Welcome toRISE WEEK 2013“Top 3 Ways to Uncover More QualifiedLeads For Sales”Hosted byChrista TuttleFounder & President, L...
IntroductionsWays To Uncover Qualified LeadsIdeas For Your Company [Hands on]QuestionsNetworkingAgenda Outline
Introductions
Ways to Uncover Qualified Leads
Common Opportunities•Guide Audience•Eliminate Confusion•Engage ProspectiveCustomersWays to Uncover Qualified Leads
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action
#1 Clear Call To Action• Increase conversion rates• Generate new leads• Engage existing leads and propelthrough funnel
#2 Gate Select Content
#2 Gate Select ContentExamples Include:•Analyst Reports•Select Whitepapers•Select Webcasts
#2 Gate Select Content
#2 Gate Select Content
#2 Gate Select Content
#2 Gate Select ContentSuccess example #1:•Gated a Forrester Report•Generated new leads who travelledthrough marketing funn...
#3 Nurture Leads in Database
#3 Nurture Leads in Database• Build Relationship and Stay In Touch• Gain Sales Insight• Earn Business When Ready to BuyEng...
#3 Nurture Leads in Database50%more salesready leads33%Lower costper lead
Email Marketing Stats (from Hubspot)1. 80.8% of users report reading email onmobile devices.2. 12% of people use separate ...
Email Marketing Stats (from Hubspot)5. Click-through rate (CTR) is higher whenusing the recipient’s first name in the subj...
Email Marketing Stats (from Hubspot)8. Saturday has the highest CTR at over 9%,while Sunday is second with just under 9%.9...
#1 Have a clear call to action#2 Gate select content#3 Nurture leads in your databaseThree Ways To Uncover MoreQualified L...
Ideas For Your Company
Questions
Christa TuttleLaunch Marketing512.495.9900christa@launch-marketing.comMarketing Tips:facebook.com/launchmktg@launchmktgwww...
COMMUNITY SUPPORTDid you enjoy this session?Please support local entrepreneurs and help us to keep this conference free.RI...
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RISE Austin: Top 3 Ways to Uncover More Qualified Leads For Sales

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Launch Marketing President, Christa Tuttle, recently had the opportunity to present at the RISE Conference in Austin, Texas. The presentation focused on often overlooked and easy-to-implement ideas that lead to generating more leads.

Read more: http://bit.ly/15ndruE

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  • http://www.hubspot.com/marketing-resources/marketing-statistics
  • http://www.hubspot.com/marketing-resources/marketing-statistics
  • http://www.hubspot.com/marketing-resources/marketing-statistics
  • http://www.hubspot.com/marketing-resources/marketing-statistics
  • RISE Austin: Top 3 Ways to Uncover More Qualified Leads For Sales

    1. 1. Welcome toRISE WEEK 2013“Top 3 Ways to Uncover More QualifiedLeads For Sales”Hosted byChrista TuttleFounder & President, Launch Marketing
    2. 2. IntroductionsWays To Uncover Qualified LeadsIdeas For Your Company [Hands on]QuestionsNetworkingAgenda Outline
    3. 3. Introductions
    4. 4. Ways to Uncover Qualified Leads
    5. 5. Common Opportunities•Guide Audience•Eliminate Confusion•Engage ProspectiveCustomersWays to Uncover Qualified Leads
    6. 6. #1 Clear Call To Action
    7. 7. #1 Clear Call To Action
    8. 8. #1 Clear Call To Action
    9. 9. #1 Clear Call To Action
    10. 10. #1 Clear Call To Action
    11. 11. #1 Clear Call To Action
    12. 12. #1 Clear Call To Action
    13. 13. #1 Clear Call To Action
    14. 14. #1 Clear Call To Action• Increase conversion rates• Generate new leads• Engage existing leads and propelthrough funnel
    15. 15. #2 Gate Select Content
    16. 16. #2 Gate Select ContentExamples Include:•Analyst Reports•Select Whitepapers•Select Webcasts
    17. 17. #2 Gate Select Content
    18. 18. #2 Gate Select Content
    19. 19. #2 Gate Select Content
    20. 20. #2 Gate Select ContentSuccess example #1:•Gated a Forrester Report•Generated new leads who travelledthrough marketing funnel 5X fasterSuccess example #5:•Gated Whitepaper•Generated >400 new leads in 1st month
    21. 21. #3 Nurture Leads in Database
    22. 22. #3 Nurture Leads in Database• Build Relationship and Stay In Touch• Gain Sales Insight• Earn Business When Ready to BuyEngaged Prospect &Recycled LeadSalesLeadOpp.Lead NurturingAllNames
    23. 23. #3 Nurture Leads in Database50%more salesready leads33%Lower costper lead
    24. 24. Email Marketing Stats (from Hubspot)1. 80.8% of users report reading email onmobile devices.2. 12% of people use separate work andpersonal inboxes.3. “Secrets” is the most clicked lead nurturingsubject line word.4. “Posts” and “Jobs” are the most clickedsubject line words.#3 Nurture Leads in Database
    25. 25. Email Marketing Stats (from Hubspot)5. Click-through rate (CTR) is higher whenusing the recipient’s first name in the subjectline over no use of the first name.6. CTR is higher when using the recipient’scompany name in the subject line over nocompany mention.7. 88% prefer to receive HTML emails, while12% prefer plain text from companies.#3 Nurture Leads in Database
    26. 26. Email Marketing Stats (from Hubspot)8. Saturday has the highest CTR at over 9%,while Sunday is second with just under 9%.9. Most unsubscribes happen on Tuesdayswith 0.52% unsubscribe rate.10. Clicks by button text: “Click Here” getsthe highest % of clicks over “Go” and“Submit.”#3 Nurture Leads in Database
    27. 27. #1 Have a clear call to action#2 Gate select content#3 Nurture leads in your databaseThree Ways To Uncover MoreQualified Leads for Sales
    28. 28. Ideas For Your Company
    29. 29. Questions
    30. 30. Christa TuttleLaunch Marketing512.495.9900christa@launch-marketing.comMarketing Tips:facebook.com/launchmktg@launchmktgwww.launch-marketing.com/our-insights/blog
    31. 31. COMMUNITY SUPPORTDid you enjoy this session?Please support local entrepreneurs and help us to keep this conference free.RISE is a non-profit, and your contributions help us continue delivering thevalue of a high-dollar conference with an unbeatable price tag.Please donate at www.riseglobal.org/donateBe sure to check out our other sessions and special eventsduring RISE Week 2013 at www.riseglobal.org/austin!The mission of RISE is to inspire and empower entrepreneurs at all stages.

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