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Connected consumer to connected marketeer
- 1. From connected consumer To connected marketeer
- 3. She was dead for 45 minutes
- 8. Did you know that…
- 10. Success of pop-up blockers Skipping advertising is number one application in iDTV Success of buying TV shows on DVD
- 12. People abandon over-advertised media
- 13. How do WE deal with that trend?
- 14. We advertise MORE
- 15. With the SAME tools as always
- 16. It will become HARDER
- 18. Doesn’t this intro sound like...
- 19. Global Warming of the Internet?
- 20. Let’s change our thinking TODAY not in 30 years from now
- 21. Not just for your BRAND
- 22. But for YOU
- 25. Welcome @ my WARNING speech
- 26. Advertising 2.0
- 27. Brand Advertising Sales
- 28. Conversation Advertising Brand
- 29. Conversations ?
- 32. >1.800
- 33. Good = Good³ Bad = Bad³
- 36. Go on Safari
- 39. “It brings you answers to questions you didn’t ask” Hans Schmeits VP Global Marketing pharmaceutical company
- 44. “Markets WANT to talk to companies” (Cluetrain)
- 48. Need for a conversation manager If you care about PR you should care about the conversation!
- 49. Advertising ?
- 50. It’s here to stay
- 51. But it has to change
- 52. Conversation Advertising Brand
- 53. Conversation Advertising Brand
- 54. Conversation Advertising Brand
- 58. Partnership with leading consumers, first product launched this year: Video telephony
- 66. Integrate your new KPIs in your marketing strategy
- 67. Is it really?
- 68. Let’s call it a new start
- 69. keep it COOL
- 70. just don’t do it
- 71. for the wrong reasons
- 72. don’t get all tactical
- 75. The philosophy of the connected markteer
- 77. Conversations
- 79. ALL media has its value: Goal before media Choose wisely
- 80. Be Flexible The 20% rule
- 81. Learn to talk, don’t just shout all the time
- 82. Offer REAL Value to consumers
- 83. Need for a conversation manager
- 85. This was a warning speech, so...
- 86. “Everyone thinks of changing the world, but no one thinks of changing himself” (Leo Tolstoy)
- 88. Join my 48 hour group on LinkedIn to join the discussion
- 89. Your 48-hour to-do-list 1 Start observing today 2 Audit marketing plan Conversation manager
- 90. Good luck in YOUR journey! Steven@InSites.eu