This document summarizes a webinar on hashtag marketing strategies. It discusses the history of hashtags and their use on various social media platforms like Twitter, Instagram, Facebook and Google+. It provides best practices for creating effective hashtag campaigns, including using brand hashtags, campaign-specific hashtags and leveraging trending topics. It also discusses tools for tracking hashtag performance and analyzing their impact on website traffic and engagement. Finally, it presents two case studies: how Feeding America increased website traffic 250% through aligned Twitter hashtags, and how Ben & Jerry's crowdsources half their Instagram content through community photo sharing with related hashtags.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
This presentation discusses about the snapchat marketing techniques and the different successful example which have used this technique to capture the market.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
How To Reach Your Customers Through Social MediaZach Thomas
Don't even know where to start in regards to using social media to market your business? Find out how even just the basics can make a huge impact in your business.
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
This presentation discusses about the snapchat marketing techniques and the different successful example which have used this technique to capture the market.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
How To Reach Your Customers Through Social MediaZach Thomas
Don't even know where to start in regards to using social media to market your business? Find out how even just the basics can make a huge impact in your business.
Tweets with hashtags receive 2X more engagement than those without hashtags.
Used correctly, hashtags will amplify your message like nothing else on social media.
All you have to do is apply the right ones at the right times, with a bit of finesse.
Courtesy of Act-On (https://www.act-on.com/)
Hashtags with Gionee Profile.
This will give you a clear view for the company profile and Hashtags. Guys look at it and simplify your life and your exploration
What’s the purpose of #hashtags? Why are #hashtags important in social media marketing? How do you choose the right #hashtag? Use them correctly and you can dramatically expand the reach of your social posts. However, as a social media tool, hashtags remain under or poorly used.
This webinar's presentation will demystify and explain how to effectively use hashtags in your school’s social media marketing
Know more about the maximum used label Hashtag in Social Media. Each social media platform follows different approach for supporting Hashtags. How the Hashtags are going to be used in 2016 for engagement is discussed here.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Hashtags are meant to drum up your social media presence. You know that. Hashtags, besides, of course, the content itself, have a role to play in determining the “virality” of your campaign. You know that too! You know it’s important to use hashtags but are confused as to how to use them for maximum social media exposure. Some of the common queries that marketers have in this regard are:
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Travis Wright - Data Driven Marketing Technologies, Tools & Tactics in the Ag...Rockit Conference
MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. This keynote helps marketers understand how to look at MarTech, learn the foundations of the "Marketing Technology Stack", what to focus on and how to choose what they need.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
Using GA 4 to show your contrabution to the bottom line - Measurement Base Ca...Greg Jarboe
Greg Jarboe's presentation, "Using Google Analytics 4 (GA4) to show your contribution to the bottom line," at Paine Publishing's Measurement Base Camp on May 16, 2023
Using Web Analytics and Goal Conversions to show your contribution to the bot...Greg Jarboe
Greg Jarboe's presentation about "Using Web Analytics and Goal Conversions to Show your Contribution to the Bottom Line," which was delivered at Measurement Base Camp Spring on April 12, 2022.
How to become a you tube expert in less than 15 yearsGreg Jarboe
Greg Jarboe's presentation, "How to become a YouTube expert in less than 15 years (without too much trial and error)," to Ask Avi Arya University and Internet Moguls on March 25, 2021.
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Presentation by Greg Jarboe entitted, "Using web analytics and goal conversions to show your contribution to the bottom line," at the Measurement Base Camp on Feb. 2, 2021
Greg Jarboe's presentation of "The future of SEO in the UAE lies in the 'messy middle' of the purchase journey" to the New Media Academy on December 16, 2020.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Overview of this one-hour webinar on
Hashtag Marketing for Social Mavens
• A short history of hashtags
• How to use # on Twitter to gain
followers / get business
• How to use # on Instagram to
gain followers / get business
• How to use hashtags on other
social media
• Hashtag strategies
• Best and worst practices of
hashtag marketing
• Tracking hashtags and traffic
• A Twitter hashtag case study
• An Instagram hashtag case study
3. The history of hashtags is short; the
idea of using # (pound) is 7 years old
• On Aug. 23, 2007, Chris Messina
tweeted the idea of using #
(pound) for groups.
• On July 2, 2009, Twitter adopted
hashtags and hyperlinked them to
search results.
• On Aug. 18, 2009, Tumblr
adopted hashtags.
• On Jan. 27, 2011, Instagram
adopted hashtags.
• On Mar. 17, 2013, Google+
adopted hashtags.
• On June 12, 2013, Facebook
finally adopted hashtags.
Source: http://searchenginewatch.com/sew/how-to/2327748/5-brilliant-ways-to-use-hashtags-in-social-media-marketing
4. Jimmy Fallon and Justin Timberlake did
their “#Hashtag” skit on Sept. 24, 2013
Source: http://youtu.be/57dzaMaouXA
5. How to use the hashtag symbol (#) on
Twitter and some etiquette for using it
• Find out if the subject you’re
tweeting about already has an
established hashtag, and then
join that existing conversation.
• Hashtags can show up at the
beginning, middle or end of a
Tweet.
• Don’t use more than two
hashtags per Tweet.
• Use hashtags that are relevant to
the topic of the Tweet.
• Hashtags that quickly become
popular will often show up in
Trending Topics.
Source: https://media.twitter.com/best-practice/how-to-use-hashtags
6. Choosing the right hashtag to make
your Tweets part of the conversation
• Answering questions is an easy,
low-friction way to engage with
your Twitter audience.
• And hashtags are the perfect
mechanism to source questions
and tag your answers.
• It’s often best if these hashtags
are specific to the subject of the
questions, for example when
Twitter hosted a town hall with
the White House Twitter used the
hashtag #AskObama to make it
clear that users’ Tweets would be
read directly to the president.
Source: https://askobama.twitter.com/
7. Use Twitter Analytics to track growth
in followers and to learn about them
Sources Twitter Analytics
8. Use Google Analytics to tie it all back
to your client’s bottom line revenue
Source Google Analytics
9. How to add hashtags to your photos
and videos on Instagram: Be specific
• Instead of using the tag #van, use
#vwvan.
• The photo will be added to that
highly targeted tag page, where
other Volkswagen lovers will be
able to find the photo more easily
(without sifting through photos of
Toyota Siennas and Chevy Astros).
• It's best to avoid using
generalized tags, such as
#instagram or #iphone, as these
types of tags can be applied to
most, if not all, photographs
shared with Instagram.
Source: https://help.instagram.com/232462026881751
10. Best practices for using hashtags on
your Instagram photos: Be observant
• Pay attention to the other
hashtags used on posts that use
the same tag as yours.
• You may discover a popular
hashtag you hadn’t thought of on
your own.
• For example, on photos tagged
#volkswagen, you may see that
many of those photos also use
the tag #vw.
• When you do a search for those
tags, you may find out that
Instagrammers use #vw twice as
often as they use #volkswagen!
Source: https://help.instagram.com/232462026881751
11. In August, Instagram started rolling out
Account insights for businesses
• Account insights allows
businesses to see how they’re
increasing brand awareness on
Instagram through impressions,
reach, and engagement.
• It’s a first step in helping your
clients understand how their
content is being received, and
what type of content works best
for their audience.
• Insights will also provide a better
indication of the best time to post
on Instagram, so you can reach
the right people at the right time.
Source: http://blog.business.instagram.com/post/95314562151/businesstools
12. You clients want to measure business
outcomes, not marketing outputs
• In 1986, I became the Director of
Corporate Communications at
Lotus Development Corporation.
• After my first month, I took a
thick report of 700 clippings
down the hall and dropped it
casually on CEO Jim Manzi’s desk.
• Manzi took a quick look and said,
“Jarboe, if I could deposit these in
a bank, I’d know what they were
worth. But, until you can measure
the impact of PR in cold, hard
cash, don’t waste my time with
these so-called reports.”
Source: http://www.axle.org/spotlight/GregJarboe.html
13. Which other popular social media
websites in the U.S. support hashtags?
Tumblr.com
Instagram.com
Pinterest.com
Plus.google.com
Twitter.com
Facebook.com
YouTube.com
32.0
50.6
59.2
164.6
166.2
37.7
74.9
Unique Visitors (Millions) in U.S.
Source: Compete PRO, November 2014
14. How to use hashtags on some of the
other top social media websites
• YouTube: Hashtag use within YouTube is most prevalent in the comments section.
Users can leave comments with hashtags, which will then click through to a page
with videos that contain that hashtag in their title.
• Facebook: Clicking a hashtag on Facebook will bring you to a separate page with
posts that are visible to you based on the various users’ privacy settings. You’ll also
see the different trending topics in the top right hand corner of your News Feed.
• Google+: Google+ uses hashtags similar to the other sites, but with one main
difference. Google+ will add hashtags to content if they think that it is a relevant
and popular keyword. You can always opt-out of this through Google+ if you’d like.
• Tumblr: When you’re creating a post on your Tumblr page, you’ll see an area at
the bottom asking you to add “tags.” When you start to type a tag for your post,
Tumblr will automatically add a hashtag to the front of it.
• Pinterest: The main thing you need to know when creating hashtags on Pinterest is
that they’re only clickable in a Pin description. Also, hashtags aren’t searchable on
Pinterest, so you’ll need to just search the keyword to find the content.
Source: http://sproutsocial.com/insights/how-to-use-hashtags/
15. What are brand and campaign hashtag
strategies and why do you need them?
• A brand hashtag is your company
name or a company tagline.
• Use your brand tag as your
signature tag.
• Get people to use it, so that your
brand gets marketed too.
• A campaign hashtag is a hashtag
made for each of your marketing
campaigns.
• For example, if you are having a
sale at your store, make a unique
hashtag for this promotion.
• Get people to use it, and your
campaign gets extended reach.
Source: http://www.socialmediatoday.com/content/3-key-hashtag-strategies-how-market-your-business-and-content
16. What are trending hashtag strategies
and how do you find the latest ones?
• A trending hashtag is one for a
topic that has become popular.
• They change in real time.
• Twitter and Google+ show
trending topics on their sites.
• Hashtags.org shows trending,
declining and constant trends, as
well as metrics on your brand.
• Statigram lets you search for
Instagram hashtag trends and get
alternatives for hashtags.
• Trendsmap shows you a visual
map of geographic hashtag trends
for local businesses.
Source: http://www.socialmediatoday.com/content/3-key-hashtag-strategies-how-market-your-business-and-content
17. What are some of the best and worst
practices of hashtag marketing?
• Best practices:
– Create hashtags that
mirror your brand, and give
people reasons to use
them
– Use a handful of targeted,
keyword-driven hashtags
• Worst practices:
– #Using #Too #Many
#Hashtags #In #Your #Posts
– Leveraging trending
hashtags without tying
back to your products
Source: http://www.toprankblog.com/2014/04/hashtag-marketing/
18. Adding a photo, video, or quote will
boost in the number of Retweets
• Photos average a 35%
boost in Retweets.
• Videos get a 28% boost.
• Quotes get a 19% boost
in Retweets.
• Including a number
receives a 17% bump in
Retweets
• Hashtags receive a 16%
boost.
• Results vary by industry.
Source: https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
19. There are several excellent tools on
the market for tracking hashtags
• TagBoard
– Works for Twitter, Instagram,
Facebook, Google+, and several
other platforms.
– Versions for Safari and Chrome,
so you can search for hashtags
directly in your browser.
• Keyhole
– Graph shows number of tweets,
number of users, reach, and
timeline for all data.
– Includes top sites where the
hashtag is used, share of voice,
top influencers using it, location,
and demographics.
• Hashtracking
– Provides historic and real-time
hashtag & cashtag tracking and
intelligence tools that gives
subscribers instant access to
actionable data.
• Talkwalker
– Talkwalker offers powerful and
highly flexible dashboards, APIs
and reports featuring
comprehensive filters and
actionable social media insights
that create strong added value
for brands and agencies
worldwide.
Sources: http://socialmediarevolver.com/how-to-engage-your-community-with-hashtags/
and http://marketingland.com/hashtag-analytics-81205
20. Hootsuite enables you to manage and
connect with over 35 social networks
Source: http://signup.hootsuite.com/twitter-analytics/
21. Google Analytics can help you see if
social media has generated traffic
Source: http://bit.ly/16mXc7K
22. Social networks can generate website
traffic through more than one channel
CHANNEL DESCRIPTION
Display Interactions with a medium of "display", or ”CPM". Also includes AdWords
interactions with ad distribution network set to "content" but excluding ad
format of "text".
Social Network Visits from approximately 400 social networks (that are not tagged as ads).
E-mail Visits that are tagged with a medium of "e-mail".
Paid Search Visits from the AdWords Search Network or other search engines, with a
medium of ”CPC" or ”PPC" .
Other Advertising Visits that are tagged with a medium of ”CPC", ”PPC", ”CPM", ”CPV", ”CPA",
”CPP", "content-text", "affiliate" (excluding Paid Search).
Referral Visits from websites that are not social networks.
Organic Search Visits from unpaid search on any search engine (i.e. medium = "organic").
Direct Visits in which the visitor typed the name of your website URL into the
browser or came to your site via a bookmark (i.e., source = "(direct)" and
medium = "(not set)" or "(none)").
Source: https://support.google.com/analytics/answer/1191184?hl=en&ref_topic=1191164
23. Google’s URL builder adds parameters
to URLs you use in Custom Campaigns
• The URL builder helps you add
parameters to URLs you use in
Custom Campaigns.
• When users click one of the
custom links, the unique
parameters are sent to your
Google Analytics account so
you can identify the URLs that
are most effective in attracting
users.
• Fill in the form and
click Submit button.
• Past the long URL in Bitly to
shorten.
Source: https://support.google.com/analytics/answer/1033867?hl=en
24. Then, examine the multi-channel
funnels reports in Google Analytics
• Google Analytics shows you
the full customer picture
across ads and videos,
websites, social tools,
tablets, and smartphones.
• Google Analytics has the
latest in full-credit
measurement, so you see
all the stops people take on
the road to action.
• And Google Analytics gives
you insights that you can
turn into real results.
Source: http://youtu.be/PW_9TMZKJp0
25. Feeding America is a leading domestic
hunger relief charity in the U.S.
Source: https://twitter.com/FeedingAmerica
26. Challenge: Use trending hashtags on
Twitter to maximize website traffic
• The organization partnered
with search marketing agency
Performics and search
optimization specialist
BrightEdge to review volume
of Tweets, search engine
rankings, and web analytics.
• Based on the data they
collected, @FeedingAmerica
determined what they should
Tweet about and what type of
content their Tweets should
link to on their website.
Source: https://biz.twitter.com/en-gb/success-stories/feeding-america
27. Solution: Aligned trending hashtags
with its existing website content
• Know your audience.
– Feeding America created a
content strategy based on
popular topics searched for
and talked about by their
supporters.
• Showcase your best
content.
– @FeedingAmerica’s Tweets
included links to relevant
articles and pages on their
website to provide value to
supporters.
Source: https://biz.twitter.com/en-gb/success-stories/feeding-america
28. Results: Feeding America saw a 250%
increase in website traffic from Tweets
• In partnership with
BrightEdge,
@FeedingAmerica
incorporated popular topics
in Tweets and linked to
associated pages on the
organization’s website.
• These Tweets resulted in a
2.5x boost in average site
traffic compared to other
Tweets during the same
time frame.
Source: https://biz.twitter.com/en-gb/success-stories/feeding-america
29. Ben & Jerry’s started in a renovated
gas station in Burlington, Vermont
Source: http://instagram.com/benandjerrys
30. Challenge: Use hashtags to bring its ice
cream brand to life on Instagram
• Ben & Jerry’s was one of the first
brands to join Instagram in
February 2011, initially focusing
on its key themes of flavors, fun,
values, and community.
• Ben & Jerry’s Vermont heritage is
a also key part of their story, but
now that the brand has a global
presence, they wanted to use
Instagram to connect with people
around the world and to source
photos from Instagrammers
enjoying their ice cream in far
away places.
Source: http://blog.business.instagram.com/post/76372049325/ben-jerrys-secret-to-success-on-instagram-if
31. Solution: Crowdsourced photos from
Instagrammers using related hashtags
• Ben & Jerry’s does everything in-
house, from shooting images and
videos, to reviewing Instagram
photos posted with Ben & Jerry’s
related hashtags, to selecting the
best of the best to share in their
own feed.
• Ben & Jerry’s digital marketing
manager Mike Hayes says, “It’s
helped being on the platform
from the beginning, but the
secret is respecting the
community and providing value
to them.”
Source: http://www.gramfeed.com/instagram/tags#benandjerrys
32. Results: Half the photos Ben & Jerry’s
shares are from community members
• At least half the photos that Ben
& Jerry’s shares through their
account today are from
community members, many of
whom compose their shots using
the framing techniques modeled
by the brand.
• One favorite: a shot of a cone or
cup from the POV of the person
about to enjoy it, with a fun
backdrop that identifies where
they are.
• As Hayes sees it, “We’re a curator
of our brand story now.”
Source: http://blog.business.instagram.com/post/76372049325/ben-jerrys-secret-to-success-on-instagram-if