A financial services provider collaborated with Kinetic Social to drive credit card signups through a Facebook campaign. The campaign successfully minimized cost per acquisition (CPA) by utilizing multivariate testing with 58 ad combinations tailored to specific consumer targets. As a result of the campaign's effectiveness, the client increased their paid social media budget by approximately 400% in the following quarter.

1. Credit Card Provider Drives
Awareness & Adoption
The Roundup
75% DECREASE IN COST PER AD 88.4%
Driving signups and reducing CPA to
Credit Card Provider
achieve campaign success
Your checking and debit alternative
that’s loaded with features, not fees.
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MEDIA SPEND DIRECTED TOWARDS
BEST PERFORMING CREATIVE
The Challenge
This Financial Services provider tasked Kinetic Social to drive new credit card signups
via a Facebook acquisition campaign. The primary measure of success sought to
minimize cost per acquisition (CPA), specifically the media dollars spent to earn each
new customer. The client used several versions of the creative to keep messaging
fresh in this social campaign.
The Strategy
Kinetic drove success in the campaign by utilizing its powerful
Multivariate Testing Suite to optimize specific creative to specific
consumer targets based on ad performance. Using this Suite, Kinetic
designed 58 combinations of inputs to use in a multi-variate test,
including 12 different age breaks, both genders, the three audience
targets identified by the client, plus a general audience, all using
different ad creative. Kinetic’s Campaign Management team monitored
the performance of the 58 combinations and optimized the best
performing ads in real time.
The success of this campaign proved that Kinetic could deliver results
for this advertiser, who increased its paid social media budget with us
by approximately 400% the following quarter.
Segment Performance by eCPA
Spend on each test combo
eCPA
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