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Seven Steps to an Effective Mobile App Strategy

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Mobile applications can drive real and positive change in today’s business sector. However, most companies are struggling to develop effective mobile app strategies. It’s understandable that many of today’s companies are overwhelmed when it comes to determining when and how to properly create and implement effective mobile software applications. In the infographic “Seven Steps to an Effective Mobile App Strategy”, Frost and Sullivan outlines seven key steps for companies to plan and deliver effective mobile apps to their employees, partners and customers.

Published in: Mobile, Technology
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Seven Steps to an Effective Mobile App Strategy

  1. 1. It’s Time to Assess Your Company’s Mobile App Strategy p H to Mobile applications can drive real and positive change in today’s business sector. However, most companies are struggling to develop effective mobile app strategies Mobile Apps are Everywhere 36% of companies view unauthorized mobile apps as a problem It’s time to hit the pause button, assess your situation, and plan mobile app deployments in a proactive and organized fashion IT, LOB and end‐user interests can be at odds with each other Seven Steps to a Successful Mobile Application Strategy ASSEMBLE THE RIGHT TEAM Sources: Frost & Sullivan research However, App Strategies are Fragmented of organizations already have at least 6 mobile worker apps deployed of businesses plan to keep adding new mobile apps WWW To truly understand your current state of mobilization – and strategize accordingly – you have to bring the right stakeholders to the table STABILIZE YOUR CURRENT MOBILE ENVIRONMENT Perform a comprehensive assessment of your existing mobile ecosystem IT LOBsEND-USERS 2 IDENTIFY AND PRIORITIZE MOBILE VOIDS Identify business processes that can be transformed using mobile technology Calculate financial impact 3 What mobile apps and devices are already being used? What benefits are they providing? How much is it costing to run these apps? Are security mechanisms in place? ? ? ? ? $ $ $ $ FIND THE DATA 4 Prioritize areas for app development Assemble initial app roadmap 1 2 3 4 5 6 Identify where the info you need to power your apps is located DEFINE KEY PERFORMANCE INDICATORS (KPIS) 5 Quantitative metrics are critical to gauging the impact of individual mobile applications LEGACY BACK OFFICE SYSTEM IN THE CLOUD SCATTERED AMONG DISPARATE LOBs BEHIND A FIREWALL STEP STEP STEP STEP STEP BEGIN CREATING A COMPREHENSIVE MOBILE APP PORTFOLIO 6 Determine if you should build or buy your solutions STEP CHURN RATES CUSTOMER SATISFACTION EXPENSE REDUCTION REVENUE GROWTH CASH FLOW EMPLOYEE SATISFACTION NEW CUSTOMER ACQUISITION OPERATIONAL EFFICIENCY MEAN TIME TO REPAIR MANAGE AND MAINTAIN 7 Even when apps are fully developed and deployed,the mobilization effort does not end STEP BUILD? REMEMBER! BUY? ...OR... Mobile app development is vastly different from building desktop software. Actively manage mobile apps for optimal performance Samsung Application Support Services 83% of companies prefer to work with a partner when implementing mobile applications. Samsung Business Services offers a range of Application Support Services,including: STRATEGIC DESIGN CONSULTATION TRAINING APP DEVELOPMENT CLICK HERE TO DOWNLOAD THE WHITE PAPER: “IT'S TIME TO SERIOUSLY ASSESS YOUR MOBILE APP STRATEGY” BLOG TWITTER WEBSITE insights.samsung.com @SamsungBizUSA www.samsung.com/business

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