Interesting Talks - Nathan Littleton

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This document discusses strategies for generating more leads and sales through email marketing. It recommends providing high quality, educational content to earn the trust of your email list. The document suggests focusing 80% on education and 20% on sales pitches. It also outlines elements of a successful sales email like an attention-grabbing subject line, a compelling proposition, third-party endorsements, a reason to take action, and a clear call to action.

Business

How to generate more
leads and sales with
email marketing
@NathSpeaks

It’s all in the list
Tel: 0121 288 3688
Email: hello@nathanlittleton.co.uk @NathSpeaks
It’s
all in the
list

High quality, educational
information related to
your area of expertise
@NathSpeaks

@NathSpeaks
When building
your list, think
outside the box

Subject Lines
Be interesting
Be intriguing
64% of people say they open an email because of the subject line
(Chadwick Martin Bailey)
@NathSpeaks

I’ve been caught with
my pants down
@NathSpeaks

5
@NathSpeaks
elements of a
successful sales email

An attention-grabbing
subject line
@NathSpeaks

From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack. Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.

Today's buyer is harder to reach, harder to engage, and harder to build a relationship with. Each buyer has unique organisational needs and priorities and they are better informed than ever, routinely making purchasing decisions without input from sales reps. Fortunately, establishing the right approach with buyers doesn't have to be a proposition of chance. You can anticipate and meet the needs of the buying committee by leveraging your network and feeding them the right insights at the right time. In this webinar, we will show you how to: - Track and find new pathways into a prospect account - Fuel your referral engine by leveraging your professional network on a large scale - Use proven tactics that will turn serendipitous opportunities into science

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These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia. Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.

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As a tourism provider, it is easy to talk about what you do. But is that really what your audience wants to hear? Does it inspire your customers to spend their vacation time with you? In this presentation, Kathy Wagner shares five simple questions to ask your customers that will help you target content to their needs, and some easy tools for keeping your messaging focused on your customer. She also shares a quick trick for improving the odds that customers will provide positive online reviews. Throughout the presentation, Kathy share's illustrative examples from Tourism Saskatchewan’s recently adopted consumer-focused content framework. This presentation was part of the 2017 HOST Saskatchewan Conference for tourism providers.

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The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales message, tapping into the voice of your customers, or just conveying your brand’s attitude, creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content. To spark some ideas, here are our picks for 100 of the most inspiring subject lines to land in inboxes during the 9 years since 2006, plus highlights of notable trends and events through the years that have affected email subject lines.

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In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking. You might be tapping into the voice of your customers. Or humor, wit, and pop culture references may fit your brand image. Whatever your reason, creativity in less than half the length of a tweet can give your emails the edge — especially when your subject line is backed up with great email content. To get your creative juices flowing, here are our picks for 100 of the most inspiring subject lines since 2006 — along with some notable trends and events through the years that have affected subject lines.

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When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.

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Has your contacts database ballooned into a sprawling, overwhelming mess? Are you feeling the itch to ditch any contact that’s not already in a nurturing workflow or sales conversation? Before you launch into a deleting spree, hold on. You worked hard for those contacts. A messy database is a sign you’re doing something right. At HubSpot, Nick Sal literally taught the class on contacts and list segmentation. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts. With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. He will teach you to slice and dice your contacts database like an inbound pro, keeping it clean, organized, and up-to-date.

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