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Corporate culture development

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Corporate culture development

  1. 1. Corporate Culture Jakarta, Nov 1999 Prepared by : Indarti Primora B Harahap Corporate Culture 1 prepared by Indarti Primora B (IPB)
  2. 2. Basic of Shared Value • Learning Organization (Senge, 94) • Innovation (Bennis, 97; Hamel & Prahalad,94) • Team Work (Rehfeld, 94)Jakarta, Nov. 1999. Corporate Culture 2 prepared by Indarti Primora B (IPB)
  3. 3. LEARNING ORGANIZATION• Tujuan : untuk menuju perbaikan• Dianggap berhasil, jika proses pembaharuan & perbaikan itu meluas & menjadi bagian dari seluruh sistem.• Perusahaan harus menyesuaikan diri dengan perubahan, tapi tetap memperhatikan stabilitas & kontinuitas untuk dapat berfungsi dengan baik tapi tidak statis.• Peranan manajerial  mempertahankan keseimbangan dinamis antara kebutuhan akan stabilitas & kontinuitas perusahaan dengan kebutuhan akan adaptasi & inovasi.Jakarta, Nov. 1999. Corporate Culture 3 prepared by Indarti Primora B (IPB)
  4. 4. Faktor yang mendorong terjadinya perubahan dalam perusahaan :  Lingkungan Eksternal  Regulasi  Industri (karakteristik dan tingkat persaingan)  Sasaran  Teknologi  Psiko-sosial  ManajerialJakarta, Nov. 1999. Corporate Culture 4 prepared by Indarti Primora B (IPB)
  5. 5. Keseimbangan Dinamis Perusahaan, meliputi dimensi : – Cukup stabilitas  memudahkan tercapainya sasaran-sasaran jangka pendek. – Cukup kontinuitas  menjamin perubahan yang baik dari setiap sumber daya perusahaan (resource). – Cukup adaptabilitas  menanggapi peluang & perubahan eksternal. – Cukup inovatif  dapat proaktif terhadap lingkungan eksternal.Jakarta, Nov. 1999. Corporate Culture 5 prepared by Indarti Primora B (IPB)
  6. 6. INOVASI• Teknologi adalah penerapan ilmu pengetahuan untuk pelaksanaan kegiatan secara lebih efektif.• Teknologi berdampak pada : – Struktur – Sistem Psiko-sosial, a.l. satisfaction, quality, expectation, authority. – Sistem ManajerialJakarta, Nov. 1999. Corporate Culture 6 prepared by Indarti Primora B (IPB)
  7. 7. PRESTASI• Prestasi = efektivitas, efisiensi & kepuasan.• Peningkatan efisiensi  ukuran peningkatan produktivitas.• Peningkatan produktifitas dihasilkan oleh 3 sumber primer : 1. Teknologi 2. Keahlian manajerial 3. Sumber daya manusia (proses recruitment dan pengembangan SDM yang jelas serta terarah menjadi salah satu faktor penting)Jakarta, Nov. 1999. Corporate Culture 7 prepared by Indarti Primora B (IPB)
  8. 8. SASARAN• Diperlukan di setiap prestasi & hasil kerja langsung yang secara vital mempengaruhi kehidupan & perkembangan perusahaan (Peter F. Drucker)• Perusahaan harus memiliki sasaran & tujuan yang jelas dan implementatif.• Disampaikan kepada setiap individu di dalam perusahaan.Jakarta, Nov. 1999. Corporate Culture 8 prepared by Indarti Primora B (IPB)
  9. 9. CORPORATE CULTURE• Meliputi sasaran, tujuan, ideologi perusahaan & garis-garis pedoman yang kukuh yang membentuk perilaku setiap individu dalam melakukan segala bentuk kegiatan untuk mencapai sasaran utama & tujuan perusahaan (Fremon E. Kast & James E. Rosenzweig, “Organization & Management”.)• Merupakan perekat sosial atau normatif bagi seluruh perusahaan, sistem nilai & kepercayaan yang dianut bersama yang membentuk norma-norma perilaku & gaya kepemimpinan (Nicholas Geogiardis, “Culture Change in British Airways”, MCE Paper, Lisbon, 1987)Jakarta, Nov. 1999. Corporate Culture 9 prepared by Indarti Primora B (IPB)
  10. 10. Corporate Culture melaksanakan beberapa fungsi penting : 1. Identitas untuk seluruh perusahaan 2. Komitmen 3. Stabilitas sistem sosial Corporate Culture mempengaruhi perilaku : 1. Nilai-nilai perusahaan 2. Iklim perusahaan 3. Gaya kepemimpinan (management style)Jakarta, Nov. 1999. Corporate Culture 10 prepared by Indarti Primora B (IPB)
  11. 11. Culture/ Technology Core Value EFEKTIVITASJakarta, Nov. 1999. Corporate Culture 11 prepared by Indarti Primora B (IPB)
  12. 12. PROSES TRANSFORMASIPADA ORGANISASI Core Value • Entrepreneurial • Centralization • High Diversification • Professional • Decentralization • FocusJakarta, Nov. 1999. Corporate Culture 12 prepared by Indarti Primora B (IPB)
  13. 13. • Problem : There is entrepreneurial & managerial work and the two are not the same. You can’t be a successful entrepreneur unless you manage & if you try to manage without entrepreneurship, you are in danger of becoming a bureaucrat.• Solution : Build a balance organizational structure & culture that rosters both the entrepreneurial & professional drivers in company.Jakarta, Nov. 1999. Corporate Culture 13 prepared by Indarti Primora B (IPB)
  14. 14. CORE VALUE General Corporate Culture (Holding Company) Sub Culture Sub Culture Sub Culture (Business Unit) (Business Unit) (Business Unit)Jakarta, Nov. 1999. Corporate Culture 14 prepared by Indarti Primora B (IPB)
  15. 15. SOCIALIZATION OF CORE VALUE CORE VALUE General Corporate Culture CEO Business Business Business Unit Unit UnitJakarta, Nov. 1999. Corporate Culture 15 prepared by Indarti Primora B (IPB)
  16. 16. General Corporate Culture Sub Culture Top Management All MembersJakarta, Nov. 1999. Corporate Culture 16 prepared by Indarti Primora B (IPB)
  17. 17. GENERAL CORPORATE CULTUREfor example Professional Achievement & Quality Honestly & Mutual Trust Equal Opportunity & Fair TreatmentJakarta, Nov. 1999. Corporate Culture 17 prepared by Indarti Primora B (IPB)
  18. 18. Internal Corporate Creadofor example We are PARTNERSHIP P Professionalism will be basic philosophy A Achievement & Quality is highly priority R Resource utilization & empowerment to get optimization T Team work to support all activities N Network & Technology Development E Equal opportunity & fair treatment for every member R Result which shall be reflected in company growth & all members welfare S Satisfaction of customer is our target H Honestly & mutual trust should be a value I Innovative P Penetrate the greater marketJakarta, Nov. 1999. Corporate Culture 18 prepared by Indarti Primora B (IPB)
  19. 19. EXTERNAL KEY WORDSfor example R E F F R = Reachable E = Easiest F = Fastest F = FriendlyJakarta, Nov. 1999. Corporate Culture 19 prepared by Indarti Primora B (IPB)
  20. 20. Thank YouJakarta, Nov. 1999. Corporate Culture 20 prepared by Indarti Primora B (IPB)

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