The document discusses several case studies of companies using IBM Bluemix: - Gamifo used Bluemix to build a mobile app for digital marketing and relationship analysis, attracting 20 retail customers in the first few weeks. - Softbank Robotics is using IBM Watson on Bluemix to help robots like Pepper understand data like humans by taking in sensory input, customizing to users, and analyzing emotions. - The Westfield Mall in San Francisco installed a cognitive app on Bluemix and Watson to provide shoppers guidance in gift selection tailored to individuals to improve the shopping experience.

1. IBM Bluemix: Case Studies
Dr. Neeraj Kumar Pandey

2. CaseStudy:IBM
Bluemix
Dr. Neeraj Kumar Pandey

3. Case study: Gamifo
The Power Of Human Relationships With
Bluemix
The need:
Gamifo Ltd. provides marketing
services and a digital marketing
platform for retail customers. When
the startup was just an idea, Gamifo
needed the right development
platform in order to build a mobile
app capable of running campaigns,
providing relationship analysis of
consumers’ social networks,
detecting qualified leads, andDr. Neeraj Kumar Pandey

4. The IBM Cloud solution:
Gamifo turned to IBM Bluemix to build
and support its TaPrize app and other
solutions, benefiting from the broad set
of tools and capabilities available on
Bluemix, including full application-
lifecycle management, centralized
logging, and system health
management. Within the first few weeks
of the app’s launch, 20 retail companies
joined the Gamifo platform, with
hundreds predicted to join by the end of
the 2016
Dr. Neeraj Kumar Pandey

5. Softbank Robotics Holdings
Corp.
How IBM Watson is helping robots understand data
Softbank Robotics Holdings Corp. is looking to build
robots that think more like humans, and it's using IBM
Watson to make it happen. Traditionally, computers
can only process data in certain ways. With Watson,
Softbank is creating “Pepper” robots that understand
data like people do.
They can:
 Take in data using sensory input
 Be customized to specific user needs
 Analyze emotions and learn from experience
Use language, vision, speech and data insight APIs with
numerous services and options for developing
cognitive applications. A full library of APIs is available
through IBM Bluemix to help you unleash creative
intelligence to the world.
Dr. Neeraj Kumar Pandey

6. Westfield Mall San Francisco
IBM Cloud technology helps shoppers navigate gift
giving
Getting to the mall through traffic to shop for gifts can be
a struggle, but so can figuring out what to buy once
you arrive. Using IBM Bluemix and Watson, San
Francisco’s Westfield Centre offers shoppers
guidance, helping them select the perfect present.
 A cognitive app installed in an on-premises kiosk
enables:
 Shoppers to find gifts suited to their loved ones using
data in the cloud and personality profiles
 Retailers to better connect with customers using that
data
 Interactive touch points throughout the mall
During the 2015 holiday shopping season, Westfield
reached an average of 370 customers per day with
the app and boasted an 11% conversion rate.
Dr. Neeraj Kumar Pandey

7. For More Case Studies of Bluemix access the page:
https://www.ibm.com/cloud-computing/bluemix/case-
studies
Dr. Neeraj Kumar Pandey

8. Open Stack
“OpenStack is a collection of open source
technologies delivering a massively scalable
cloud operating system” - openstack.org
Dr. Neeraj Kumar Pandey

9. COMPANIES
TOTAL
DEVELOPERS
AVERAGE
MONTHLY
CONTRIBUTOR
CODE CONTRIBUTIONS
2130 374 115,206
338
TOP 10 COUNTRIES
15,672
INDIVIDUAL MEMBERS
COUNTRIES
135
United States, China, India,
Great Britain, France, Russia,
Australia, Canada, Japan,
Germany
Dr. Neeraj Kumar Pandey

10. Dr. Neeraj Kumar Pandey

11. Dr. Neeraj Kumar Pandey

12. A Loosely Coupled Architecture
Dr. Neeraj Kumar Pandey