By Barbara Vogel (https://www.linkedin.com/in/barbaravogel23/), CEO/CPO at Meraki (https://meraki.pm/) Meraki is (1) a 1-month intensive program, (2) in-house coaching, (3) help for PM hiring. Barbara has a very cool background, having been involved in product teams in various kinds of organizations: Big corps (the first French e-commerce website Oui.sncf), startups (RogerVoice), scale-ups (Shopify).

1. Work with soul, creativity, love

2. HOUSTON, WE HAVE A PROBLEM
• PM recent discipline…in tech company
• No product school
• Misconception of the role

3. WHY !
Make Product Management accessible to anyone

4. WHAT
Creating the next generation of Product Managers

5. What do product managers do?
1. Product strategy and vision
2. Product prioritization & problem solving
3. Execution
4. Communication and coordination

6. PM vs P0
PM
• « Brand manager » at P&G to
the customer’s voice at HP
• help a company set product
vision and roadmaps
• establish goals and strategy
• drive execution on each
product throughout its
lifecycle.
P0
• Scrum role
• Value maximizer
• Responsible of the Product
Backlog

7. 1. Training
2. Coaching
3. Recruiting
HOW

8. 1.Training
Teachers/ mentors :
Blablacar, Aircall, Heetch,
Amazon, Qonto, Mano Mano
Payfit, Shift, Shapr..
Product Track Secret sauce :
ü Based 90% on experience
ü Best PM ecosystem
ü Feedback loop
ü 1 month

9. 2.Coaching
CPO as a Service :
ü Product Strategyà Spec
ü Product Organisation
ü Involve anyone
Examples :
q Create a Product Org/ Team- Serie A
q Launch a new use of media - millenial
q How to start an e-commerce business?

10. 3. Recruiting
ü How to hire/find a PM?
ü How to find the dream job?
€40K €130k
PO
Senior
PM

11. 1. Learn continously from baby PO to senior PM.
2. CEO don’t know that ‘s called Product Mngt.
3. Don’t give a fish, teach him how to fish.
4.PM wonder the same questions…anywhere.
5. In 2019, be a T-shaped PM.
TOP 5 LEARNING

12. Source: https://hackernoon.com/the-t-shaped-product-manager-2019-part-1-core-competencies-c1c65456c4d9

13. Merci !
Meraki !

14. www.meraki.pm

15. Join the Product Community