The document provides information about the Indian spice industry and trade. It states that in 1998 there were 364 manufacturer exporters of spices in India, with the top 100 exporters contributing over 80% of exports. It also lists the major spices exported from India and their main importers, including the US, China, UAE, and Malaysia. Finally, it discusses Malaysia's demand for Indian spices and provides statistics about Malaysia's population and distribution.

2.  1998 registered exporters
 364 manufacturer exporters
 100 exporters (5%) contribute over 80%
of exports
 98 units with in-house laboratories
 16 spice house certificate holders
 5 units certified under iso 9000
 Indian spices logo provided to
retail/institutional packs
 55 spice brands registered with the board

3.  Spices form an important part of virtually
all recipes in all cultures, not only for their
flavor and seasoning of foods but also for
their numerous medicinal values
 The demand of Indian spices is high in the
global market due to their rich aroma,
texture, and taste
 The major importers of Indian spices are
the US, China, the UAE and Malaysia

4. • Pepper Corns
• Ginger
• Turmeric
• Red Chillies
• Cardamom (Green)
• Cumin Seeds
• Cloves
• Cinnamon
• Nutmeg
• Coriander
• Fennel

5. QUALITY CERTIFICATION SYSTEM
AWARDEDTO PROCESSOR EXPORTERS HAVING EXCLUSIVE FACILITIES FOR MEETING
PRESCRIBED STANDARDS OF QUALITY PROCESSING
AWARDEDTO EXPORTERS OF SPICES INCLUDING MERCHANT
EXPORTERS OF BRANDED CONSUMER PACKS/INSTITUTIONAL PACKS

6. 502750
525750
575270
699170
0
100000
200000
300000
400000
500000
600000
700000
800000
2009-10 2010-11 2011-12 2012-13
9.41%
21.53%
4.57%

7. 432
204
42 31 16
640
474
162
57
18
0
100
200
300
400
500
600
700
USA Germany Netherlands UK France
2012-13
2013-14

8.  It imports spices on a large scale.
 There is a greater demand for Indian spices.
The population of Malaysia is 27544000.
 Its density is 82 per sq.km the population
consists of 62% Malays, 24% Chinese, 8%
Indians.

9. GEOGRAPHIC
The population of Malaysia is 27544000.
 Population distribution is uneven, with
some 20 million residents concentrated on
the Malay Peninsula.
 Malaysia has extensive roads that connect
all major cities and towns

10. BEHAVIOURAL (food habit)
 Malay Food
 Chinese Food
 Indian Food
 Hawker Food
 Nyonya Food
 Breakfast

11.  PEPPER – 700/KG
 CARDAMOM – 1560/ KG
 CHILLI - 1563/KG
 TURMERIC – 120/KG
 CUMIN SEEDS - 170/KG
 CORIANDER - 115/KG
 CLOVES - 900/KG
 SAFFRON - 203250/ KG
 GARLIC – 150/KG

12. To tie up with the most reputed hotels of Malaysia like –
• Swizz Garden hotel
• Dersott Regency hotel
• New Millenium hotel
• Renaissance hotel
Promotion through retail chains throughout the place of launch.
Advertisements through media such as –
• News papers
• Magazines

13.  As all spices are organic, food fungus tends to set into them
easily. The spice powders are desiccated, i.e dehumidified
and dried by heavy dehumidifying machinery and then put
into air and water tight plastic bags after being carefully
weighed .
 Our emphasis has always been on "A" Grade quality raw
materials, that are meticulously inspected from the
country's best fields. The cleaning , roasting and blending is
carried out in a fully automated plant. We have our own
Quality Control laboratory for the scrutiny of quality. The
quality of raw materials, proportions, blends must meet the
authentic standards set by the company.

14.  The distribution system for spices is very
complex, encompassing systems for finished
product and domestic processing, shipping,
and marketing. The most common channel of
spice distribution in Malaysia is through
retailer and wholesaler.

15.  Wide range of products and assortments
available in mono cartons / sprinkler packs /
pouches that are easy-to-carry and use
 Needed less for cooking as they don’t contain
fillers
 LowTemperature Grinding (LTG) prevents
evaporation of volatile oils and delicate oils
from spices
 Retains original aroma that gives authentic
flavor to the food
 Good availability at most popular retail chains

16.  Many similar options available hence
brand switching it high

17.  ‘Indian spice’ is popular in North and
Central India. With its cultural specific new
products like Sambhar Masala, Fish Masala
can establish itself in other parts of the
country
 Promote at 5-star hotels, top-notch
caterers
 Export ‘Indian Spice’

18.  Health conscious people preferring less
spices
 Entry of international brands

19.  Product and Packaging Development and
Bar Coding
 Brand Promotion
 ISO/HACCP certification

20.  Organic fumigation Chambers (Optional)
 Seed Cleaning Line
 Grinding Line/ Mill
 Steam Sterilizer
 Vacuum Sealing Machine
 Metal Detector
 Adoption of Hi-Tech in Spice Processing
 Setting-up/up-gradation of in-house quality
control laboratory
 Quality certification, validation of check
samples and training of laboratory personnel

21.  Sending Business Samples Abroad
 Printing Promotional Literatures/Brochures
 Packaging Development and Bar Coding for
promoting spices and spice products

22.  Utilization of the services of national or
international research institutes for developing
new spice products/applications or for
establishing traditional and non-traditional
values.
 In-house research programmes by entities with
sufficient infrastructure facilities.
 Clinical trials to establish and validate therapeutic
properties of spices through reputed third parties.
 Patenting and product registration in consuming
countries.

23.  Participation in International
fairs/exhibitions
 Participation in International
meetings/seminars is assisted for
market expansion.

24.  Name of the traveler
 Ticket number
 Flight No.
 Date of departure from India
 Sectors/countries visited
 Class in which traveled
 Economy excursion class fare for
sectors/countries visited.

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