From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
Direct marketing in the digital world requires identifying your best customers through data analysis and finding more potential customers like them. Offers must be compelling and personalized across channels like direct mail, email, websites and mobile. Different formats and levels of personalization are suited to various marketing objectives. Testing, measuring responses and improving campaigns iteratively maximizes results. Integrating direct mail with digital channels like personalized URLs and QR codes enhances response rates in the cross-channel environment.
This document discusses an innovative search marketing campaign by Neo@Ogilvy to promote engineering as a desirable course of study for 16-18 year olds in Singapore. The campaign aims to change negative perceptions that engineering is boring or only for "geeks" by showing how it involves creativity and innovation. It outlines a four phase campaign using awareness, discovery, and decision-making approaches. These include ambient advertising, digital advertising, search marketing, and a website. The search marketing strategy is described as targeting different keyword types to drive people through the various phases to content and the website. Projections estimate the campaign's total media spend will drive over 180,000 visits to the website and recruit over 18,000 registered supporters.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
Relationship Marketing 101: Social Media Content and More - Forward Progress ...Social Jack
For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques.
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In this brief session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to use social networks to develop more business
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
To receive the webinar’s recording and materials, complete our registration form.
Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
Direct marketing in the digital world requires identifying your best customers through data analysis and finding more potential customers like them. Offers must be compelling and personalized across channels like direct mail, email, websites and mobile. Different formats and levels of personalization are suited to various marketing objectives. Testing, measuring responses and improving campaigns iteratively maximizes results. Integrating direct mail with digital channels like personalized URLs and QR codes enhances response rates in the cross-channel environment.
This document discusses an innovative search marketing campaign by Neo@Ogilvy to promote engineering as a desirable course of study for 16-18 year olds in Singapore. The campaign aims to change negative perceptions that engineering is boring or only for "geeks" by showing how it involves creativity and innovation. It outlines a four phase campaign using awareness, discovery, and decision-making approaches. These include ambient advertising, digital advertising, search marketing, and a website. The search marketing strategy is described as targeting different keyword types to drive people through the various phases to content and the website. Projections estimate the campaign's total media spend will drive over 180,000 visits to the website and recruit over 18,000 registered supporters.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
Relationship Marketing 101: Social Media Content and More - Forward Progress ...Social Jack
For many professionals selling can be uncomfortable and inefficient. If you’re tired of cold-calls and hard-selling, you’re not alone. In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will share the secret to building your network of qualified referrals with proven rapport-building techniques.
Professionals and consumers alike buy from trusted businesses more frequently than ones that are unfamiliar, and current customers often spend 33% more than new ones. By fostering engaged relationships with prospects and customers, you can begin generating more business with less effort!
In this brief session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to use social networks to develop more business
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
To receive the webinar’s recording and materials, complete our registration form.
Forward Progress has trained over 85,000 people in over 35 countries on how to establish powerful relationships and develop more business.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through fostering relationships, and making converting connections to new business more efficient.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
Relationship Marketing 101 - How to Build a Responsive Online CommunitySocial Jack
How are you doing online with social media, your online community and all the choices there are to host customers and prospects?
In today’s world of marketing, with so many channels, vehicles and options , it becomes overwhelming to pick the areas that work best for our customers. How do we decide what our current customers want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time how do we attract new ones? In this webinar we will address how to build sort this out, learn new techniques for effective engagement, build relationships and host a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
Brought to you by ForwardProgress.net
Social media is different for Business to Business (B2B) organizations. This presentation looks at the differences between B2C vs. B2B marketing. We look at some B2B social media marketing stats, challenges, and some examples from some leading B2B organizations.
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
From budget setting and content marketing to social media and local search, get our technology and healthcare marketing agency's marketing stats and tips.
http://www.clarityqst.com
Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.
Why your website won't cough up more leadsLori Feldman
This document summarizes key points about why traditional websites often fail to generate leads and the rise of inbound marketing as a better approach. It notes that the average social media user is 36.9, Pinterest traffic has doubled, 21% pay more for mobile plans than groceries, and 45-60% of shoppers will purchase online for a discount. It also lists statistics about Fortune 100 companies on Facebook and Instagram growth and promotes a free inbound marketing assessment.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
The document discusses the impact of social commerce, mentioning that a 'Like' on Facebook is worth £5 and that 1,000 transactions occur per hour on Pampers' Facebook store. It notes that social commerce drives between 3-6% of online revenue and that Dell has made over £4 million from Twitter follower engagement. The document suggests surprising consumers and knowing your audience's profile and worth to improve sales, returns and SEO through techniques like virtual assistants, geotargeting and personalized promotions.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
What is a Website Strategy and Why Do I Need OneHall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
The document discusses using personalized URLs (PURLs) in direct mail campaigns to boost response rates. PURLs allow each direct mail recipient to have their own unique web address. When recipients visit their PURL, it takes them to a personalized landing page that continues the conversation. Survey questions can then be used to collect leads and distribute them immediately to sales teams. A case study example showed a university campaign that used PURLs saw a 2x increase in response rates over traditional methods.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Online reputation management involves monitoring what is said online about a business to suppress negative mentions or push them lower in search results. It is important because prospects, competitors, customers, and unhappy customers are all online. The internet has changed communications from one-way to multi-directional, so everyone can now control messaging. Maintaining a good online reputation through proactive monitoring, responding to feedback, and distributing positive content can help businesses retain customers, attract new ones, and maintain a positive brand image, while a bad reputation can cause lost revenue.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes updating websites frequently with rich content like photos and videos. The document also stresses testing online marketing strategies and tracking results to optimize performance. Key tactics discussed include search engine optimization, search engine marketing, and being active on social media.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
The Rafael García-Herreros Library aims to have all its processes certified and offer innovative services by 2019. It seeks to be a integrated unit based on quality information and resources, and own information technologies to support academic development and research, contributing to the social and educational formation of the Uniminuto system.
The library's vision is to provide Uniminuto community with resources and services that meet current information needs, and support academic and research development through advanced information technologies, bibliographic collections, and quality physical resources that allow growth and strengthening of the academic community.
Mortgage Sales Recruiting - Top TrendsPat Sherlock
Today, recruiting is the most important activity of a mortgage manager if they want to grow their business. This presentation reviews the latest trends in mortgage sales recruiting.
Relationship Marketing 101 - How to Build a Responsive Online CommunitySocial Jack
How are you doing online with social media, your online community and all the choices there are to host customers and prospects?
In today’s world of marketing, with so many channels, vehicles and options , it becomes overwhelming to pick the areas that work best for our customers. How do we decide what our current customers want, what areas of social, mobile and other digital means do we use to retain customers so they don’t leave and at the same time how do we attract new ones? In this webinar we will address how to build sort this out, learn new techniques for effective engagement, build relationships and host a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
ALL registrants and attendees will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
Brought to you by ForwardProgress.net
Social media is different for Business to Business (B2B) organizations. This presentation looks at the differences between B2C vs. B2B marketing. We look at some B2B social media marketing stats, challenges, and some examples from some leading B2B organizations.
The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
From budget setting and content marketing to social media and local search, get our technology and healthcare marketing agency's marketing stats and tips.
http://www.clarityqst.com
Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.
Why your website won't cough up more leadsLori Feldman
This document summarizes key points about why traditional websites often fail to generate leads and the rise of inbound marketing as a better approach. It notes that the average social media user is 36.9, Pinterest traffic has doubled, 21% pay more for mobile plans than groceries, and 45-60% of shoppers will purchase online for a discount. It also lists statistics about Fortune 100 companies on Facebook and Instagram growth and promotes a free inbound marketing assessment.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
The document discusses the impact of social commerce, mentioning that a 'Like' on Facebook is worth £5 and that 1,000 transactions occur per hour on Pampers' Facebook store. It notes that social commerce drives between 3-6% of online revenue and that Dell has made over £4 million from Twitter follower engagement. The document suggests surprising consumers and knowing your audience's profile and worth to improve sales, returns and SEO through techniques like virtual assistants, geotargeting and personalized promotions.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
What is a Website Strategy and Why Do I Need OneHall_
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
The document discusses using personalized URLs (PURLs) in direct mail campaigns to boost response rates. PURLs allow each direct mail recipient to have their own unique web address. When recipients visit their PURL, it takes them to a personalized landing page that continues the conversation. Survey questions can then be used to collect leads and distribute them immediately to sales teams. A case study example showed a university campaign that used PURLs saw a 2x increase in response rates over traditional methods.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Online reputation management involves monitoring what is said online about a business to suppress negative mentions or push them lower in search results. It is important because prospects, competitors, customers, and unhappy customers are all online. The internet has changed communications from one-way to multi-directional, so everyone can now control messaging. Maintaining a good online reputation through proactive monitoring, responding to feedback, and distributing positive content can help businesses retain customers, attract new ones, and maintain a positive brand image, while a bad reputation can cause lost revenue.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
The document discusses harnessing the power of online marketing. It highlights trends like the rise of mobile phones, social media, and group buying. It emphasizes updating websites frequently with rich content like photos and videos. The document also stresses testing online marketing strategies and tracking results to optimize performance. Key tactics discussed include search engine optimization, search engine marketing, and being active on social media.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
The Rafael García-Herreros Library aims to have all its processes certified and offer innovative services by 2019. It seeks to be a integrated unit based on quality information and resources, and own information technologies to support academic development and research, contributing to the social and educational formation of the Uniminuto system.
The library's vision is to provide Uniminuto community with resources and services that meet current information needs, and support academic and research development through advanced information technologies, bibliographic collections, and quality physical resources that allow growth and strengthening of the academic community.
"Maximizing Social Media, Minimizing Risk: Content strategy, implementation & measurement" presented by Casey Kirk at CDA Presents San Francisco August 17, 2013.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Rafael García-Herreros Library aims to have all its processes certified and offer innovative services by 2019. It seeks to be a unified unit based on quality information, resources, and own information technologies to support academic development and research, contributing to the social and educational formation of the Uniminuto system.
The library aims to provide Uniminuto community with resources and services that meet current information needs, and support academic and research development through advanced information technologies, bibliographic collections, and quality physical resources that allow growth and strengthening of the academic community.
We pride ourselves on providing a personal and friendly car service that includes MOT garages Leeds, Mot Leeds, Car Service Leeds; car repairs Bradford, car servicing Leeds, cheap tyres Leeds and car body repair Leeds.For More Information, Visit: http://www.mot-garage-leeds.co.uk
El documento describe la vena cava inferior, que recibe sangre del abdomen, pelvis y miembros inferiores. Se origina de la unión de las venas ilíacas primitivas y desemboca en la aurícula derecha a través del diafragma. Sus afluentes incluyen las venas renales, suprahepáticas y gonadales. También describe el plexo lumbar y sus ramos, como el femoral, obturador e ilioinguinal. Finalmente, detalla la inervación autónoma del abdomen, incluyendo los orígenes simpático y parasimpático y
El documento describe el funcionamiento de un aire acondicionado. Explica que usa la evaporación de un refrigerante como el R-134 para mover calor de un lugar a otro. Describe el ciclo de refrigeración de cuatro pasos: compresión, condensación, expansión y absorción de calor. Finalmente, ofrece información sobre la eficiencia energética y normas oficiales mexicanas relacionadas con aire acondicionado.
At the 17th Digital Dealer Conference & Exposition in Las Vegas, Cory Cox of Shoutlet explored how to generate ROI, which drives sales, share, and satisfaction at his session, “Secrets to Social ROI Success.”
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Boost Your Dreamforce ROI with Product Reviews from Your Users and AdvocatesInfluitive
This webinar discussed how to maximize return on investment from Dreamforce by obtaining product reviews from users and advocates. It emphasized that online reviews are important to buyers in the technology industry and provided strategies for companies to ensure they have more and better reviews, including activating advocates and obtaining reviews from multiple sites. The webinar also included a case study of how DocuSign doubled their reviews across platforms in preparation for Dreamforce through their advocate marketing program.
Social media is no longer a passing fad, it’s here to stay. And frankly, a must for your small business as an inexpensive way to get your message out and reach your audience. So how can you be successful at finding new customers and building your brand using these online tools without spending tons of time, effort and money on it?
In this Small Business Marketing 101 Webcast, we'll explore the three secrets for pumping up your social media efforts in little time and with little effort.
You'll come away with knowledge on:
The top updates and tweets you should be sending
How to gain traction and new followers
How to take these online conversations to offline and ultimately build your business.
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Supersize Your Business With Social Media ToolsSandra McCarty
How to use social media and social networks to build brand awareness, engage your network, drive traffic to your website and increase your customer base.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
This document summarizes a presentation about using social media to build reputation and business while remaining compliant. It introduces the presenters which include experts in social media, compliance, and the financial industry. It then addresses common questions around getting started with social media, platforms like LinkedIn and Twitter, creating engaging content, and developing a social media policy. The presentation provides financial advisors with strategies and best practices for leveraging social media successfully.
Marketing on a Budget for Your Small BusinessAlex Putman
This document provides tips for small businesses to market on a budget through developing a clear value proposition, auditing their website and competitors, using analytics to track website traffic and customer data, promoting through search engine optimization, social media, email marketing, and creating engaging content like testimonials, videos, and images. The focus is on defining the business's unique value, understanding customers, optimizing digital presence, and measuring effectiveness of various low-cost marketing strategies.
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Social media certification lesson 1 updatedIOrangeDigital
1. The document provides guidance on developing an effective social media strategy, including explaining the importance of setting goals, understanding different social media channels, creating buyer personas, and evaluating tools.
2. It recommends establishing key performance indicators like reach, engagement, ROI, and retention to measure success and structure social media teams based on business objectives.
3. Evaluating budget needs, tools, and garnering executive support are also covered to help justify resources and build buy-in for an organizational social media plan.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Wilson Raj Social Media Analytics Get Engaged Tour PresentationAaron
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4. 4
• Order of operations
• Retention vs. Acquisition
• Most businesses have enough customers
in
their database already
• Automated vs. Manual
Communications 101
18. 18
Everyone is on email
Everyone has a cell
• 92% use email
• 94% of online adults (Radicati Group)
• To compare: 92% use search
19. 19
Everyone is on email
Everyone has a cell
• 85% have a cell phone
• 45% have a smart phone
• 66% 18-29 years old
• 68% > $75k annual
household income
• 25% have a tablet
20. 20
Email still growing
• 2.9 billion email accounts.
Projected to grow to 3.8
billion by 2014.
• 80% check personal email
at least once per day, still
increasing
21. 21
People prefer email and text
• 74% of people prefer
email for commercial
communication
• Over 30% of online
adults have opted into
commercial text and it
is growing
• >65 still opts in at over
20%
23. 23
Email is profitable
• DMA research puts the ROI of email
marketing in 2010 at US$42.08, almost
double that of search advertising and better
than any other direct marketing channel
30. Goal: Facebook Likes
• Include call-to-actions
For example: “Like this post if you’re excited
about…”
• Be topical: keep up with the times.
Examples include holidays, festivals, important
events.
• Share success
stories, achievements, awards, etc.
• Educate
30
43. 43
• Reviews
• Business Information
• Endorsements / Affiliations
• Web Presence
– Professional appearance
– Do you accept feedback?
– Are you easy to do business with?
• Social Media
• Links to your website
Online Reputation
45. 45
US Consumers
• of U.S. consumers trust advertising.
Only 8% trust what businesses say about
themselves.
• of U.S. consumers consulted
friends/family, professional reviews and
online reviews when looking to research a
product or service
Source: Alterian
6%
87%
46. 46
Trust
Source: Lightspeed Research, US
data
Base: All respondents
• Please rate how much trust you place in reviews
of products/services from each of these sources
47. 47
Service Response
Restaurant 79%
Hotels 87%
Travel 84%
Automotive 78%
Home 73%
Legal 79%
• 97% percent of those surveyed who said they made a purchase based on an
online review said they found the review to have been accurate.
• Review users also noted that reviews generated by fellow consumers had a
greater influence than those generated by professionals.
Percent of Review Viewers
Identifying Review as Having a
Significant Influence on their
Purchase
Source: ComScore & Kelsey
Group
Medical 76%
48. 48
Service Percent Increase
Restaurant 45%
Hotels 38%
Travel 22%
Legal 99%
“With such a large percentage of review users subsequently purchasing, it’s
vital that local service providers have a positive presence on these review
sites,” said Steve Marshall, research director for The Kelsey Group.
“This study underscores the importance of providing not just good, but excellent,
service if a business hopes to generate positive consumer reviews which will
result in greater sales,” said Brian Jurutka, senior director, comScore Marketing Solutions.
Amount Consumers Willing to
Spend for 5-Star Service
Medical 26%
Source: ComScore & Kelsey
Group
55. 55
Signs of a Fake
Review
• New account / incomplete profile
• Only 1 review
• Same IP address
• Review spike
• Location
Important Note: Flags
good AND bad review
60. 60
•Determine if accurate (illegal, against TOS)
•Acknowledge and respond
– Apologize if necessary (“I’m sorry you had a bad
experience”)
– Turn a positive into a negative
– New potential customers can see how you respond to
negative feedback
•Don’t be defensive
•Be a real person
•Remember, some negative feedback
makes your good reviews more legitimate
Dealing with Negative Feedback