Instagram had 300 million monthly active users as of April 2015, primarily aged 16-24, and users are more likely to engage with brands compared to other platforms. The app allows sharing photos and videos, building relationships, and offers tools for branding and engagement through hashtags and direct messaging. Tips include using lifestyle content to represent brand persona, running contests, and leveraging analytics tools to monitor performance.

1. Instagram

2. • Monthly active users 300m (April 2015)
• 43% are aged 16-24
• Instagrammers are 58% more likely to
engage with a brand than facebook users,
and 120% more likely than Twitter users

3. What is it?
• Share Photos
• Share Videos
• Build A Following
• Build Relationships: Interact – favourite/
comment

4. Your Instagram Account
• Personal and/ or business?
• Hard to toggle between the two
• Can link to other social media platforms

6. How To Use
• Take photos on mobile, add filters to
create effect.
• Share them on Instagram + other
platforms. Good for improving photos
before posting them to Twitter etc

7. Mostly via Mobile
• Limited use via desktop
• IFTT, HootSuite and Unfollowers

8. Branding
• Share lifestyle content that represents
your brand’s persona.
• Intersperse your photos of your product
with lifestyle photos that your followers can
relate to
• NB local photos

10. Hashtags
• Use hashtags to listen and find people
• Eg #Norwich #Norfolk
• Create a hashtag for your brand and
encourage clients to use it across
Instagram, Facebook, G+, Twitter etc

12. Private Messages
• Instagram direct message - send photos or
videos to other users privately
• If they don't follow you they will be able to
choose whether or not to view it
• You can send a DM to multiple users and each
person receiving the message has the ability to
reply all, reply just to the sender or comment.

13. Private Message Contest
• Gap launched a contest using Instagram
Direct.
• Gap sent the first 15 people that
commented on its photo a Direct
Instagram that asked for photos of what
the users were wearing for a chance to
win a prize.

14. Find Followers
• Run a search
• Follow people who re-pin your posts
• Promote it on other channels eg write a
blog, add a link to facebook, email footers
etc
• Use a hashtag
• Competitions

15. Analytics
• Iconosquare: Free tool

16. Contact Us
• http://www.brightyellowmarketing.com/
• @brightyellw
• facebook.com/brightyellowmarketing
• Sparkle@brightyellowmarketing.com
• 01953 600534