Star Agro Marine exports Ltd started production from a purpose built site in Nellore, India in 2005. In 2008 we successfully achieved BRC, SEDEX and Best Aquaculture Practices. The company also has a strong policy towards its ethical and social responsibilities. We have an on-going programme within the local community and remain committed to support such issues.
1. STAR AGRO
MARINE EXPORT PVT LTD
CORPORATE PRESENTATION
September, 2015
among the first Indian frozen seafood facilities to launch 100% ‘hand crafted shrimp’ to the
world markets
3. Confidential Information, The information contained herein is subject to change without notice.
Corporate - Factsheet
4. Confidential Information, The information contained herein is subject to change without notice.
Factsheet
Founded in 1998
People
450 People
Organization
Presence
India
USA
UK
Group
• Star Agro Marine Exports (P) Ltd
• Star Aqua International
• Star Agro Marine Foods Ltd
• Star Agro Marine Inc
Farms and Factory
@
• 4 farms in Nellore district
• 94 ponds with 10 tons of HO
shrimp per harvest per pond
• CP Feed, Avanti Feed, India,
BAP Dec 2014, BAP mid 2016
• 4800Sqmt factory running 2
shifts and 24*7
• 9000MT per year processing
capacity
Contact Details
Founders
Shaik Abdul Aziz
Shaik Abdul Jaleel
experts in sourcing and
exporting sustainable
shrimps, manufacturing,
aquaculture farming and
Hatchery production
5. Completeness Of Our Offering
v
v
Sourcing, Seeding & feeding
responsible breeding, using best in class feeds
Farming
responsibly cultivating, harvesting, processing &
packaging premium value-added white shrimp
v
Processing
ramped up for an increased output of 10,000 metric tons per year
including an in-house hatchery & doubling farm supply base to 400
hectares.
v
Packaging
fast, accurate & reliable multi-head weighing machinery permitting
a vast array of packaging options (white label and otherwise)
v
Logistics
marketed & managed via our downstream wholly owned sales entities in
the UK & North America with strong alliances and partnerships globally
v
v
v
v
v
Partnerships
a diverse and enduring history of relationships across the globe, getting a thumbs-up from
discerning customers in the UK, Europe, USA and the Middle East
Social Responsibility
community outreach programs, social-ethical
practices & economic balance
Eco Friendly Practices
active concern for the environment, health & safety ,
welfare compliance
Quality and Certifications
GAA/BAP Farm and Plant Standards and wide array of
certifications
Sourcing / Supply Chain
manage all facets of our supply chain ensuring
continuity - supply, quality and reliability
A Sustainable
Ecosystem
Built on strong foundation of
trust and empathy
among the first Indian frozen seafood facilities to launch sustainable shrimp to the world markets
6. COMMITMENT TO QUALITY
• A team of genuine, passionate people
• Dedicated to total quality control management
• Commitment to high efficiency, focused service,
sound ethics and environmental concern in
everything we do
• Responsibly farmed and processed products using
best aquaculture practices
7. Business Development
Operations, Sales and
Customer Care
Farming (seed, feed.
harvest) and Sourcing
Business Development
Operations, Sales and
Customer Care
Star Agro
Marine, Inc - USA
Star Aqua
International - India
Star Agro Marine
Foods Ltd - UK
Processing & Packaging,
Storage and Export
Star Agro Marine Exports (P) Ltd - India
Organization Structure
9. Milestones
Founded By Shaik Abdul Aziz, Shaik Abdul Jaleel
1998
2002
State of art IQF Cooking & Freezing Facility. Expanded to Americas
2005
Purpose built production facility – Created STAR AGRO MARINE EXPORT LTD
10. Total Quality Control Management – Certifications include BRC, SEDEX, Best Aquatic Practices
2008
2010
Started Direct Marketing of sustainable shrimp products to
Big Box, Traditional Retail and Major Food Service Operators
2012
Launched Wholly Owned Sales Logistics Subsidiaries in UK & Americas
2015
Star Agro Marine Export Limited – Remains India’s largest, most passionate hand producers of
premium farmed white shrimp
11. Additional processing capacity of 10,000 metric tons per year
Adding in-house hatchery
Doubling farm supply base to 400 hectares
Added Facility
State of the Art high risk shrimp production facility
A total separation between high & low care production zones
Fast, accurate & reliable multi-head weighing machinery permitting a vast array of packaging options
New Sales and Marketing Strategies
Strengthening UK & Americas operations via strategic sales, marketing and logistics, technology
intervention (mobile app for order–deliver-pay cycles, Microsoft Dynamics ERP)
NEW ADDITION – HIGH RISK FACILITY
13. KEY HIGHLIGHTS OF HIGH RISK FACILITY
• Automated production and packing
• Very minimal human intervention
• A multi 48-head wiegher
• Packing in retail bags down to 200gm and upwards
to 10kilos
• Unique octo frost freezing process minimizing
clumping
• Rainfall chilling reducing water circulation
• Positive air pressure and air filtration system
14. Vision
• To become a 4 star BAP accredited and integrated
producer of farmed warm water shrimp offering full
traceability from feed through to the finished product.
• Focus on continuity of quality and supply, commercial
and market trends, sustainability, ethical,
environmental and with a high level of service and the
willingness to work with our customers in support of
their needs and requirements.
15. Confidential Information, The information contained herein is subject to change without notice.
Product Capabilities
16. Seed Testing
before stocking
Batch wise
feed testing by the mill and at farm
Tight control and adherence to farming
guidelines, complete traceability of the
inputs.
SEED FEED DIRECT FARMER
Pre Harvest test by the
Internal lab
FARM
Pre export testing in external Lab
Positive release
PROCESSING PLANT
Antibiotic Free Products
To ensure pure, natural and delicious offerings, each product coming out of Star Agro is responsibly grown, handcrafted, sensibly processed, flash
frozen within hours from the pond, and free from any chemicals, antibiotics, artificial growth hormones, or poultry and mammalian products in
feed.
17. OUR BRANDS - STAR
Shrimp
• Cooked & Raw PDTO
• Cooked & Raw PD
• Raw PD Blocks
• Cooked & Raw HLSO
• Cooked & Raw Whole
• Butterfly, EZ peel, Skewer
• Marinade
• Fresh Water
• Black Tiger
Tailor made packaging design aligned to customer
branding needs
18. CAPABILITIES
• Head On for further cooking in the EU
• Head On for Asian & Latin American markets
• Needle Deveined Raw & Cooked Shrimps
• Cooked In Shell, Hand Peeled SKUs
• Skewered Dry & Wet Marinated SKUs
• Shrimp Rings & Trays
• Fresh water
• Breaded & Battered (coming soon)
• Par Fried / Tempura (coming soon)
19. SUGGESTIVE RECIPES
• American Barbecued Shrimp
• Spiced Grilled Shrimp and Okra
• Grilled Lemon-Bay Shrimp
• Prawns with garlic butter
• Indian Grilled Shrimp with cilantro mint chutney
• Prawn Masala
• Shrimp Jalfrezi
• Shrimp Scampi Pasta
• Shrimp Rava Fry
• Shrimp Biryani
• Shrimp in Wok
• Indian Coconut Shrimp
and many many more from ‘Chef Lab’..
20. TOP 5 CUSTOMERS - USA
• C&S Wholesale Grocers
• Stavis Seafood
• Safeway
• Restaurant Depot Enterprises
• Choice Canning Company, Inc
• CP Foods (UK) Ltd
• The Big Prawn Company
• Piranha Seafoods Ltd
• Lyons Seafoods Ltd
• Mohammed Gulistan Khan & Co. Ltd
TOP 5 CUSTOMERS - UK
22. Confidential Information, The information contained herein is subject to change without notice.
RESOURCES
People
• Staff on payrolls - 450
• Live-in Staff – 108
• Quality Control & Assurance - 15
• Lab / R&D - 3
Infrastructure
• 4800Sqmt factory running 2 shifts and
24hours*7days a week
• 10000MT per year processing capacity
• Raw Block (2 block freezers) =0.75MT/hour
• Raw Peeled IQF New Giro =1.2MT/hour
• Cooked IQF =0.6MT/hour
23. SEED & FEED
• All Star Agro shrimp are meticulously sourced by
our experienced team
• Seed testing before stocking in the farm
Internal/external lab
• Best in class feeds from BAP mid 2016 CP Feed,
Avanti Feed, India, BAP Dec 2014
• Feed testing by the mill and at farm level batch-
wise internal lab
24. FARMS
• All of our products are responsibly farmed and
processed
• We use best aquaculture practices that conform to
protocols exceeding The Food & Agriculture
Organizations Global Food Safety Initiative
benchmarks.
25. PROCESS
• Cumulative 100 years of experience in sea food
processing and marketing
RAW MATERIAL INTAKE
DEHEADING & CLEANING
PRE PROCESSING
26. PROCESS
• High level of quality control ensures that our
product is segregated and processed at our state
of the art factory equipped with Steam Cooking
Lines, IQF & Blast freezing, unique freezing
technology, Flake Ice Makers plus modern Cold
Storage with a racking system
GRADING
DEVIENING
INSPECTION
27. PROCESS
GRADING AND SIZING
IQF FREEZING
COOKING CONVEYOR
• All of our products are responsibly farmed, and
processed, using best aquaculture practices that
conform to protocols of Food & Agriculture
Organizations Global Food Safety Initiative
benchmarks
28. PROCESS
• We support GAA/BAP FARM & PLANT
STANDARDS with current BAP & BRC
certifications
TEMP CHECK
SORTING
PACKAGING
29. PROCESS - PACKAGING
• Automated, horizontal, form/fill/seal poly bagging
system to portion control packs down to 200gm
and upwards to 10kilos
• Tailor made packaging design aligned to customer
branding needs
30. PROCESS – ADHERENCE AND QA
• ISO 22000:2005
• USFDA
• BRC (version 6)
• BAP
• SEDEX Social Ethical
• HACCP
Independent product inspection services prior to
shipment available
31. PROCESS - EQUIPMENT
• Plate Freezers: Capacity 20 MT Daily
• IQF Tunnels: 2 tunnels
• Freezing Style:
• Block Freezing: 2 plates
• IQF Freezing: 2 tunnels (high risk and low risk)
• Freezing Weight Capacity by Type :
• RHLSO Blocks: 20 tons /day
• Raw Peeled Products IQF: 22 tons /day
• Cooked Products IQF: 12 tons /day
• Positive Air and filtration system in High risk
• Metal detection system
32. PROCESS - SUPPLY CHAIN, LOGISTICS
• Exclusive fleet of refrigerated trucks and external
cold stores, ensuring smooth and efficient transit
• Close working relationship with shipping lines to
ensure safe passage to destination points
33. Confidential Information, The information contained herein is subject to change without notice.
Accreditations and
Certifications
34. ACCREDITATION & CERTIFICATION
• Dedicated to quality, we pride ourselves on being a
team of genuine, passionate people.
• We nurture an unwavering commitment to high
efficiency, focused service, sound ethics and
environmental concern in everything we do
36. Confidential Information, The information contained herein is subject to change without notice.
Complete lifecycle Solutions
o Uncompromised product matching to
specification and delivery
o Paramount Quality
o Startup attitude and ever evolving
o Innovative attitude to product
and factory development
3600 sea
food
services
People and Process
o We follow a strict code of conduct that is
grounded in respectful treatment of our
colleagues & workers
o Our fair & thoughtful employee framework is
in perfect accord with ILO conventions &
SEDEX monitoring of our sustainable &
ethical supply chains
o We align to customer code of practices
SUSTAINABLE
Product Range
Perfected and Certified Products
o Responsibly farmed and
processed using best aquaculture
practices that conform to protocols
exceeding” The Food &
Agriculture Organizations Global
Food Safety” initiative
benchmarks
PEOPLE AND
PROCESS
KEY DIFFERENTIATORS
37. Confidential Information, The information contained herein is subject to change without notice.
Practices – Ethical, Sustainable
& Socially Responsible
38. ETHICAL & SUSTAINABLE
• Active concern for the environment, health & safety
at work
• Our employee framework is in perfect accord with
ILO conventions
• SEDEX monitoring of our sustainable & ethical
supply chains include all stake holders in the start
group eco system
• Social-ethical practices & economic balance
39. SOCIALLY RESPONSIBLE
• Community Welfare Scheme
• HAAC Trust
• Local Community Support Projects
• Free Medical Aid For Staff and the Needy
• Education Sponsorship For Deprived Children &
Higher Education Students
• Interest Free Loan For Employees
41. GOING FORWARD
Utilizing Additional Facility
• New facility exclusively focused on high risk shrimp
production
• A total separation between high & low care
production zones
42. GOING FORWARD
New Sales and Marketing Strategies, Technology
Intervention
• Strengthen our UK & North America operations via
strategic sales, marketing and logistics
• New product line – fresh water shrimp, fisheries
• Technology Intervention - Mobile app for order–
deliver-pay cycles, Microsoft Dynamics ERP
43. THANK YOU
THANK YOU
INDIA
Star Agro Marine Exports Pvt. Ltd.
Nellore, Andhra Pradesh, India
UK
Star Agro Marine Foods Ltd
Unit 3 Fallings Park Industrial Estate
Park Lane Wolverhampton UK – WV10 9QA
USA
Star Agro Marine Inc
133 N San Gabriel Blvd.,
Suite 204, Pasadena, CA 91107