Kinetic Social CEO Don Mathis provides a look at a recent study done by the digital advertising company in order to see how the quiz helped the company earn engagements, views and interactions across social media profiles such as Twitter, Facebook and Pinterest.

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Insurance CompanyDrives
Engagementwith Quiz
The Challenge
The third largest personal insurance company in the U.S. partnered with Kinetic
Social to drive site traffic and engagement with an online Driver’s Ed Quiz. The
intriguing creative content featured on Facebook and Twitter asked: “Can you
still pass Driver’s Ed today?” The interactive quiz measured driving knowledge,
sending users offsite to the insurer’s website.
The Strategy
Over a two-week flight date, the Kinetic team optimized targeting by developing
custom interest buckets based on keywords and potential user profiles. User
interests were then grouped into targeting categories encompassing driving, and
those interests related to “driving enthusiasts.”
As part of an ongoing partnership with this advertiser, we’ve leveraged the
learnings from this success and applied them to additional campaigns;
constantly iterating and improving to achieve the most effective results as their
social agency of record.
The unique combination of strong creative, an engaging call-to-action, and
delivery of an entertaining quiz experience made for a successful, branded
experience on social.
The Roundup
4+MM
Impressions on
Facebook and Twitter
101,666
Quiz Visits
6.11%
CTR on Facebook
1.10%
Engagement rate
on Twitter
Insurance Company
@insurancecompany
Insurance Company
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