Group 7 presented on using Instagram as a marketing tool. They discussed that Instagram is a popular photo and video sharing platform with over 600 million active monthly users. Approximately half of users are ages 18-29. Businesses can use Instagram to market products and services through high quality photos and video, user engagement, and influencer partnerships. Risks of using Instagram for business include hacking, rogue employees, and loss of account access. The presentation provided an example of a small business that successfully used Instagram to boost sales and awareness.

1. Group 7
Hsiu-Wei Chang (Frank)
Ariel Mairzadeh
Sergei Bronson
Michael Thomas
Instagram Tool
Group 7

2. Agenda
▶ Overview of Instagram
▶ Who uses Instagram?
▶ Why do people or companies use Instagram?
▶ Example of successful and effective use of tool
▶ Risks involved
▶ Q&A

3. Overview
▶ Created in 2010 (Picture Only)
▶ Acquired by Facebook in 2012 for 1 billion
▶ (Originally) Developed for IOS phone users only
▶ Sharing pictures and videos
▶ Filters, Hashtags and Likes available
▶ Galleries
▶ Follow Celebrities and Businesses
▶ Chat privately with friends or people they follow
▶ Save the Photo
▶ Live Video and Stories available in 2016

4. Fun Facts
▶ More than 40B photos have been uploaded
▶ 5 million video uploaded in the first 24 hours
▶ Videos get 2 times more engagement than the photos on any other SM platform
▶ Pizza is the most posted food photo
▶ Sushi is second
▶ Most popular #Love, #Instagood, #Me
▶ Instagram influencers charge up to $100,000 for sponsored post

5. Why Instagram?
▶ Simple to navigate
▶ Pictures worth a thousand words
▶ Geared towards younger generation
▶ Businesses use it as marketing tool
▶ Keep up with celebrities

6. Who uses Instagram
▶ 600 million active monthly users
▶ 400 million of these users visiting daily
▶ 28% of the US population is using Instagram

7. Demographics
▶ Half of Instagram users are between ages 18 and 29
▶ With 42% of users are under 24 years old
▶ 32% of the users are male and 68% are female
▶ 20% of all Internet users

8. Country that use Instagram outside of United States
1. United States
2. Russia
3. Brazil
4. United Kingdom
5. Turkey
6. Spain
7. Japan
8. Italy
9. Mexico
10. Canada

9. Successful and Effective Use of the Tool
▶ Kylie Jenner (sponsorships, opportunities)
▶ Small business
▶ Services (beauty, restaurant)
▶ Real Estate
▶ Food/Fitness
▶ Travel

10. Verified by Instagram
The blue checkmark indicate that an account is verified by Instagram and is usually reserved for
celebrities, public figures or other notable people. So in order to get one, you'd have to be well-known
and have a significant amount of followers.

11. Example- @AimDetailing
▶ Leveraged Instagram to create a large
following and potential customer base
▶ Used different apps to follow specific people
▶ Post quality and catchy pictures daily
▶ Keep users engaged by personal interactions
▶ Instagram helped boost sales and bring
awareness

12. Features for Business Account

13. More Features of Business Account

14. Monetization Strategy
▶ Pre 2013
▶ Advertisements
▶ Selling Data
▶ Directly buying from Instagram

15. Marketing Risks
▶ Hacking
▶ Rogue Employees

16. Rogue Employees
▶ Subway
▶ How to mitigate this risk?

17. Hacking
▶ @Food
▶ How to mitigate this risk?

18. Questions?

19. Reference Page
Aslam, S. (2017, January 23). • Instagram by the Numbers (2017): Stats, Demographics & Fun Facts. Retrieved March 15, 2017, from
https://www.omnicoreagency.com/instagram-statistics/
Parker, S. (2016, August 09). Top Instagram Demographics That Matter to Social Media Marketers. Retrieved March 15, 2017, from
https://blog.hootsuite.com/instagram-demographics/
Rusli, E. M (2012, April 09). Facebook Buys Instagram for $1 Billion. Retrieved March 28, 2017, from
https://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/?_r=0
Tripathi, Ashutosh. "• Instagram by the Numbers (2017): Stats, Demographics & Fun Facts." • Instagram by the Numbers (2017): Stats,
Demographics & Fun Facts. N.p., 23 Jan. 2017. Web. 14 Mar. 2017.