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Innovation and Risk
Associations and Technology


C. David Gammel, CAE
High Context Consulting
www.highcontext.com
“Orville Wright did not have
        a pilot’s license.”
Gordon MacKenzie, Orbiting the Giant Hairball.
“The future is already here.
      It’s just not very evenly
             distributed.”
William Gibson, author. NPR Talk of the Nation, 30
                November 1999.
What is Innovation

 Changing the yield of resources. (Supply)
 Changing the value and satisfaction obtained from
 resources by the consumer. (Demand)


 Peter F. Drucker, Innovation and Entrepreneurship.
Why Innovation Matters


“It is not the strongest of the species that survives,
nor the most intelligent,
but the one most responsive to change.”
Charles Darwin
Why Tech Matters

                       Will Do    Could Have
  Strong Tech




                    Should Have   Won’t Do
   Weak Tech




                Strong Strategy     Weak Strategy
Technology Adoption Curve




   Early   Leading   Trailing   Laggards
Drucker’s Seven Sources of
Innovation
Intrinsic
   The unexpected.
   The incongruity.
   Process need.
   Changes in industry or market structure.
Extrinsic
   Demographics.
   Changes in perception, mood, and meaning.
   New knowledge.
Risk/Reward Ratio

            -5   -4    -3   -2   -1    0    +1 +2 +3         +4 +5

+5 = Paradigm-breaking improvement.
+4 = Dramatic improvement.
+3 = Strong benefits.
+2 = Minor benefits.
+1 = Very minor improvement.

-1 = Very minor setback.
-2 = Minor setback, controllable.
-3 = Public setback, requires damage control.
-4 = Major defeat, financial damages, recovery time needed.
-5 = Devastating losses.
Source: Alan Weiss.
Supply   Demand

   Unexpected

    Incongruity

  Process Need

  Industry/Market
      Change

  Demographics

Perception, mood or
     meaning

  New knowledge
Technologies for Innovation
 Supply                  Demand
    Software as a          Social Media/
    Service                Networking
    Virtualization         Short-form eBooks
    On-demand Printing     Mobile Content/
                           Services
    E-commerce
                           Ubiquitous Internet
    Participatory
                           Access
    Publishing
Associations in All But Name


 Strobist Blog www.strobist.com
 Blogher Conference www.blogher.com
 Adrian Bye’s MeetInnovators www.meetinnovators.com
Stop doing something...
Now, Innovate!

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Innovation, Technology and Risk

  • 1. Innovation and Risk Associations and Technology C. David Gammel, CAE High Context Consulting www.highcontext.com
  • 2. “Orville Wright did not have a pilot’s license.” Gordon MacKenzie, Orbiting the Giant Hairball.
  • 3. “The future is already here. It’s just not very evenly distributed.” William Gibson, author. NPR Talk of the Nation, 30 November 1999.
  • 4. What is Innovation Changing the yield of resources. (Supply) Changing the value and satisfaction obtained from resources by the consumer. (Demand) Peter F. Drucker, Innovation and Entrepreneurship.
  • 5. Why Innovation Matters “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin
  • 6. Why Tech Matters Will Do Could Have Strong Tech Should Have Won’t Do Weak Tech Strong Strategy Weak Strategy
  • 7. Technology Adoption Curve Early Leading Trailing Laggards
  • 8. Drucker’s Seven Sources of Innovation Intrinsic The unexpected. The incongruity. Process need. Changes in industry or market structure. Extrinsic Demographics. Changes in perception, mood, and meaning. New knowledge.
  • 9. Risk/Reward Ratio -5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5 +5 = Paradigm-breaking improvement. +4 = Dramatic improvement. +3 = Strong benefits. +2 = Minor benefits. +1 = Very minor improvement. -1 = Very minor setback. -2 = Minor setback, controllable. -3 = Public setback, requires damage control. -4 = Major defeat, financial damages, recovery time needed. -5 = Devastating losses. Source: Alan Weiss.
  • 10. Supply Demand Unexpected Incongruity Process Need Industry/Market Change Demographics Perception, mood or meaning New knowledge
  • 11. Technologies for Innovation Supply Demand Software as a Social Media/ Service Networking Virtualization Short-form eBooks On-demand Printing Mobile Content/ Services E-commerce Ubiquitous Internet Participatory Access Publishing
  • 12. Associations in All But Name Strobist Blog www.strobist.com Blogher Conference www.blogher.com Adrian Bye’s MeetInnovators www.meetinnovators.com
  • 13.
  • 14.
  • 15.