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How to Write Blog Posts
that Get Results
Presented by Janet Barclay
@JanetBarclay
WordCamp Hamilton 2015
#WCYHM
What do we mean by results?
Authority
Personal branding
Recognition
Expert status
Community building
Numbers
Website traffic
Email subscribers
RSS subscribers
Social media followers
Dollars and Cents
Product sales
Affiliate income
Client acquisition
Donations
Plan Your Post
Step 1
The PlanWhy are you writing this post?
Who will be reading this post?
What do they want to read about?
What type of post should you write?
What style of post should you write?
Step 2
Write Your Draft
The Process1. Title or Headline
2. Introduction
3. Main Body
4. Call to Action
The Process1. Call to Action
2. Main Body
3. Introduction
4. Title or Headline
Step 3
Review Your Post
The Title or Headline
“A headline is like wrapping paper to a present. Have you ever
received a present covered in bows, ribbons and shiny velvety
paper, that includes a hand signed happy birthday message on a
charming little folded piece of glittery card? It just makes you
want to open it that extra bit more. It makes you wonder what’s
inside and how much time and effort must have gone into
selecting such a well-dressed present.”
Stuart J. Davidson
Title Formats
List
News
How to
Promise a benefit
Raise a scare
Ask a question
Issue a command
Which will be
more effective?
My new e-book is now on sale!
3 secrets to spending less on car repairs
How to use Twitter
The 5 minute guide to using Twitter to grow
your online community
How to use ABC Spice Master to organize your
spices
3 easy ways to organize spices
Headline Analyzer
How to use ABC Spice Master to organize your spices
EMV Score: 30%
SPIRITUAL
http://www.aminstitute.com/headline/
Headline Analyzer
3 easy ways to organize spices
EMV Score: 33.33%
SPIRITUAL / INTELLECTUAL
http://www.aminstitute.com/headline/
Headline Analyzer
Are you tired of your messy spice cabinet?
EMV Score: 37.5%
SPIRITUAL / INTELLECTUAL / EMPATHETIC
http://www.aminstitute.com/headline/
The Introduction
Ask a “yes” question
Ask an intriguing question
Make a claim
Use statistics
Open with a quote and/or image
The Main Body
Review your content
Proofread for spelling and grammar
Edit for clarity and readability
Edit for style
Add visual appeal
Search engine optimization
The Call to Action
Authority
Read another post
Share on social media
Leave a comment
Numbers
Join your email list
Add blog to RSS feed
Follow you on social media
Dollars and Cents
Buy a product
Sign up for your course
Book your services
Step 4
Publish Your Post
Step 5
Promote Your Post
Step 6
Engage Your Reader
Step 7
Evaluate Your Results
Connect with
Me
OrganizedAssistant.com/blog
Twitter.com/JanetBarclay
Facebook.com/OrganizedAssistant
plus.Google.com/+JanetBarclay
Pinterest.com/JanetBarclay
LinkedIn.com/in/JanetBarclay
Connect with Me

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How to Write Blog Posts that Get Results