A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.

1. www.kineticsocial.com hello@kineticsocial.com
LegendarySweepstakes
Wins Big onTwitter
This campaign achieved higher rates of engagement and
conversion on Twitter than any other that the brand had
experienced.
The Roundup
4.7K
Conversions
The Challenge
A direct marketing company that promotes merchandise and magazine
subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter.
The campaign featured a monetary giveaway and linked to a sign-up wall gating
submissions. Specifically tasked with diversifying targeting strategies to gain
conversions, the Kinetic team helped develop this brand’s traditional marketing
voice into one with more dynamic social resonance.
8.9MM
Impressions
4.7 K
Conversions
68K
Engagements
INCREASE SIGN-UP
CONVERSIONS

2. www.kineticsocial.com hello@kineticsocial.com
Legendary Sweepstakes Wins Big
The Strategy
A combination of lookalike audiences and @handle targeting delivered this brand’s message across a diverse set of audience
groups. Both Males and Females achieved similar CPAs, though CPA conversions were more likely to occur on Desktop vs.
Mobile.
Posts were delivered between 6pm and 9pm; historically the time of day with the highest engagement for these targeted
audiences. Our in-house creative strategists worked with this brand to repurpose and make recommendations for new
copy and creative that would have greater impact on Twitter. This combination of refined targeting, creative strategy and
additional conquesting for new audiences drove eCPA as low as $7.12.
This campaign achieved higher rates of engagement and conversions on Twitter than any other that the brand had
experienced. They have since provided incremental budget and are extending their social reach as a Kinetic partner.
EXAMPLE TWEET FROM CAMPAIGN