Digital Campaigns India   Compiled by Apollo Singh
Campaign: “Nokia Lumia your wish is my app”Concept: Beautiful crowdsourcing campaigns where Nokia asks users to submit app...
http://www.youtube.com/watch?feature=player_embedded&v=lQcdo3f3HkYCampaign: Tata Docomo “A million fans - monetized”Concep...
http://www.youtube.com/watch?feature=player_embedded&v=SShnFC8SGwY#!Campaign: Make my trip “Responsible Traveler – Amar Pr...
Campaign: American Express “Did your designation just change”BRIEF: American Express Card wanted to target progressive pro...
Campaign: Expedia “Give them wings”Concept: Fly 100 street & working kids from Butterflies NGO on a fun filled 3 daysholid...
Campaign: Diesel “awesome twosome” http://dieselturnstwo.com/Concept: To make the 2nd anniversary sale viral they develope...
Campaign: M&M Ltd “Project W201”Concept: Create a campaign unlike anything Mahindra had done before, on digital. Thecampai...
http://www.youtube.com/watch?v=vSvMkvrnw1kCampaign: Fox traveler “Freaky Traveler hunt Facebook campaign”Concept: Users we...
Campaign: Hippo “Indian Food League”Concept: A crowdsourcing campaign in which Hippo asks T20 fans to support theirregiona...
Campaign: Blackberry “India Action Challenge”Concept: Launched on Indian Independence day The “India Action Challenge” inv...
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Digital campaigns India

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Digital campaigns India

Digital campaigns India

  1. 1. Digital Campaigns India Compiled by Apollo Singh
  2. 2. Campaign: “Nokia Lumia your wish is my app”Concept: Beautiful crowdsourcing campaigns where Nokia asks users to submit app ideasand win prizes and get to feature on NDTV show.Results: Nokia received 35,000 app ideas in just one month
  3. 3. http://www.youtube.com/watch?feature=player_embedded&v=lQcdo3f3HkYCampaign: Tata Docomo “A million fans - monetized”Concept: Grow the member base and engage the audience through contest, applicationsand daily engagement around the mainline marketing activities. Once the communityreached critical mass the company built direct integration between Facebook, thewebsite API’s for ecommerce and the backend billing system and launched exclusiveoffers for the community.Results: Over Rs. 1,00,00,000 (USD 200,000) worth of revenue generated from socialmedia community, possibly the only brand to monetize social media directly
  4. 4. http://www.youtube.com/watch?feature=player_embedded&v=SShnFC8SGwY#!Campaign: Make my trip “Responsible Traveler – Amar Prem”Concept: Encourage people to stop scribbling & defacing Indian monuments & heritageand travel responsibly. A virtual monument was created on the website and couples cansketch on the image & leave love messages for each other.Results: Half a million clicks later, it was clear that people loved the idea. Thousands ofdoodles covered up the virtual monuments and the buzz from the activity got theattention of mainstream media with features appearing in Hindustan Times, Afaqs andmore.
  5. 5. Campaign: American Express “Did your designation just change”BRIEF: American Express Card wanted to target progressive professionals for its premium segment ofpaid credit cards with Rs 5000 annual fee, eligibility criteria of income more than Rs 8 lac. Thus, wecreated an Amex Referral App for them that worked on LinkedIn APIs to target potential customers..EXECUTIONLinkedIn users update their profiles whenever there is a designation or job change. Using LinkedInAPI’s they created custom targeted banners for Professionals on LinkedIn who had recently updatedtheir profile with a designation change – which was used as a surrogate for promotions. The bannersspoke to the user in a relevant and direct manner.Results: Response rates improved 5XCost per application came down by 80% ( 0.5% CTR on LinkedIn which is 5X lift on the norm of 0.1%)
  6. 6. Campaign: Expedia “Give them wings”Concept: Fly 100 street & working kids from Butterflies NGO on a fun filled 3 daysholidays to Mumbai. For every ‘like’, Expedia would contribute Rs. 10 to their travel fund. Andfor every ten shares amongst your friends, Expedia would contribute Rs.10 to the travelfund. In addition, out of every booking made between Dec 25, 2011 and Jan 25, 2012, Expediawill put Rs.100 to the travel fund.Results: Upwards of 100,000 fans in just 4 weeks, 4500+ app usersMore than INR 1.2 million collected through facebook likes/invites & Expedia travel bookingsDrove additional traffic to brand’s website
  7. 7. Campaign: Diesel “awesome twosome” http://dieselturnstwo.com/Concept: To make the 2nd anniversary sale viral they developed a microsite where peoplecould generate their own personalized discount coupon to claim their discounts. Dieselcreated India’s first Facebook Flashmob through its employees to drive traffic to the microsite.Employees updated their relationship status from “single to in a relationship” status.Employees then responded to all the likes and comments with the message “cos single isboring, twosome is awesome, Diesel turns two.com”Results:Post became viral within 2 hours of activityMore than 30k unique visitors on the micrositeActivities achieved more than 75k impressions within two days
  8. 8. Campaign: M&M Ltd “Project W201”Concept: Create a campaign unlike anything Mahindra had done before, on digital. Thecampaign was divided into 4 activities to be executed with one monthReveal the name of the W201Guess the price of the XUV500 contestUnlock the XUV500 anglesReveal the XUV500 for yourselfResults:Mahindra’s XUV500 registered 5k+ bookings within 6 days of launchOver 100,000 visitor a day (highest traffic to an auto site in India)
  9. 9. http://www.youtube.com/watch?v=vSvMkvrnw1kCampaign: Fox traveler “Freaky Traveler hunt Facebook campaign”Concept: Users were asked to register through an interactive app on Facebook and standa chance to host a travel show. Passionate travelers, freaks, young job seekers, etc. wereinvited to participate. Participants were encouraged to share their craziest pics and videos anda voting mechanism was introduced on Facebook.Results: Fan base on Facebook increased from 47k to 1.6 LacsMore 50,320 registrations received in 40 days
  10. 10. Campaign: Hippo “Indian Food League”Concept: A crowdsourcing campaign in which Hippo asks T20 fans to support theirregional teams by supporting their regional dishes. The campaign caters to the cricket fanslove for snacking and eating, while they watch their teams fight it out every evening.Results: Unknown
  11. 11. Campaign: Blackberry “India Action Challenge”Concept: Launched on Indian Independence day The “India Action Challenge” invitesIndians to pledge to make the world a better place (Be it personal, or for the community)using a Facebook app. The campaign encourages users to take action to turn the pledgeto reality and share proof through a photo by 4th of October. Winners will be based by80% community voting and 20% panel review.Results:4,933 Pledges Made147 Actions Completed I participated in the campaign since I’m a bb users. I won a T-shirt47 Action People with BB logo on it for taking pledge and sharing it on Facebook 
  12. 12. http://apolloirungbam.com/

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