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Finance Industry - Benchmarking

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A Social Media Analysis of Key Financial Entities in India

Published in: Economy & Finance
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Finance Industry - Benchmarking

  1. 1. The Finance Industry A SOCIAL MEDIA ANALYSIS
  2. 2. The Indian Scenario HDFC Bank • Facebook: 2.2million likes • Twitter: 38.8k followers • LinkedIn: 97k followers LIC Insurance • Facebook: 3 million likes • Twitter: 6.8k followers • LinkedIn: 26.1k followers
  3. 3. The global benchmark Fidelity Investments Facebook: 161k likes Twitter: 160k followers LinkedIn: 2.15k followers Standard Chartered Facebook: 244 million likes Twitter: 30.3k followers LinkedIn: 3.54k followers
  4. 4. Digital Presence: The Benefits Credibility • Establish yourself as the leading expert in the Financial sector • Showcase innovations and breakthroughs to the audience • Build brand visibility through a strong digital presence Business • Build connections with prospective clients • Your position as experts attracts general public as well as clientele Market Insights • Know the market trends, the sentiments surrounding your products, problems if any • Connect with leading experts/influencers in the field to know feedback and elevate your position
  5. 5. How Digiqom Steps In? We prepare engaging content using text, images and videos to get the audience interested We target the active communities in the Finance domain and gain their attention and trust We engage such influencers in vibrant conversations and drive the visibility of your brand
  6. 6. Now let’s talk!

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