The document provides an overview and analysis of TheBubbleeSerenaGuide's social media strategies. It discusses the purpose behind the brand name and the contents of the blog. It analyzes the benefits of using Blogger, Instagram, and Twitter to increase traffic and engage followers. It identifies a key competitor and areas for improvement, such as consistency. Analytics show increases in Klout score, sessions, and target demographics. Recommendations include being original, consistent, covering local events, having an action plan, and creating organic, human posts.
What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.
Pinterest, Instagram, and Creating a Visual Online BrandJulia Campbell
Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
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Where do you find inspiration for your business? I look to many different people to learn from and be inspired.
In this weekly round up I share my top 4 picks of who I am looking to right now for great content.
What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.
Pinterest, Instagram, and Creating a Visual Online BrandJulia Campbell
Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
Instagram marketing - what to do with 1m followers and how to get themKirsten Jassies justK
Learn more about Instagram Marketing with tips, tricks and a lot of good examples. I created this presentation for congres Facebook marketing 2014 in Utrecht, the Netherlands
Where do you find inspiration for your business? I look to many different people to learn from and be inspired.
In this weekly round up I share my top 4 picks of who I am looking to right now for great content.
Hootsuite released a Social Media Strategy course, and I had the privilege to complete it and apply what I learned to my own brand. Check out bbronkie and the projected growth and social media plan to promote encouragement and joy throughout our days!
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for nonprofit organizations, creative arts, specialty firms and regulated industries. She currently teaches social media communications at Baruch College, School of Public Affairs. Joyce Sullivan joined the faculty creating and leading the social media strategy program for the The New York Community Trust Leadership Fellows program. This program was created in partnership with the Baruch College School of Public Affairs, its Center for Nonprofit Strategy and Management, and its Office of Executive Programs. The program aims to ensure tomorrow’s nonprofits have the leadership to flourish as they help New Yorkers. The New York Community Trust Leadership Fellows are trained and mentored to fill a leadership void left by retiring executives of nonprofits. That gap is especially severe in the New York metropolitan area, which has more than 40,000 nonprofit groups that are vital to the economy.
Being the first ever intern for the camp, there was a lot of freedom to create a social media campaign for the off seasons of camp: winter, fall, and spring.
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Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
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This presentation was given at Montana State University on May 22, 2014.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Managing Social Media in 15 Minutes a Day - TBU RotterdamOliver Gradwell
Managing social media in 15 minutes a day, a talk at TBU Rotterdam travel bloggers conference by Laurel Robbins of Reach Social Media Training.
http://reachsocialmediatraining.com/
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Hootsuite released a Social Media Strategy course, and I had the privilege to complete it and apply what I learned to my own brand. Check out bbronkie and the projected growth and social media plan to promote encouragement and joy throughout our days!
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for nonprofit organizations, creative arts, specialty firms and regulated industries. She currently teaches social media communications at Baruch College, School of Public Affairs. Joyce Sullivan joined the faculty creating and leading the social media strategy program for the The New York Community Trust Leadership Fellows program. This program was created in partnership with the Baruch College School of Public Affairs, its Center for Nonprofit Strategy and Management, and its Office of Executive Programs. The program aims to ensure tomorrow’s nonprofits have the leadership to flourish as they help New Yorkers. The New York Community Trust Leadership Fellows are trained and mentored to fill a leadership void left by retiring executives of nonprofits. That gap is especially severe in the New York metropolitan area, which has more than 40,000 nonprofit groups that are vital to the economy.
Being the first ever intern for the camp, there was a lot of freedom to create a social media campaign for the off seasons of camp: winter, fall, and spring.
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
A look into how social media can help advance higher education, learning and student engagement.
This presentation was given at Montana State University on May 22, 2014.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Managing Social Media in 15 Minutes a Day - TBU RotterdamOliver Gradwell
Managing social media in 15 minutes a day, a talk at TBU Rotterdam travel bloggers conference by Laurel Robbins of Reach Social Media Training.
http://reachsocialmediatraining.com/
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
My personal brand "Travel With Me" is presented in this PowerPoint with a social media strategy from a social media audit to my social media roles and responsibilities.
This is an outline of a social media strategy for my personal brand. I discuss my goals on social media, how to achieve these goals, and the overall theme and direction of my brand.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
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If your company or organization would like to sponsor a presentation about digital and social media marketing strategy contact me at susanchesley@gmail.com
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Certified Blog and Social Media Entrepreneur Program - Module 1 Final Present...Mark Delgado
IMPORTANT: I have moved all posts related to IntramurosManila.Asia to http://www.sleekinthecity.com/search/label/Intramuros#.Uy70rvmSxjg
Mark Delgado is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
2. Table of Contents
Flower Photo Source: www.slidescarnival.com/help-use-presentation-template
Executive Summary (Slide 3)
TheBubbleeSerenaGuide: Reason Behind That Name
- Purpose (Slide 6)
- Contents (Slide 7)
Social Media Strategies
- Why use Blogger/Instagram/Twitter (Slide 9, 10, 11, 12)
Who is My Competition? (Slide 13)
How am I doing? (Slide 15, 16)
Recommendations
3. Executive Summary
1. Source: http://canadiansinternet.com/2015-canadian-social-media-usage-statistics/
2. http://rapidboostmarketing.com/canadians-love-social-media-but-canadian-businesses-hate-to-embrace-it/
◉ About 59% of Canadians use Facebook, 30% on LinkedIn, 25% on Twitter and 16% on Instagram (1)
◉ Instagram is popular among the youngest Canadians at 32% and 18% of college graduates prefer Instagram.(1)
Twitter, on the other hand, is visited by Canadians by 5 times per day. Most connected province is Ontario with over 67%
of the population on Social Media. Over 45% of the population loves to read blogs and listens to podcasts. (2)
◉ Despite the fact that most Canadians are involved with social media, only 47% of the businesses are online, and only
24% engage their customers on a daily basis.
◉ It’s important to understand the social media tools because it’s one of the easiest and best ways to increase, connect
and engage with your followers
◉ I will go over my social media platform for my brand, TheBubbleeSerenaGuide and share what works best and what
does not
◉Recommendations: Be original, be rhythmically consistent with your contents, Cover Local events, Create an action
plan for your business and most importantly, be human and create organic posts.
5. ”
Sorry to burst your bubble folks
but I’m not that bubbly.
Generalist, not a specialist
Headliner
6. Purpose
◉ The purpose behind TheBubbleeSerenaGuide was to capture my best
qualities as a friend, person, professional marketer and foodie. The reason
why I did not pick a specific focus because I thrive to learn and enjoy many
things as much as possible. Picking one specific genre would be against my
personal brand. It would not really represent who I really am.
◉ Instead of “bubbly”, I incorporated my last name “Lee” into the word, hence,
the creation of “bubblee”.
◉ The general audience view me as a bubbly type of person but I wanted to
show that I am more than just a smiley, friendly, bubbly yet shy person.
◉ I incorporate a lot of irony, my own philosphy, puns, humour and daily
lifestyle wisdom into my brand.
7. Contents
◉ TheBubbleeSerenaGuide is really just a guide to the life of Serena Lee. The
contents are mainly composed of my everyday comedic life.
◉ Brighter filters are used for the photos to create a lighter atmosphere. The
writing tone might be cynical from time to time but the overall vibe is
generally funny.
9. 1. Blogger
These three are my top 3 go-to social media outlets.
2. Instagram
3. Twitter
http://thebubbleeserenaguide.blogspot.ca/
@thebubbleeserenaguide
@theserenaguide
Picture Source: commons.wikimedia.org
10. ◉ A creative way for me to connect with my followers and build a more intimate relationship with
them
◉ Can write contents in depth, rather than 140 characters
◉ The blog design itself represents the brand very well
◉ A great way to find fellow bloggers who share the same interests, hobbies and brand through
blogger community
◉ The blog acts as one giant portfolio of social media outlets. I can display my Instagram, Twitter
feed, Google + etc. to notify the readers of my current social media activities.
◉ Can analyze easily through stats and Google Analytics where the traffic is from
1. Why Use Blogger ?
11. ◉ Use Instagram profiles to reach a wider audience
◉ Increase traffic for blog or any other websites by posting the address on the Instagram profile.
TheBubbleeSerenaGuide blog had the highest page views on June 17, 2016 since putting the
url on Instagram. It went up by 220% in 3 days.
◉ By using certain hashtags, you can reach a specific group of followers and gain likes. For
example, for bloggers, #pursuepretty and #flashesofdelight target Instagram users who either
blogs or enjoys bright and happy contents
2. Why use Instagram?
12. ◉ Connecting with followers-–Twitter is a daily routine where people log onto it every single day. It is an
easier way to connect with people and stay connected.
◉ Easy to set the tone of your brand-–As I have mentioned, my brand is all about irony, sarcasm, humour
and happy-go-lucky attitude. Twitter is very helpful in terms of capturing the right tone with images,
GIFs, and 140 characters of pure wit.
◉ Instant feedback—You will know right away if your brand or any of the content is upsetting or simply
awesome.
◉ Latest News/Update—You can let your followers or anyone who stumbles upon the twitter feed about
any updates on your website/blog.
◉ Easy to go viral
◉ An outlet to increase traffic for main website/blog
3. Why use Twitter?
13. Who is my competitor ?
City By Heart
A fellow Torontonian blogger
who focuses on lifestyle,
digital marketng and the city
life. She is available through
her blog, Instagram, and
Twitter.
Followers
4,035 on Twitter
1,734 on Instagram
Better Influencer
City by Heart is better than my brand
at the moment because of:
◉ Consistency
◉ Branded, personal photos
◉ Stronger follower base for all
social media outlets
◉ Getting into a consistent rhythm of
posting one content per week
(blog), 3-5 tweets/day and 1-2
posts on Instagram is important
14. What works
and what
doesn’t?
What works…
Flow and consistency with your brand and posts: If
you started talking about something that’s far away
from your brand, try to put a reason on why the
sudden content change.
Consistency, consistency and consistency! That
goes for tone, images, blog posts, or anything that
will be up on your social media outlet.
◉What doesn’t work…
Constant promotions: It’s important to increase
knowledge about your brand but if you keep on
promoting about a product or service nonstop, your
followers will click that un-follow button without
hesitance.
No activity: How can you expect your followers to be
engaged with you when your company is not
engaged itself?
15. How am I doing?
◉ From the 1st day to
current, my Klout score has
gone up by 322.4%.
◉ The important thing to
remember is that you have to
be engaged yourself in order
to increase your follower’s
engagement!
Picture Source: https://klout.com
16. How am I doing?
◉ According to Google Analytics, both my sessions
and page views have gone up from 4 to 58 when I
have started to become more consistent and
rhythmical with my contents. I was engaged a lot more
than before.
◉ About 33.50% of the audience is 25-34 and 27.50%
is 18-24 which was my targeted demographic. I
wanted to create my contents more relatable to those
age groups and the analytics show that I have
managed to do so.
Picture source: https://analytics.google.com/
17. Recommendations
Be original
Be rhythmically consistent with your contents
Cover local events: locally based followers will be able to relate to your posts lot
faster than the ones from a different part of the world.
Create an action plan for your business
Most importantly, be human and create organic posts. No one likes seeing a BIG
CORPORATE, Harsh/Cold contents on their feed. You want to be natural, organic
and human as possible in order to really connect with your followers. Retaining your
viewers and increasing your follower base will have a positive impact in terms of
getting likes, reaching audience, page views and traffic.