The document provides a quick tour of innovation in 5 lessons. It defines innovation as fusing logic and creativity to imagine new value. Innovation requires questioning the status quo ambidextrously, getting clear on why change is needed, developing a curious mindset through observation, harnessing diverse thoughts through teamwork, and having bravery to prototype until succeeding. True innovation creates relevant solutions through this iterative process of fusing logic and creativity.

1. Innovation
A really quick tour
Innovation: A quick tour www.re-define.com.mx

2. Lesson #1:
Have everyone
operating under
the same
definition of
innovation
Lesson#1: Fusion www.re-define.com.mx

3. Innovation.
“To question the status
quo by fusing
Logic & Creativity
to imagine and create
new human and
economic value”
Ambidextrous
Most consultancy firms are either focused on the logic side
of business (strategy firms) or focused on the creative side
(design firms) We are a firm that integrates both logic and
creativity in the process of creating new value.
Lesson#1: Fusion www.re-define.com.mx

4. Innovation
is about
Fusion
Lesson#1: Fusion www.re-define.com.mx

5. Lesson #2:
Get clear on
how and why
you are going
to question the
status quo
Lesson#2: Relevance www.re-define.com.mx

6. Is this innovative?
Novelty is not innovation
The Segway was concieved as a
technology that aimed to change the
way people comute in cities. The
sales proyected for the first quarter of
inception were 75,000 units, but by
2006 it had only sold 26,000
altogehter
Lesson#2: Relevance www.re-define.com.mx

7. Innovation
is about
relevance
Lesson#2: Relevance www.re-define.com.mx

8. Lesson #3:
Develop a
curious
mindset
(ask stupid questions)
Lesson#3: Curiosity www.re-define.com.mx

9. Why everything sucks?
Lesson#3: Curiosity www.cedim.edu.mx

10. Innovation
is about
observation
Lesson#3: Curiosity www.re-define.com.mx

11. Lesson #4:
Learn to
harness
diversity of
thought
(team sport)
Lesson#4: Diversity www.re-define.com.mx

12. The generator The tech guru The futurecaster
The block remover The antropologist The facilitator
Lesson#4: Diversity www.re-define.com.mx

13. Innovation
is about
diversity
Lesson#4: Diversity www.re-define.com.mx

14. Lesson #5:
Relize that life is
a perpetual
prototype
(fail better to succeed
sooner)
Lesson#5: Bravery www.re-define.com.mx

15. Is this innovative?
Prototypes
James Dyson was vacuuming his house when he
realized his top-of-the-line machine was losing suction
and getting clogged. An industrial designer by training,
Dyson went to work reengineering vacuum cleaner
technology to fix this problem. But that wasn’t his only
challenge. Fifteen years and more than 5,000
prototypes later, he launched Dyson Limited to produce
his design when no other manufacturer would take it
on.
Lesson#5: Bravery www.re-define.com.mx

16. Innovation
is about
bravery
Lesson#5: Bravery www.re-define.com.mx

17. Fusion
Relevance
Observation
Diversity
Bravery
Innovation: A quick tour www.re-define.com.mx