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The document discusses the rise of visual content and social media as well as the decline of traditional personal computers. It notes that smartphones and tablets have surpassed PC sales and that website traffic is increasingly coming from mobile devices. Social networks like Facebook and Instagram have also seen large increases in engagement through visual content like photos and videos. Moving forward, the future will involve more mobile and visual-based social commerce platforms that leverage big data and new technologies to provide valuable experiences for publishers and advertisers.

Technology Education

TECHNOLOGY
(Disruptive)
Hardware & Coding Edition

DEATH OF THE HOME PC
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
1000000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Units Sold
Personal Computers
Smartphones
Tablets
Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

SHIFT IN ECOMMERCE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
PC
Smartphone
Tablet
Source: Monetate
Website Trafﬁc By Device

RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

1996-2000 HTML WYSIWYG Editors
2001: Content Management Systems
2001 - Tableless, Fluid/ “Liquid” Layouts
2010 - Now - HTML5/Mobile Applications/Responsive Design
2005 - Adobe Flash
Coded Web Timeline

INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that

make
communica;ons
more
simple,
less
complex.”
-‐
Jason
Korman,
CEO
of
Gaping
Void

“GeAng
informa;on
oﬀ
the

Internet
is
like
trying
to
take
a

drink
from
a
ﬁre
hydrant.”
-‐
Mitchell
Kapor

“Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008

90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and

visuals

are
processed
60,000X
faster
in
the
brain
than
text.

-‐
Source:
3M

1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.

Your customer is the new C-Level boardroom executive.

Photos Videos
Infographics Memes
Comics Visual Note-taking
6 Types of Visual Content

B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition

Posting Plugins & Widgets
InstaPress
InstaRoll
Yakadanda
Media Manager Plus
InstaGrabber
SimplyInstagram

Galleries & Sliders
Photonic
Instagrate
Slider2
SnapWidget

Measurement
Webstagram
Instagrid
Followgram
Ink361
Statigram
Nitrogram
VenueSeen

3rd Party Print Services
Instacanvas
Snapstagram
CanvasPop
BumbleJax
InstaPrints
Keepsy
Stickygram
Blurb
Firebox
Origrami

True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

•A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities
Takeaways

•Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data
Actionable Items

Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are. Discussed Usage Trends 2015 cover: - Race for Engagement - Seamless FinTech Solutions - Uber: Uberization of Everything - Smart Commerce - Swiss Army Knife: Functional Integration of Extension Hardware - Anyscreen Anywhere This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.

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“Don’t judge a book by its cover” is an age-old saying, but nowadays, the cover holds a vital role to attract and trap their readers (isn’t it?). Investing in the making of a bold and impressive cover is a smart choice and that is what a good focus on user interface design is all about. These UI design trends play a major role in capturing the attention of a user in a better way by simply modifying the image, look, color, etc. After all, the main aim is to give the best experience to our mobile app users. Check out this presentation to learn more!

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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...

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3. WHY NOW?

4. TECHNOLOGY (Disruptive) Hardware & Coding Edition

7. DEATH OF THE HOME PC 0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 800000000 900000000 1000000000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Units Sold Personal Computers Smartphones Tablets Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

9. Social Is Visual

10. SHIFT IN ECOMMERCE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 PC Smartphone Tablet Source: Monetate Website Trafﬁc By Device

11. RESPONSIVE DESIGN A Quick History Lesson - Then & Now

12. 1996-2000 HTML WYSIWYG Editors 2001: Content Management Systems 2001 - Tableless, Fluid/ “Liquid” Layouts 2010 - Now - HTML5/Mobile Applications/Responsive Design 2005 - Adobe Flash Coded Web Timeline

13. User Experience

14.

15. INFORMATION OVERLOAD “We’re overwhelmed by data and info, we want things that make communica;ons more simple, less complex.” -‐ Jason Korman, CEO of Gaping Void

16.

17. “GeAng informa;on oﬀ the Internet is like trying to take a drink from a ﬁre hydrant.” -‐ Mitchell Kapor

18. “Anyone?”

19. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOSVS. OTHER FORMS OF MEDIA Source: ROI Research

20.

21. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008

22. Site Retargeting

23. WHAT IS YOUR DIFFERENTIATION STRATEGY?

24. Famous for being infamous.

25. “Never judge a book by its cover.”

26. 90% of informa?on transmi@ed to the brain is visual, and visuals are processed 60,000X faster in the brain than text. -‐ Source: 3M

27. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.

28.

29.

30. Your customer is the new C-Level boardroom executive.

31. THE SOLUTION?

32.

33. Photos Videos Infographics Memes Comics Visual Note-taking 6 Types of Visual Content

34.

35.

36.

37.

38.

39.

40. B2C Case Study: Whole Foods

41. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition

42. Visual does... Sell Brand Awareness Promote Events Educates Brand Position Product Launches

43.

44.

45.

46. Posting Plugins & Widgets InstaPress InstaRoll Yakadanda Media Manager Plus InstaGrabber SimplyInstagram

47. Galleries & Sliders Photonic Instagrate Slider2 SnapWidget

48. Measurement Webstagram Instagrid Followgram Ink361 Statigram Nitrogram VenueSeen

49.

50. 3rd Party Print Services Instacanvas Snapstagram CanvasPop BumbleJax InstaPrints Keepsy Stickygram Blurb Firebox Origrami

51. WHAT DOES THE FUTURE HOLD?

52.

53.

54.

55.

56.

57. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers

58.

59.

60. Luminate Image Platform

61.

62. •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities Takeaways

63. •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data Actionable Items

64.

65. Questions?

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