overall (856 miles) in a list of states with the most number in the national networks. IN 2015 the CIty of Berea became the 11th certified Kentucky Trail Town. These achievements were designed and executed by the EPG students as a result of the trail-based community economic development projects.
Assessing kentucky trail town impacts the economic outcomes of the no.1 hikin...Berea College
The study aimed to estimate the economic impact of trail users on the Pinnacle Trails in Berea, Kentucky. Data was collected through trail counts, surveys, and infrared sensors from 2017-2019. An estimated 48,895 annual users were calculated, with 85% being visitors who brought in an economic impact of $639,000. Additionally, there was a missed opportunity of $200,669 from in-state users within 50 miles who did not spend money. The trails are a natural asset that promote local economic development as the Kentucky Trail Town program grows.
Berea and Madison County Trails Initiative Berea College
This presentation reveals the EPG summer program efforts from 2012 to 2015 as they discovered the value and benefits of applying to the State of Kentucky Trail Town Certification Application Process. This presentation is from the Bluegrass Trails and Greenways Summit TED TALK that took place in Lancaster, KY on August 19th, 2016.
Examining the Historic, Cultural and Natural Assets through the Daniel Boone ...Berea College
I developed an undergraduate entrepreneurial leadership summer program examining the entrepreneurial opportunities emerging from a regional adventure tourism destination in eastern Kentucky to transition the economy from an extraction-based economy. This presentation reveals the steps and phrases of the process of linking historical assets, cultural authenticity, natural resources via a trail system in Appalachian distressed counties and was presented on October 26, 2017, at the Dinner on the Grounds.
Finding the Fulcrum: Reclamation of Appalachian Identity through the Transiti...Berea College
Purpose - The purpose of this report was threefold: 1) to explore the development of a network arts, crafts, cultural heritage and natural resources trail systems that lead to Appalachian local economic development, 2) to collect user trail type, frequency, and duration on separate multi-state, multi-county, multi-use path in a rural Appalachian community, 2) to estimate the health impact of the trails. Six case study networks trail systems and outcomes are provided. This report was for the 40th Annual Appalachian Studies Conference that took place March 9th-12th, 2017 in Blacksburg, VA.
Multi state, multi-use trail system as tools for community economic development Berea College
Domestically and internationally multi-use trail development has experienced rapid growth as a driver of community economic transition as a stage in the evolution of resource-dependent settlements. Trails are an economic catalyst as tourist attractions and contribute to the quality of life for rural communities and local residents. In recent years trails surround a variety of themes such as culinary arts, wildlife observation, arts, crafts, and heritage. In Central Appalachia recreational trails refers to paths for specific uses such as hiking, cycling, horseback, and water travel.
This presentation first, summarizes the Appalachian research literature on the factors that contribute to the success of multi-state, multi-use trails as rural tourism attractions from a community development perspective. The presentation highlight features that support what a successful trail might be in Central Appalachia including new businesses, expanded businesses, job growth, and creation. The City of Berea Trail Town, certified in 2015 is offered as a community development destination. Second, applying ethnographic face-to-face observations and engagement (user-centered empathy design principles), personas were proposed to better understand customers user segments uncovered on TransAmerican cross-county USBR 76 from Yorktown VA to Astoria OR over six years. Third, using the Underground Railroad Route as a prototype, the presentation describes how the Berea College EPG Program students created a north-south USBR 21 from Atlanta GA, through Tennessee, Kentucky and onto Ohio. Finally, in partnership with the National Park Service and the Friends of the Boone Trace, Daniel Boone Trace Trail of 1775 from Cumberland Gap to Maysville Kentucky was designed to traverse through 5 counties and 11 municipal governments. After a one-year community development planning process in five counties and eleven municipal governments, USBR 21 is in the final stage of review with the Kentucky DOT and AHHSHTO. This presentation was for the Community Development Society's Annual International Conference on July 22nd-25th, 2018 in Detroit, Michigan.
Increasing entrepreneurial competence via team based learning: Insights from...Berea College
The Entrepreneurship for the Public Good Program at Berea College blends an understanding of how modest economic projects encourage entrepreneurial development in particular areas by thinking in terms of how to tailor resources to meet particular problems and what constitutes acceptable solutions. For ten years EPG has deployed TBL as an innovative teaching strategy applying entrepreneurial concepts to develop undergraduate entrepreneurial mindsets, using design thinking, evaluating and acting upon opportunities, applying the business model canvas and creating forecasted revenue streams aimed to enhance student engagement and improve teamwork. This case study examines the use of TBL in an undergraduate intense summer session for interdisciplinary students at a liberal arts college. The results indicate that TBL has a positive influence on student engagement and an appreciation and understanding of entrepreneurial competence. TBL offers opportunities to alter mindsets, assist learning, and practice entrepreneurial behaviors. The study concludes that TBL is an effective teaching process enabling educators to offer students enhanced and stimulating learning experiences. The case study contributes to the entrepreneurial and management education literature by assessing the first-time TBL experience of students. Key issues addressed are student mindsets, student engagement, opportunities for learning, and the benefits of teamwork in preparing students in community-based learning. This presentation was for the Academy of Business Research from October 24-26, 2018 in San Antonio, Texas.
An examination of collegiate internships in entrepreneurial leadership settin...Berea College
Collegiate internships play a significant role in the professional development of undergraduate students. They provide students the opportunity to experience real-world expectations embedded within actual vocational environments under the support of their collegiate faculty. Although there are a number of common reasons why internships are utilized in each academic area, the requirements for the experiences are substantially different across disciplines and level of coursework. The environments for business and social entrepreneurship, service-oriented and servant leadership and civic engagement are distinct. The purpose of this paper is to explore some of the commonalities and differences that exist for internships across collegiate academic disciplines at the undergraduate level, introduce the concept of iterative reflective practices and identify their salience for programs from an interdisciplinary perspective. The focus on this presentation are the liberal arts including humanities, social science, and applied liberal arts disciplines leading to entrepreneurship internships in profit and not-for-profit sectors. This presentation was for the Academy for Business Research during the Spring 2018 Conference in New Orleans, LA.
2015 Hal Roger Scholars - Entrepreneurial Training WorkshopBerea College
One 5-hour program element within Rogers Scholars Program designed to introduce upcoming high school juniors in Southern and Eastern Kentucky develop the skills they need to seize their potential as the region’s next generation of business and entrepreneurial leaders. Since the Rogers Scholar program’s inception in 1998, 996 high school students have graduated and secured scholarships valued at more than $7.2 million in 17 participating colleges and universities. Echoing Green's Work or Purpose Principles, T-Shaped people, opportunity recognition, the Ice House Entrepreneurship Program, human-centered design, the Business Model Canvas, and the Business Model You, as well as lessons from October Sky and the Marshmallow Challenge were introduced to illustrate pedagogical methods that impact students' entrepreneurial and leadership propensity.
Could the Kentucky Trail Town program be an Answer to Economic Development?Berea College
This Appalachian Studies Conference presentation summarizes the economic value of three cases studies. Three examples, the Hatfield-McCoy ATV, motorcycles, and 4-wheeler trails of West Virginia, the Virginia Creeper bike Trail of Abingdon and Damascus Virginia and the city of Berea and Madison County Kentucky, illustrate and highlight the economic value to small business owners and small rural communities to consider the State of Kentucky Adventure Trail Town Program. This presentation was for the 38th Annual Appalachian Studies Conference that was held on March 27th-29th, 2015 at East Tennessee State University in Johnson City, TN.
Four students from Berea College in Kentucky - Ngoc-Anh Cao, Minashsha Lamisa, Mackenzie Ridley, and Harry M. Tsiagbe - attended the VentureWell Open 2015 conference in Washington D.C. from March 20-22. The document includes photos of the students with the Venture Well President and other attendees. It also contains brief quotes and topics discussed at the conference related to entrepreneurship, innovation, social media marketing and the importance of early-stage product testing.
Unleashing Young People to Improve Rural Economies through Tourism and Socia...Berea College
This presentation summarizes how youth (college students) advanced the economic development in a rural community (Central Appalachia) mapping the cultural, historical and natural resources and executing human-centered design principles to design traveler personas connecting the cultural assets and tourism amenities. This presentation was for the 2014 Global Youth Economic Opportunities Summit.
Creating Entrepreneurial Identities in Social Entrepreneurship EducationBerea College
Training social entrepreneurs and innovators are becoming increasingly prevalent throughout the world highlighting the need for effective pedagogical strategies with robust outcomes. Research suggests that understanding what it takes to become a social entrepreneur is beyond just acquiring knowledge and skills to act entrepreneurially. This paper summarizes social identity and self-efficacy theories. A framework sets forth categories and applies data from student narratives as they develop these qualities. Results from an alumni self-study provide social identity and self-efficacy evidence. These results support our supposition that in the context of new social innovation, students’ curricular and co-curricular experiences lead to the development of identities, self-efficacy and increase their ability to affect positive social change. This research and presentation were created for the Society of Business Research Nashville, TN Conference on October 23rd-25th, 2014.
EPG Model for Transitioning Appalachian EconomiesBerea College
The Entrepreneurship for the Public Good Program envisions for eastern Kentucky (the KRADD region) to become recognized (through private, not-for-profit, private and social enterprises) as one of the great destination of the USA with a celebration of Appalachian heritage and life, innovative trails system, world-class adventure recreation venues, authentic frontier culture, art and music amenities, combined with local retail, restaurants, accommodations and businesses supporting the passive and active tourism and recreation economy.
This model stimulated by the Appalachian Founder Network frames the six years of work conducted by the Entrepreneurship for the Public Good Program.
SoLoMo: A Week in Review: Why we do what we do: 2013 City of Berea Town Counc...Berea College
This file contains the City of Berea, Kentucky City Council presentation delivered in support of the “Come On In, We’re Local” SOLOMO (social, local. Mobile) campaign designed by the Cohort 10 members of the Entrepreneurship for the Public Good Program, at Berea College, May 21, 2013.
Upward Bound Math and Science Summer Academy Berea College
This training program for Upward Bound Math and Science students from Kentucky was designed by students in the Entrepreneurship for the Public good Program to illustrate the value of creating a life (Work) with purpose. The EPG students had been taught Work on Purpose facilitation skills by the Echoing Green team as one step to advance their competence in small group facilitation skills. This for the 2013 Upward Bound Facilitation Training.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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“After being the most listed dog breed in the United States for 31
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Creating Tourism Value via Crowdsourcing: A First Attempt
1. Creating Tourism Value via Crowdsourcing:
A First Attempt
Peter H. Hackbert, Jamar Sullivan and Murtaza Sharifi
Entrepreneurship for the Public Good Program
Berea College, Berea KY
36th Annual Appalachian Studies Conference
March 22-24, 2013
Appalachian State University, Boone, North Carolina
3/23/2013 Peter H. Hackbert, Berea College 1
2. EPG searches for “real-world”
solutions
• Mission statement -
educating and inspiring
students from Appalachia to
become service-oriented
leaders
• 1,600 liberal arts students
• 150 years
What better way to encourage young Appalachians to start their own businesses than to reach out to them while they’re still
trying to figure out what they should be doing with their lives?
3. The EPG Program defines
“Entrepreneurial Leadership” as:
"A process when one person or a group of
people in a community originate an idea or
innovation for a needed change and influence
others in that community to commit to
realizing that change, despite the presence of
risk, ambiguity, or uncertainty".
5. poverty and unemployment rates
Appalachian Regional Commission Distressed Counties - 2009
outpace the national average 1 and
1/2 times, and per capita income
falls two-thirds below the national
average.
6. Where we do our
service for 6 years
Berea Kentucky
7. Source: Ezzell,T., Lambert, D., and E. Peter H. Strategies toCollege
3/23/2013 Ogle. Hackbert, Berea Economic Improvement in Appalachia’s
7
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
8. Source: Ezzell,T., Lambert, D., and E. Peter H. Strategies toCollege
3/23/2013 Ogle. Hackbert, Berea Economic Improvement in Appalachia’s
8
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
9. Source: Ezzell,T., Lambert, D., and E. Peter H. Strategies toCollege
3/23/2013 Ogle. Hackbert, Berea Economic Improvement in Appalachia’s
9
Distressed Rural Counties, University of Tennessee, Knoxville, Washington DC: ARC. February 2012.
10. “Uneven Ground”
UK Professor of
History: Ronald Eller
www.google.com/images
3/23/2013 Peter H. Hackbert, Berea College 10
11. …growing popularity of ecotourism and
heritage tourism…contained the potential
for building an alternative economy, one that
promised greater monetary returns for local
residents, the preservation of rural traditions,
and the protection of sensitive natural
resources.
- Ronald D. Eller, Uneven Ground, The University of
Kentucky Press, 2008: 256.
3/23/2013 Peter H. Hackbert, Berea College 11
12. Small Rural Appalachian Community
Economic Development (CED)
Traditional ED Strategy / Tool Direct, Short-term
• Industrial development Economic
• Business retention / expansion Outcomes
• Workforce development • jobs
• Tourism • firms
Economic Development • prosperity
• wealth
Approaches
Alternative ED Strategy / Tool
• Entrepreneurship 1. Recruit firms from the outside
• Downtown development 2. Strengthen/expand existing firms
• Arts / Creative economy 3. Promote development of new firms
• Cluster-based development Other
• Residential development
Outcomes
• social
• civic
• environmental
CD Capacity Building Strategy /
Tool
Indirect, Long-term
• Transportation
• Broadband / Internet / Social Media
• ED finance
• Philanthropy
• Strategic planning
• Leadership development
• Organizational development
3/23/2013 Peter H. Hackbert, Berea College 12
13. EPG Small Rural Appalachian Community
Economic Development Model
Traditional ED Strategy / Tool Direct, Short-term
Economic
• Tourism
Outcomes
• jobs
Economic Development • firms
Approaches
e
Alternative ED Strategy / Tool 1. Strengthen/expand
• Entrepreneurship economy
existing firms
• Cluster-based development
• Local Living Economies 2. Promote new firms Other
• Residential development Outcomes
• social / civic
CD Capacity Building Strategy / • environmental
Tool
Indirect, Long-term
• Transportation
• Broadband / Internet /
Social Media
3/23/2013 Peter H. Hackbert, Berea College 13
14. 5 Years Research
• Demographic Analysis
• Economic Analysis
• Entrepreneurship
• Community Survey
• Site visits (14x10x6) 840 night stays
3/23/2013 Peter H. Hackbert, Berea College 14
15. Small Town Program
Populations
1,602
357
175
1,764
747
1,081
3/23/2013 Peter H. Hackbert, Berea College 15
17. Crowdsourcing
Terms include social media, user-
generated content (UGC), consumer
generated media (CGM), online social
networks (OSN), social networking
sites (SNS), Web 2.0 and Travel 2.0.
3/23/2013 Peter H. Hackbert, Berea College 17
18. TripAdvisor
• 100 million reviews
• 30 countries
• 60 million unique monthly visitors
3/23/2013 Peter H. Hackbert, Berea College 18
19. YELP drive real revenues to small
businesses
• A survey of 4,800 business owners to learn the economic
impact Yelp has on small businesses. The results saw an
average of $8,000 in annual revenue from Yelp. categories
doing exceptionally well advertising to purchase-minded
Yelpers:
Home -- $54,000*
Automotive -- $39,000*
Local services -- $36,000*
Hotel and travel -- $36,000*
Shopping -- $24,000*
Health & Medical -- $20,000*
Source: Boston Consulting Group, Unlocking The Digital-Marketing Potential of Small Business, March 19, 2013, retrieved at
https://www.bcgperspectives.com/content/articles/digital_economy_marketing_sales_unlocking_digital_marketing_small_businesses/
3/23/2013 Peter H. Hackbert, Berea College 19
21. Key Question
Can Social Media be a tool to
develop an alternative economy in
Appalachian communities?
3/23/2013 Peter H. Hackbert, Berea College 21
22. We observed and we listened to
the KRADD business owners,
attraction and destination
operators.
3/23/2013 Peter H. Hackbert, Berea College 22
23. Summer 2011
We conducted KRADD social media
workshops
3/23/2013 Peter H. Hackbert, Berea College 23
28. Summer 2012
We researched Kentucky Tourism
3/23/2013 Peter H. Hackbert, Berea College 28
29. Kentucky Visitor Profile Study
Daniel Boone Country Region
September 2010 – August 2011 Visitors
Prepared for:
The Commonwealth of Kentucky
Department of Travel and Tourism
Prepared by:
3/23/2013 Peter H. Hackbert, Berea College 29
30. 3rd largest industry in Kentucky,
Tourism is the
providing $3.3 billion in salaries annually
This is despite only 34% of first-time Kentucky
visitors actually recalling seeing any advertisements or
promotions for Kentucky prior to their visit.
3/23/2013 Peter H. Hackbert, Berea College 30
31. The Daniel Boone Country Visitor
Average Income : $68,560
Average Age: 50.8
Average Travel Group Size: 3
69% short pleasure trip
53% use internet
3/23/2013 Peter
96%
Recommend their visit to others: H. Hackbert, Berea College 31
32. 115 million Americans live
within a day’s driving distance
3/23/2013 Peter H. Hackbert, Berea College 32
34. Imagine
How would you spend 36 hours in
the KRADD region?
3/23/2013 Peter H. Hackbert, Berea College 34
35. 36 Hours in the
KRADD Region
3/23/2013 Peter H. Hackbert, Berea College 35
36. Online consumer recommendations are
the second most trusted source of brand
advertising, second only to
“recommendations from people I know” in
a global 2012 study of 28,000 consumers in
56 countries
Source: Nielson, “Consumer Trust in Online, Social and Mobile Advertising Grows, 2012
3/23/2013 Peter H. Hackbert, Berea College 36
37. "Traveler/tourist persona profile
gives you a chance to truly
empathize
with target market segments,
stepping out of the role as someone who wants
to promote a product and see, through your
travelers' eyes…”
Peter H. Hackbert
3/23/2013 Peter H. Hackbert, Berea College 37
38. 34 Personas
created in 2012
3/23/2013 Peter H. Hackbert, Berea College 38
39. 1. Traveler and Tourist Personas
3/23/2013 Peter H. Hackbert, Berea College 39
43. Westons’ Travel Goals & Strategy
• More Spontaneity
• Wide open road with
unplanned stops
• Download apps
• Love of history
• Good foods and
scenic roads
3/23/2013 Peter H. Hackbert, Berea College 43
44. The Weston’s Next Steps
• Once returning home from their rally the
Weston’s…
• Uploaded multiple pictures on facebook
• Wrote reviews on their food and lodging
• Told their friends about their trip and passed
along their brochures
• Planned an annual trip to Hazard for the
Cherokee Rally Tag- A-Long
3/23/2013 Peter H. Hackbert, Berea College 44
45. 2. Traveler and Tourist Personas
3/23/2013 Peter H. Hackbert, Berea College 45
46. Joseph Atkins
3/23/2013 Peter H. Hackbert, Berea College 46
Images.google.com
Images.google.com
47. 45 years old
Works in Cincinnati
Restaurant Manager
Married
No children
History Buff
45 Years Old Social Media Experience
Wife is in Chicago
$1,100 budget
Travels by car
Visit a buddy at Alice Lloyd college
3/23/2013 Peter H. Hackbert, Berea College 47
Images.google.com
48. What got him to stop?
3/23/2013 Peter H. Hackbert, Berea College 48
Tripadvisor.co
m
55. Joseph Atkins Next Steps
• Returning home from his trip
• Uploaded multiple pictures on Facebook
• Wrote reviews on Yelp, Google+ and
TripAdvisor
• Told his friends about his trip and passed
along his comments
• Planned an annual trip to Perry County, KY
3/23/2013 Peter H. Hackbert, Berea College 55
56. Who is the next
DUKE in Joe’s
restaurant?
Use social
media to
acknowledge
loyal local
customers
3/23/2013 Peter H. Hackbert, Berea College 56
57. 3. Traveler and Tourist Personas
3/23/2013 Peter H. Hackbert, Berea College 57
58. Cameron Bruce
Sourced: Google images
19 years old 51 years old
3/23/2013 Peter H. Hackbert, Berea College 58
59. Patrick Todd
16
years
old
49 years
old
Source: Google
images
3/23/2013 Peter H. Hackbert, Berea College 59
68. 4. Traveler and Tourist Personas
3/23/2013 Peter H. Hackbert, Berea College 68
69. Cycling Through Appalachian
Serenity
How to Spend a Weekend in Berea as a
TransAmerican Bicyclist
By: Jenna Brooks
Hometown: Alexandria, KY
Class: Rising Junior
Major: Business Administration
70. America’s oldest and most used route.
Reference: America's Bicycle Travel Inspiration & Resource - Adventure Cycling Association."
104. Reflection Session Framework
“I learned that” …
“I learned this when” ….
“This learning matters because” …
“In light of this learning” …
Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning: Practical Tools for Critical
Reflection in Service-Learning, Center for Excellence in Learning through Service Campus Christian Center &
Center for Transformative Learning, Berea College, February 3, 2012
3/23/2013 Peter H. Hackbert, Berea College 104
105. 6. Traveler and Tourist Personas
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106. Joseph and Marry Christian
Picture courtesy; http://www.genuinekentucky.com/wp-
content/uploads/2011/01/2011-Kentuckys-Visitor-
Guide.jpg
110. 10:30 Berea College
Visitor Center
Fee had written to the
American Missionary about
the need for a higher
school "which would be to
Kentucky what Oberlin is to
Ohio, antislavery, anti-
caste, anti-rum, anti-sin. . .
. Why can we not have
such a school here?"
Picture courtesy: Indigenous innovators, berea.com
111. Science Building and Fee
Glade Area
Picture courtesy: Indigenous innovators/facebook
116. 9:00 am Craft Tour to actually see
students weaving, making brooms and
wood working
117. Video
Video Courtesy: facebook/Indigenous innovators
118. 10:30 AM Meeting with Vice
President, Michelle L. Janssen
• Discussion on how to
donate to college
Picture Courtesy: facebook/Indigenous innovators
119. 12:30 pm Lunch at Papa Leno’s
Picture Courtesy: facebook/Indigenous innovators
http://www.flickr.com/photos/twofishblu/4660865414/
120. Old Town, Eco Village and
Berea Center for Arts
PictureCourtesy: facebook/Indigenous innovators
121. Berea College’s Convocation Program
• Former Berea College student and today's
successful entrepreneur talks about his experience
and the how Berea Changed his life.
Video Courtesy: facebook/Indigenous innovators,
berea.com
122. Meeting with Convocation
Speaker and EGP Program
and EPG Cohort 9
Dr. Peter Hackbert
Picture Courtesy: facebook/Indigenous innovators,
berea.com
123. Email to College President
Dear Dr. Larry Shinn,
Berea College is doing a noble job. We are amazed by its mission,
vision and student led activities. We congratulate Lyle D. Roelofs
for continuing further this noble cause as you are retiring soon.
We will be back soon with a gift of 5 million dollars.
Very truly yours,
Mr. and Mrs. Christian.
125. Reflection Session Framework
“I learned that” …
“I learned this when” ….
“This learning matters because” …
“In light of this learning” …
Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning: Practical Tools for Critical
Reflection in Service-Learning, Center for Excellence in Learning through Service Campus Christian Center &
Center for Transformative Learning, Berea College, February 3, 2012
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127. 1,214 Social Media Reviews
250,000 free views
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128. Four Tips for KRADD Leadership
1. Claim your business listings (It’s free!)
2. Encourage multicounty reviews (more =
better)
3. Monitor what’s being said in the Counties
4. Start at SOMOLO campaign
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133. …link ecotourism and heritage
tourism………..contained the potential for
building an alternative
economy, one that promises greater
monetary returns for local residents, the
preservation of rural traditions, and the
protection of sensitive natural resources
to [SOMOLO] social, mobile, local,
economy
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.
134. KRADD Chamber Actions
1. Recommend KCTC execute social/mobile
certificate program
2. Expand the Tourism Definition
3. Use KY State Park Assets
4. Explore KY Trail Town models
5. Stimulate social media for the local
economy via mobile
6. Collaborate across KRADD county lines
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