The document discusses communication in instructional design. It covers the importance of communication with clients and understanding their needs and goals. The core ADDIE process model is introduced as a framework for analyzing client and audience needs to design effective instruction. Communication skills, attitudes, knowledge of the client's social systems and culture are important to gather the right information.

1. Instructional Design Unit 2

2. Agenda Discussion – instructional design positions Lab gaming assignment Review of Unit 1 Communication Model Addie Core process Team Work Interviewing Techniques

3. Unit 2 Communication Importance of communication with clients Understand the client Understand team members Make sure that everyone is on same page

4. Unit 2 Communication What do you think is important about communication? What types of communication do you think you will need with your clients?

5. sender encode channel decode receiver (message) (message) GENERAL COMMUNICATION MODEL Communication Skills Attitudes Knowledge Social System Culture

6. Communication Skills Attitudes Knowledge Social System Culture Sensory Visual Sound Smell Taste Feel GENERAL COMMUNICATION MODEL sender encode channel decode receiver (message) (message)

7. GENERAL COMMUNICATION MODEL Communication Skills Attitudes Knowledge Social System Culture Sensory Visual Sound Smell Taste Feel Media Print Picture Audio CAI Video sender encode channel decode receiver (message) (message)

8. GENERAL COMMUNICATION MODEL Communication Skills Attitudes Knowledge Social System Culture Sensory Visual Sound Smell Taste Feel Communication Skills Attitudes Knowledge Social System Culture Media Realia Print Picture Audio CAI Video sender encode channel decode receiver (message) (message)

9. GENERAL COMMUNICATION MODEL NOISE sender encode channel decode receiver (message) (message)

10. GENERAL COMMUNICATION MODEL NOISE LANGUAGE Vocabulary Cognitive Abilities Attitude Experience sender encode channel decode receiver (message) (message)

11. GENERAL COMMUNICATION MODEL PRODUCTION VALUES Out of Focus Poor Audio NOISE sender encode channel decode receiver (message) (message) LANGUAGE Vocabulary Cognitive Abilities Attitude Experience

12. GENERAL COMMUNICATION MODEL PRODUCTION VALUES Out of focus Poor audio NOISE LANGUAGE Vocabulary level Cognitive abilities Attitude Experience sender encode channel decode receiver (message) (message) PHYSICAL Color blindness Hearing Impaired

13. Addie

14. Analyze Analyze Implement Evaluate Design Develop revision revision revision revision ADDIE MODEL

15. Addie is like building a house What are the steps in building a house? 1. 2. 3. 4. 5.

16. Addie and house building Determine location/ type/financing Have an architect design the blueprints Hire the contractor to build Move into the house All through the process you evaluate

17. Analyze Define the Project Launch … and beyond Develop & Design Build & Integrate revision revision revision revision Core Process Model

18. Addie Core Process Analyze Audience, Company, Needs Collect data, surveys/brochures, reports Define the Project Study the competition Determine your goals Prepare a project plan Prepare a communication brief

19. Review What are the elements of the communication process? How can an instructional designer collect information about a client? What information is necessary about the client’s audience? How would you define miscommunication?

20. Team Work Interview owner of online gaming website who wants to increase hits on site. Assign roles: interviewer/interviewee/historian Create your questions (use the Core Process as your guide) Record all answers (even non-verbal) Present your findings

21. Writing Assignment 2 Communication Plan for a Website http://taylorguitars.com/ Needs a website redesign Create a concept plan Who is the company? What are their goals? Who is the client? What does the client want from the website?

22. Writing Assignment 2 Evaluation Criteria Client requirements analyzed/ documented Audience Profile documented Core Process listed with concept plan Goals of website listed Vision of company stated Communication brief included that explains plan of action