The document outlines a presentation by C. David Gammel on idea generation for creating association websites, emphasizing internal and external sources of ideas. It highlights the importance of strategic online outcomes and practical considerations for web strategy implementation. Gammel encourages optimism in generating valuable ideas and provides contact information for further engagement.

1. Creating Your Own Web Site Idea Generator C. David Gammel, CAE President, High Context Consulting [email_address] +1 (410) 742-9088 Connecting Great Ideas and Great People

2. Our Learning Goals Today Idea Generation Processes Idea Sources Apply to Your Association

3. “ Orville Wright did not have a pilot’s license.” Gordon MacKenzie Orbiting the Giant Hairball

4. “ The future is already here, it’s just not very evenly distributed.” William Gibson NPR Talk of the Nation Interview

5. “ I don’t know if the pessimists or the optimists are correct but I do know the optimists will get something done.” Attributed to Craig Venter by Chris Anderson at TED.

6. Sources of Ideas for Association Web Sites

7. Internal Sources Strategy Operational Goals Skills, Knowledge, and Abilities Technology Infrastructure Changes in Budget/Org Structure

8. External Sources Web Traffic Data Changes in Your Members Changes in Technology Other Organizations

9. Strobist.com

11. Crazy Requests

12. Great Ideas Create VALUE via Specific OUTCOMES

13. The Link, the Login, and the Call Center

14. Seven Strategic Online Outcomes

15. Bringing Your Mission to Life Online: A Practical Guide to Web Strategy for Associations, Foundations and Charities A forthcoming book by C. David Gammel coming soon from ASAE & The Center

16. The Ballad of the Brand and Biome

17. Process

19. What’s Your Big Idea?

20. Questions for Implementation What value for whom? Which strategic web outcomes best fit? What content/functionality/design fit the job? What technology and skills do we need for the above? How will we know it worked?

21. Force Field Analysis

22. Permission granted. Ideas are all around you. Be optimistic about the value you can provide.

23. Contact information: C. David Gammel, CAE President, High Context Consulting Phone: +1 (410) 742-9088 E-mail: david@highcontext.com Websites: www.highcontext.com Connecting Great Ideas and Great People