Facebook fan pages can be worthwhile for businesses as they allow businesses to promote their products and services to a large audience, engage with customers, and improve search engine rankings. While creating and maintaining a fan page requires some time and resources, updates can often be automated and fan pages provide another way for potential customers to find a business online. The document examines whether fan pages are worth it for businesses and generally concludes that they are a good way to build a customer base and promote a brand.