This document announces an innovation workshop hosted by Novak, an international strategic innovation firm. The workshop will take place on April 2, 2018 from 6:00-8:00 pm at We Work in Brickell City Centre, Miami. It will focus on three topics: 1) Moving from biased to meaningful innovation 2) Shifting from conventional to disruptive value 3) Transitioning from weak to robust solutions. Novak's leadership team will introduce principles and tools for people-centric and experience-focused innovation. Participants will learn how to identify underserved customer needs and develop systemic solutions through divergent thinking methods.

1. Innovation Workshop
“people-centric &
experience-focused
value propositions”
April 2 2018
6:00-8:00 pm
Brickell City Centre, Miami Florida
novak
inno –
vation

2. About Novak
We are an international strategic innovation
firm. We help large and medium sized
companies in North and Latin America
remain relevant in a fast changing world.
We deeply believe in the combination of
research, business strategy and design. We
are a multidisciplinary team with 20+ years of
experience in design thinking,
entrepreneurship, training, organizational
development, graphic, industrial and
architectural design, UX-UI and customer
experience.
We observe consumers/users to identify their
aspirations and understand their behavior in
order to develop solutions that address
relevant desired outcomes and needs. But we
make sure those solutions are "future proof
innovation initiatives" by studying hot topics
and weak signals and identifying vectors of
change that will impact our client's industry
or category in the next 5-7 years.

3. Our team of experts has
completed hundreds of
innovation projects in the realm
of Growth Strategy, Corporate
Entrepreneurship, Brand Strategy,
Trade Marketing, Innovation
Processes and Training, Customer
Experience, Product
Development, Digital
Transformation in countries like
Canada, USA, México, Argentina,
Perú, Colombia, Panama and
Brasil.
Expertise
> P&G Brand, Estée Lauder, Mary
Kay, Oxxo, Porcelanite Lamosa,
Domino’s, AlEn, Banregio,
Dimex, Heineken, Pernod Ricard,
Vanity Fair Corporation, Alfa,
Starbucks, Italiani’s, La Nacional,
Grupo EI, Ginequito, Coca-Cola,
Yoplait, Fud, Sigma, Gillette,
Ariel, Downy, Pantene, Jelp,
PepsiCo, Infinity, Arboleda,
Alestra among many others.
Brands & Companies
>We have done so in almost any
industry or category like Personal
Care, Banking, Fintech, Beauty,
Home Care, Real State,
Construction, Manufacturing,
Import & Export, Agriculture,
Modern Retail, Traditional Retail,
Convenience, Food & Beverage,
Fashion, Wine & Spirits,
Hospitality, Healthcare,
Automotive, Telco, Software,
Entertainment, Education, and
Insurance
Industries
>

4. How it works
We will focus the workshop on three main topics: 1. From Biased
to Meaningful Innovation, 2. From Conventional to Disruptive
Value and 3. From Weak to Robust Solutions. Each topic will be
addressed by a “tell, show, do” approach. We will explain what
each topic is and why its important, we will show you examples
of real life applications and we will guide you with templates in
order to apply them to your company.
Why it matters to you
Because we will introduce tools and templates that will help you
dramatically increase the success rate of your innovation
projects by focusing on the right jobs to be done that customers
are willing to pay for, learn how to conceive disruptive value
propositions and how to turn incipient ideas into robust
systemic solutions.
The workshop
In this 2 hr workshop, Novak’s leadership team will introduce
participants to the principles and essential tools of people
centric & experience focused innovation.
Innovation Workshop
“people centric
& experience
focused value
propositions.”

5. 2 3
novak
inno –
vation
>>
agen-
da
innovation
workshop
start
Participants will register at the
Front Desk of the We Work at
Brickell City Centre located on
the 5th floor. If you have any
questions upon arrival please
email us at hola@novak.mx
05:30 PM
Participant
Registry
06:00 PM
Introduction
Warmup
& Principles
We will introduce our team and
firm, we will conduct a warm-
up networking exercise and will
introduce participants to the
principles of people centric &
experience focused
innovation.
We will demonstrate how the
“jobs to be done” theory
increases the success rate of
innovation projects by
identifying underserved needs
that customers are willing to
pay to fulfill.
06:30 PM
From
Biased to
Meaningful
Innovation
1
activities

6. >> 5 6
novak
inno –
vation
agen-
da
END
We will introduce
participants to divergent
thinking methods that will
help them turn an
incipient idea in to a
robust systemic solution
that addresses underserved
needs.
07:30 PM
From
Weak to
Robust
Solutions
11:00 pm
Wrap-up
& Closing
Remarks
We will answer any remaining
doubts and we will handout a
usb drive to each participant
with the templates of the
tools used during the
workshop, for them to apply
with their team.
4
07:00 PM
From
Conventional
to Disruptive
Value
We will show how creativity
works by “predicting the
future through analogies”
and how the most creative
innovations are inspired
on analogue solutions that
address similar needs in
very different categories.
activities

7. leader-
ship
Michael García Novak is an an
expert in innovation,
entrepreneurship and education.
He has developed, lead and
sold several consulting and
education companies. He has
also lead innovation projects in
North and Latin America for
companies like P&G, Arca
Continental, Heineken and Estée
Lauder. LinkedIn
Michael Novak
CEO Novak Innovation & School of Change
Mircea Turcan is an expert in
the blurring boundaries between
brand, product, experience and
technology. Over the past 20
years he has worked in
hundreds of projects in retail,
manufacturing, Consumer
Packaged Goods, Construction
Materials and Healthcare for
companies like Oxxo, Domino’s,
Alestra. LinkedIn
Mircea Turcan
Director of Consumer Innovation
> >
workshop
facilitators
Novak’s Finest

8. We Work
Brickell
City
Centre
Register & save the date
How to get there
Contact us & learn more
We Work Brickell City Centre
78 SW 7th St, Miami, FL 33130
Google maps link
April 2 2018, 6:00-8:00 pm
All participants must register
Eventbrite Link
novak
inno –
vation
www.novak.mx
miami@novak.mx
@novakinnovation
@novakinnovation