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The Rise of All-In-One SaaS
Hiten Shah
hnshah@gmail.com
A decade of early stage funding growth.
http://bit.ly/1Ng5L5F
So there’s now a lot of SaaS.
http://bvp.com/cloud
It’s mobile and enterprisey!
http://bit.ly/1gEDdpB
Already, many SaaS tools (picks and shovels) exist for mobile.
http://bit.ly/1gEDdpB
Sales has their own landscape(s).
http://bit.ly/1K5RwSe
Don’t forget all the marketing SaaS out there.
http://bit.ly/1DAEozz
Now, there’s department specific software stacks too!
21 marketing technology stacks
Software is
going to get
bundled.
Ok, there’s a
lot of SaaS
so what’s
next?
“
There’s going to be more all-in-one
SaaS software and SaaS platforms
in the future.
2006 2011 2014
Three thriving examples of the All-In-One SaaS trend
All-In-One
Marketing
Software
HubSpot wants to manage all your inbound marketing
• Created a website grader to generate leads
by identifying a website’s short comings.
• Started by targeting small businesses that
weren’t technically savvy.
• Expanded the offering by creating a new
suite of SaaS sales tools.
HubSpot wants to manage all your inbound marketing
The single
platform for
every customer
interaction
Intercom wants to manage all customer communications
• Built a single customer communications
workflow that serves many different jobs.
• Started by targeting startups who weren’t
yet hooked on existing tools.
• Iterated into a platform with multiple
products.
Intercom wants to manage all customer communications
All-in-one
Analytics and
Feedback
Hotjar wants to provide every tool for website insights
• Put seven feedback and analytics tools
next to each other in a single interface.
• Started by offering a cheaper solution to
professionals who are already using
multiple tools.
• Their product roadmap is shared publicly.
Hotjar wants to provide every tool for website insights
SaaS product suites and platforms are making a comeback!
$1.67B
market cap
$65.75M
funding
64,542
organizations
Sign up by email and get awesome
SaaS content every Monday morning!
http://hiten.com

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The Rise of All-In-One SaaS

  • 1. The Rise of All-In-One SaaS Hiten Shah hnshah@gmail.com
  • 2. A decade of early stage funding growth. http://bit.ly/1Ng5L5F
  • 3. So there’s now a lot of SaaS. http://bvp.com/cloud
  • 4. It’s mobile and enterprisey! http://bit.ly/1gEDdpB
  • 5. Already, many SaaS tools (picks and shovels) exist for mobile. http://bit.ly/1gEDdpB
  • 6. Sales has their own landscape(s). http://bit.ly/1K5RwSe
  • 7. Don’t forget all the marketing SaaS out there. http://bit.ly/1DAEozz
  • 8. Now, there’s department specific software stacks too! 21 marketing technology stacks
  • 9. Software is going to get bundled. Ok, there’s a lot of SaaS so what’s next?
  • 10. “ There’s going to be more all-in-one SaaS software and SaaS platforms in the future.
  • 11. 2006 2011 2014 Three thriving examples of the All-In-One SaaS trend
  • 13. HubSpot wants to manage all your inbound marketing
  • 14. • Created a website grader to generate leads by identifying a website’s short comings. • Started by targeting small businesses that weren’t technically savvy. • Expanded the offering by creating a new suite of SaaS sales tools. HubSpot wants to manage all your inbound marketing
  • 15. The single platform for every customer interaction
  • 16. Intercom wants to manage all customer communications
  • 17. • Built a single customer communications workflow that serves many different jobs. • Started by targeting startups who weren’t yet hooked on existing tools. • Iterated into a platform with multiple products. Intercom wants to manage all customer communications
  • 19. Hotjar wants to provide every tool for website insights
  • 20. • Put seven feedback and analytics tools next to each other in a single interface. • Started by offering a cheaper solution to professionals who are already using multiple tools. • Their product roadmap is shared publicly. Hotjar wants to provide every tool for website insights
  • 21. SaaS product suites and platforms are making a comeback! $1.67B market cap $65.75M funding 64,542 organizations
  • 22. Sign up by email and get awesome SaaS content every Monday morning! http://hiten.com