A powerpoint presentation on how to create a successful email marketing campaign.

1. Successful Email Marketing
Email marketing continues to be one of the most
important and cost effective ways to communicate
with customers & prospects.
In this seminar you will learn how to integrate customer
contact info and other data into a central marketing
database, and how to design an e-newsletter that’s
inexpensive and easy to publish through the use of web
based templates.
Learn how to create e-newsletters that WIN the “inbox”
Jody Birnbaum survival test.

2. Successful e-newsletters establish powerful
e-newsletters
relationships with prospects and clients by delivering
specific and timely benefits.
A well designed e-newsletter
is the perfect way to:
Stay on the radar of your
clients & prospects
Spread the word about you
and your business
Establish you as an expert in
your field
Capture the email addresses
of your web visitors

3. Benefits of using a web based email marketing
service:
ESP’s and ISP’s
CAN-SPAM laws
List hosting & management
Technical & support staff
Proper protocols
Results & tracking
Templates are preformatted

4. Reports …

5. Metrics
Measures used to indicate
progress or achievement.

6. Contact management ...
where it all begins.
Where are all of your
contacts?
Industry software
Microsoft Outlook
Other CRM software
Google, Yahoo & AOL
Imports & Exports
CSV & Mapping Fields
Spheres of Influence

7. Target Marketing = a higher ROI
The most successful
marketers know where
their customers are
coming from
Proper list hygiene is
essential to your success
Implement a CRM
system that works for
your company
Keep it simple & easy

8. Cast a wide net.
Add a sign up box to
your website a.s.a.p.
Capture visitor emails
thru an ESP link or
your webmaster.

9. Your email database will grow quickly as your valuable information
information
is forwarded to friends and associates by your subscribers. This is
This
what’s known as “viral marketing”, and is a powerful tool in getting
what’s “viral marketing”,
your message into the hands of potential new customers.
Some of the people who should be on your list:
Some of the people who should be on your list:
Clients
Prospects
Professional organizations
Associations
Banker/CPA/Legal advisors
Vendors
Investors
Civic and Community leaders
Media
Friends & Family

10. Design for Marketing Success
Keep files of your logo
& graphics handy.
Take photos of your
events & products.
Title & organize your
photos in marketing
folders.
Use a combination of
graphics, photos &
text.

11. Design for skimming & scan-ability
Your readers are in a
hurry.
Make it easy for
them to find the key
info quickly.
Know what you are
promoting.
Anticipate the “hot
buttons” of your
readers.
Play with your words,
not with your food!

12. Use headlines that grab attention.
Write for the light
reader.
Convenience &
economy rule.

13. Make them laugh.
A little bit of
humor lasts a
longer time.
Be memorable.

14. Zero in
on
specifics.

15. Every
picture tells
a story,
don’t it?

16. Telling a story …
… with just a
few words.

17. Telling a story …
… with a few
more words.
Go ahead, have some
fun …
… be a shameless
self promoter, it’s
good for business.

18. Think like a “marketeer” all year ‘round.
Noteworthy Dates in 2008
Martin Luther King Day 01.21.08
Super Bowl Sunday 02.03.08 Father’s Day Sunday 06.15.08
Ash Wednesday 02.06.08 Summer Solstice 06.21.08
Valentines Wednesday 02.14.08 July 4th Friday 07.04.08
Presidents Day Monday 02.18.08 Labor Day Monday 09.01.08
Palm Sunday 03.16.08 Rosh Hashanah Tues. 09.30.08
St. Pats Monday 03.17.08 Yom Kippur Thursday 10.09.08
Good Friday 03.21.08 Columbus Day Monday 10.13.08
Easter Sunday 03.23.08 Halloween Friday 10.31.08
April Fools Day 04.01.08 Thanksgiving Thursday 11.27.08
Passover Sunday 04.20.08 Hanukkah Monday 12.22.08
Admin Prof Week 04.21.08 Christmas Thursday 12.25.08
04.25.08 New Year’s Eve Weds. 12.31.08
Mother’s Day Sunday 05.11.08
Memorial Day Monday 05.26.08

19. Content must be current.

20. Delivery should be timely.

21. Good newsletters have a future.
Establish relationships with users.
Continually deliver benefits.
A sales force that doesn’t tap into your
payroll.
Drive more traffic to your website.
Tantalize the taste buds.

22. If you believe that the key to long term success is the ability to attract,
If you believe that the key to long term success is the ability to attract,
retain and grow your customers … then a successful email marketing
retain and grow your customers … then a successful email marketing
campaign must be in your 2008 strategic plan.
campaign must be in your 2008 strategic plan.

23. Resources
Web
caterconsulting.com
constantcontact.com
entrepreneur.com
silverpop.com
Books
Maximum Marketing Minimum Dollars by Kim Gordon
The Top 50 Ways to Grow Your Small Business
Permission Marketing by Seth Godin
Turning Strangers into Friends and Friends into Customers
Small is the New Big by Seth Godin
Riffs, Rants & Remarkable Business Ideas
For additional information please contact Jody Birnbaum
jody@caterconsulting.com or 847- 514-7166
847- 514-