Tapjoy preso deck

1. Consumers are Embracing
Incentivized Ads
Consumers are Embracing Incentivized Ads
A Consumer APPtitude Study

2. APP USERS are more likely to remember brands
that offer unique rewards.

3. of app users expressed interest in
earning virtual currency if it could be
exchanged for real world purchases.68%

4. 42% of users download an app because their friends and
family suggested they do so.

5. of users tried an app after downloading it to
earn a reward. Consumers estimate that half
of the apps they use are ad-supported.58%

6. of users, when they find an app they like,
will tell friends and family about it and
convince them to get it.24%

7. of users reported having seen an
advertisement within a mobile app.
More importantly, 45% of these consumers
reported clicking on one of the ads.
64%

8. of all users prefer to earn virtual currency
rather than purchase with real money.
32%

9. Contact: sales@tapjoy.com