The role of consumers in
distributing branded content
September 2013

-ConfidentialConfidential

1
Customer ratings matter

72%
Wont buy without it

Source Amazon
Confidential
-Confidential-

2
Empower consumers to make ads better

People can tell other about good ads
and stop the ads that they don’t like
LoopMe do...
Collecting social feedback across different ad
formats and devices

Confidential
-Confidential-

4
Gaming study shows the difference

Initial campaign results globally:
•
33,029 installs
•
1,447,635 clicks
•
34,002,810 vi...
Strong brands = higher social engagement

40%
Of Ad Clickers

Source LoopMe
Confidential
-Confidential-

6
UK consumers “like” mobile ads the most
globally

No.1
UK, USA, China

Source LoopMe
Confidential
-Confidential-

7
People trust communities, enthusiasts,
celebrities, experts and friends

Important role for data targeting
Confidential
-C...
Summary

Innovating mobile ads with
social endorsement

Consumers can become a
channel of distribution

Easy to advertise ...
Stephen Upstone
CEO & Founder
t:

Thank You.

+44 7801 953 743

e:

stephen@loopmemedia.com
stephenupstone
@loopmemedia

C...
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Loop Me presentation from The Future of Branded Content, by Fire Circus

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Stephen Upstone's presentation from The Future of Branded Content, brought to you by Fire Circus - conferences and events that fuel your innovation

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Loop Me presentation from The Future of Branded Content, by Fire Circus

  1. 1. The role of consumers in distributing branded content September 2013 -ConfidentialConfidential 1
  2. 2. Customer ratings matter 72% Wont buy without it Source Amazon Confidential -Confidential- 2
  3. 3. Empower consumers to make ads better People can tell other about good ads and stop the ads that they don’t like LoopMe does this by adding simple feedback, user control and sharing • Like, Stop, Dislike, Share Better results for advertisers • More valuable customers, marketing insight, data for retargeting Social data and endorsement can be most valuable part of big data story Confidential -Confidential- 3
  4. 4. Collecting social feedback across different ad formats and devices Confidential -Confidential- 4
  5. 5. Gaming study shows the difference Initial campaign results globally: • 33,029 installs • 1,447,635 clicks • 34,002,810 views Additional interactions delivered • 44,854 likes • 31,184 shares • 2,672 Opt outs New customer installs Endorsement & data for retargeting Confidential -Confidential- 5
  6. 6. Strong brands = higher social engagement 40% Of Ad Clickers Source LoopMe Confidential -Confidential- 6
  7. 7. UK consumers “like” mobile ads the most globally No.1 UK, USA, China Source LoopMe Confidential -Confidential- 7
  8. 8. People trust communities, enthusiasts, celebrities, experts and friends Important role for data targeting Confidential -Confidential- 8
  9. 9. Summary Innovating mobile ads with social endorsement Consumers can become a channel of distribution Easy to advertise with existing creative Higher value users, re-targeting story and data driven content matching Confidential -Confidential- 9
  10. 10. Stephen Upstone CEO & Founder t: Thank You. +44 7801 953 743 e: stephen@loopmemedia.com stephenupstone @loopmemedia Confidential -Confidential- 10

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