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Internal Communication
Media Plan


Jakarta, Dec 2007




Prepared by
Indarti Primora B Harahap
Definition

  All official communication exchanges in
   the scope of the company
  A communication media between
   management and employees as well as
   among the employees




                                    Indarti Primora Harahap
Objective

All employees can get the same
information about the company activities,
programs, cooperation and policies, also
products, services, and promos offered by
company as well as other relevant
information such as employees news etc.




                                   Indarti Primora Harahap
Function

 To help employees understand the vision and mission
 To socialize and internalize the corporate culture
 To inform the corporate direction in the future
 To provide information about the important decisions
  taken by management
 To give directions on the roles and responsibilities of
  all employees
 To inform the company’s needs (such as internal
  recruitment etc)
 To get feedback from the employees (such as survey
  etc)
                                                Indarti Primora Harahap
Function

 To increase the active participation of employees
 To help companies achieve the goals and targets
  more easily
 To build the engagement, sense of belonging and
  pride of the employees




                                           Indarti Primora Harahap
Criteria

 Transparent
 Real time and up to date
 Simple
 Informative
 Independent
 Can be trusted
 There is a balance between management and
  employee information
 Upward, downward and horizontal
  communication
                                     Indarti Primora Harahap
Expected condition

 Employees should know information of
  their company.

 Need supporting infrastructure for sharing
  information related to the company to all
  employees.




                                         Indarti Primora Harahap
Type of Media

    E-mail
    Regular town hall meeting
    Printed media
    On line media
    Coordination Meeting
    Coffee Morning


                                 Indarti Primora Harahap
Proposed Program

Real Time Info (News on Demand) :
o SMS blast
o Running text

Comprehensive Info :
o Printed media
o On line media
o Town Hall Meeting
o Coordination Meeting
o Coffee Morning
                                    Indarti Primora Harahap
Real Time Info

Objective
 Share real time information about the new
  program, product/service and cooperation.

Frequency
 Based on demand




                                        Indarti Primora Harahap
Comprehensive Info

Objective
 Share all related information to all employees (incl.
  policies, corporate news, product and services,
  employee's news etc).
 Media for bridging the employees with the company as
  well as among the employees.

Frequency
   Every month for printed media
   On time for on line media
   Twice a year for Town Hall Meeting
   Quarterly for Coordination Meeting & Coffee Morning

                                                    Indarti Primora Harahap
Thank You




            Indarti Primora Harahap

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Internal communication media plan general

  • 1. Internal Communication Media Plan Jakarta, Dec 2007 Prepared by Indarti Primora B Harahap
  • 2. Definition  All official communication exchanges in the scope of the company  A communication media between management and employees as well as among the employees Indarti Primora Harahap
  • 3. Objective All employees can get the same information about the company activities, programs, cooperation and policies, also products, services, and promos offered by company as well as other relevant information such as employees news etc. Indarti Primora Harahap
  • 4. Function  To help employees understand the vision and mission  To socialize and internalize the corporate culture  To inform the corporate direction in the future  To provide information about the important decisions taken by management  To give directions on the roles and responsibilities of all employees  To inform the company’s needs (such as internal recruitment etc)  To get feedback from the employees (such as survey etc) Indarti Primora Harahap
  • 5. Function  To increase the active participation of employees  To help companies achieve the goals and targets more easily  To build the engagement, sense of belonging and pride of the employees Indarti Primora Harahap
  • 6. Criteria  Transparent  Real time and up to date  Simple  Informative  Independent  Can be trusted  There is a balance between management and employee information  Upward, downward and horizontal communication Indarti Primora Harahap
  • 7. Expected condition  Employees should know information of their company.  Need supporting infrastructure for sharing information related to the company to all employees. Indarti Primora Harahap
  • 8. Type of Media  E-mail  Regular town hall meeting  Printed media  On line media  Coordination Meeting  Coffee Morning Indarti Primora Harahap
  • 9. Proposed Program Real Time Info (News on Demand) : o SMS blast o Running text Comprehensive Info : o Printed media o On line media o Town Hall Meeting o Coordination Meeting o Coffee Morning Indarti Primora Harahap
  • 10. Real Time Info Objective  Share real time information about the new program, product/service and cooperation. Frequency  Based on demand Indarti Primora Harahap
  • 11. Comprehensive Info Objective  Share all related information to all employees (incl. policies, corporate news, product and services, employee's news etc).  Media for bridging the employees with the company as well as among the employees. Frequency  Every month for printed media  On time for on line media  Twice a year for Town Hall Meeting  Quarterly for Coordination Meeting & Coffee Morning Indarti Primora Harahap
  • 12. Thank You Indarti Primora Harahap