Marketing Internship Project

1. SHE

2. A Women’s Need
A New Android Application
Exclusively For
Women

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9. CORE COMPETENCIES
PRODUCT LINE
STRATEGIC ASSETS

12. All About You- Enter Data
Health News and Tips
Beauty Tips and Trends
Your Period Calendar
Next Check up /Appointment
Wchat
Daily Bonanza
Relationship Guru
Premium Benefits

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REFERENCE: http://www.huffingtonpost.com/elwood-d-watson/younger-consumers-are-tre_b_6632166.html
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4704953/

18. POTENTIAL CUSTOMERS
COLLABORATORS
COMPETITORS

20. HUGE
DIFFERENCE IN
USAGE OF APPS
BY MEN and
WOMEN
REFERENCE: http://www.businessofapps.com/women-spend-more-time-using-their-smartphones-than-men/

21. Application Rating Downloads

22. • More user-app based
interaction
• One-Stop solution for all
other app benefits
• Health Reminder
• Collaboration with E-
Commerce websites
• Huge number of existing
users
• Focus on generic women
content in other apps
• App can attract only health
conscious women
• Health news and updates
•Workout sessions
• Customized Period Tracker
for Women
•Health data
• Proposed App targets only
women
• Health Calendar Notifications
• In-App advertisements on
seasonal offers on women health
accessories and apparels.
•Women Forum and Chat sessions

24. CUSTOMER VALUE
COMPANY VALUE
COLLABORATOR VALUE
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26. 1. Product Free Features 2. Premium Features of the Product
4. Promotion3. Price
 Users can get a brief overview of
their health condition based on the
specific data they enter
 Free health updates and beauty
suggestion based on their health
 Free Forum and Web chats
Basic workout demos for women
 Specific timed workout sessions
based on the body type
In detailed health analysis
 Timely notifications and reminders
for targeting fitness freaks
 Notifications for on-going offers
and seasonal discounts
No in-app advertisements
 “Freemium” Pricing Strategy is
adopted
 Basic features would be available
for free and premium features would
be charged according to the
subscription price.
 Premium version would be
available for $0.99 per month for first
1000 annual subscribers and $1.99
per month for all other subscriptions
 Creation of Facebook pages
 Word-of –mouth with friends and
acquaintances
 Promotion through short videos
and releasing them on women
specific occasions like Womens Day
 Creating Blogs
 Increase online presence through
email alerts

27. 5. Distributors 6. Brand
7. Incentives
 Google Play and iTunes App Store
 App recommendation sites such as
Appoke and iapps.in
SHE Clear name for the brand
which depicts that the app is
meant for female users
 Slogan – “A Women’s need”
justifies the companies vision of
being a health guide to
women across a wide age
group
 Incentives for app referrals in the form of referral codes
 Up to 20 referrals can unlock the premium version of the
application
 An additional marketing tool for e-commerce sites

29. INFRASTRUCTURE
TIME FRAME
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30. SHE

31. Created by Aashritha Sripathi, Osmania Univeristy during a
Marketing Internship under
Prof. Sameer Mathur, IIM Lucknow
DISCLAIMER