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www.kineticsocial.com hello@kineticsocial.com
Kinetic’s SaaS Platform Delivers Smooth
Social Campaigns For Major Gaming Co...
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Kinetic's SaaS Platform Delivers Smooth Social Campaigns for Major Gaming Console

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Don Mathis shares with you Kinetic Social's most recent case study involving a Self Service platform to help execute seamless social campaigns for a major gaming console.

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Kinetic's SaaS Platform Delivers Smooth Social Campaigns for Major Gaming Console

  1. 1. www.kineticsocial.com hello@kineticsocial.com Kinetic’s SaaS Platform Delivers Smooth Social Campaigns For Major Gaming Console When we wanted to move to self-service, we found that a lot of the platforms out there just weren’t capable of the things our gaming console client needed. When I expressed our pain points, KINETICWASTHE ONLYAGENCY that either had what I needed, or was going to find a way to get me what I needed, quickly. To top everything off, their support is always helpful, at all hours of the day (and trust me, I never call at convenient times), and will troubleshoot on the spot, or fix something within a couple hours. Kinetic is definitely building one of the BEST SOCIAL PLATFORMS I have seen so far, and my only regret is not knowing they existed sooner. The Roundup ”“ — Account Manager, Amnet The Challenge The Strategy Amnet sought a Self Service platform to help execute seamless social campaigns for a major gaming console. Theirpreviousplatformpartnerofferedextremelylimited support, inferior reporting, lacked optimizing abilities, and safeguards. Kinetic Social worked with this agency to on-board and train their team to scale a complicated sequential Twitter video campaign with a 3-month flight window. At the same time, we demonstrated how user friendly our platform is, from creation and navigation to optimization and reporting. To make sure the gaming console campaigns reached optimal success, Kinetic kicked off with our signature onboarding training program. The trainers then sat with the delivery team during the initial campaign launch and execution. Kinetic remained available with round- the-clock tech support providing the client with all the information needed for campaign success. Once Amnet was comfortable using our SaaS platform, the training wheels were removed so they could launch their own Twitter video campaigns to promote the major gaming console. The Results At the end of the 3-month flight, Amnet was able to scale and deliver in full. By utilizing Kinetic’s comprehensive technical support and training, Amnet was able to run seamless and extremely successful Twitter video campaigns. In addition, our platform’s guardrails prevented them from making mistakes and guided their team to make the best decisions for the gaming console’s campaigns. The training paid off with an engagement rate as high as 32%, which exceeded preexisting benchmarks. 32%Engagement rate as high as *exceeding preexisting benchmarks Service + Tech = Success

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