The document discusses digital disruption, defined as the impact of new digital technologies and business models on existing goods and services. It emphasizes the need for businesses to adapt by rethinking their strategies, embracing innovative practices, and leveraging digital tools and platforms to meet evolving customer needs. Companies must prioritize a clear IT strategy and foster a culture of innovation to stay competitive in this rapidly changing landscape.

1. We’re facing a new Digital Age . .We’re facing a new Digital Age . .

2. An undeniable force is here . . .An undeniable force is here . . .

3. Companies are compelled to beCompanies are compelled to be
differentdifferent

4. What is Digital Disruption?What is Digital Disruption?
 The change that occurs when new digital
technologies and business models affect the
value proposition of existing goods and
services.

5. Why is it Occurring?Why is it Occurring?
 The rapid increase of mobile devices for
personal use, often referred to as the
“Consumerization of IT”, has increased
disruption across many industries.

6. Early Disruptors:Early Disruptors:

7. Amazon, Netflix, and Hulu have disrupted the
media and entertainment industries by changing
how content is accessed by customers and
monetized by advertisers.

8. Data creation is erupting . . .Data creation is erupting . . .
And it’s exponential

9. Adapting to DisruptionAdapting to Disruption
 Digital disruption requires rethinking the
entire business, not just one’s technology
portfolio.
 It requires thinking - and then behaving -
like a digital disruptor.

10. How to be a Digital Disruptor:How to be a Digital Disruptor:
 Use and create digital tools.
 Exploit digital platforms provided by companies
like Apple, Amazon, and Google.
 Accept the fact that the customer is ultimately in
charge of your strategy.
 Innovate through focused pursuit of adjacent
consumer benefits.
 Become a promiscuous partner & deliver these
benefits quickly and at a low cost.

11. Digital Disruptor: Note to Self…Digital Disruptor: Note to Self…
 Not all disruptions require that you have a
new patentable technology.
 Instead, you use digital resources to provide
more value to people in more contexts than
everybody else.

12. Question: What are our customers’Question: What are our customers’ futurefuture wants?wants?

13. Beware of the competition . . .Beware of the competition . . .

14. …… Even the small disruptorsEven the small disruptors

15. And their vision or product . . .And their vision or product . . .

16. Planning for Digital DisruptionPlanning for Digital Disruption
 Having a clear-cut IT strategy is key to
establishing a competitive advantage
over any competition.
 It can be the difference between
success and failure.

17. Basic Human Needs of DD:Basic Human Needs of DD:

18. Establish a progressive thinker in theEstablish a progressive thinker in the
C-Suite . . .C-Suite . . .

19. Create innovation teams to negotiateCreate innovation teams to negotiate
disruption, and create a strategy fordisruption, and create a strategy for
progress.progress.

20. Digital Disruption: BehaviorDigital Disruption: Behavior
 Adopt a digital disruption ideologyAdopt a digital disruption ideology
 Behave like a digital disruptorBehave like a digital disruptor

21. Methodology to DDMethodology to DD
 Assess energy, skills & policiesAssess energy, skills & policies
 Establish DD as a priorityEstablish DD as a priority
 Identify barriersIdentify barriers
 Design small innovative teamsDesign small innovative teams
 Learn from competitionLearn from competition

22. ConclusionConclusion
 New Product experienceNew Product experience
 Build a digital bridgeBuild a digital bridge
 Use essential, free digital toolsUse essential, free digital tools
 Become digitally promiscuousBecome digitally promiscuous
 Measure differentlyMeasure differently
 Expect and accept some failureExpect and accept some failure
 OWN YOUR SUCCESS!!OWN YOUR SUCCESS!!