This major cruise line partnered with Kinetic Social to help with lead generation for new cruise bookings. Campaign goals included gathering email addresses and increased brand presence on Twitter. The campaign aimed to get Twitter users to sign up to receive more information on the cruise line’s hottest deals via email.

1. The Roundup
Finding new vacationers at lower cost per lead
Love exploring? See more with
our cruise ine. Sign up to get
amazing offers.
cards.twitter.com/cards/r6g8e/a3d
Cruise Line Generates
Booking Leads
85% 12%
DECREASE IN
COST OF CPL
INCREASE
IN TWITTER
FOLLOWERS
The Challenge
This major cruise line partnered with Kinetic Social to help with lead generation for new cruise bookings. Campaign goals
included gathering email addresses and increased brand presence on Twitter. The campaign aimed to get Twitter users to
sign up to receive more information on the cruise line’s hottest deals via email.
The Strategy
Kinetic employed its Multivariate Testing Suite to micro-segment audiences and multiple creative combinations to drive leads at
a cost-efficient price. The paid media strategy on Twitter included:
|| Rotating Tweets and Lead Generation Cards frequently to ensure that lead volumes did not dip throughout the
course of the campaign. (Tweet fatigue is always an important consideration.)
|| By testing Interest, Handle, and Keyword targeting, we found Handle targeting drove the most leads. Within those
handles we constantly refined the targets to significantly reduce the cost per lead.
|| Mobile and Desktop comparisons demonstrated that most conversions came through mobile devices.
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